Kwiminyaka emininzi, iindidi zokuthengisa kwiimarike zentsholongwane zentsholongwane zihlanganisa kwi-playbook ebonakalayo: ukwakha iindidi nge-ZoomInfo, ukucacisa iingcebiso ezinxulumeneyo, kunye nokunyuka kwe-scale-outreach. Kodwa le playbook ibonelela ngokuhambelana. Abaninzi abaninzi beengcali zentsholongwane zentsholongwane zibonakalisa ukuba xa zithengisa kwiinkampani zentsholongwane kunye neentsholongwane, iimodeli yedatha ebonakalayo kuphela ibonelela ngokufanelekileyo yokuguqulwa. Kwimeko yayo, i-platform entsha ibonelela ngokukhawuleza kwisithuthi yeengcali yeentsholongwane zentsholongwane zentsh Umzekelo wokuguqulwa kwimali ayikho malunga ne-checklists yayo okanye ne-function. I-checklists iyiphi na ingxaki engapheliyo: ukuba iinkcukacha ziyafumaneka ngokufanelekileyo. Ngokutsho iinkcukacha ze-comparison, i-winner evulekileyo yeebhizinisi yokuthengisa kubathengi zobuchwepheshe, kwaye isixeko elungileyo yokuthintela iingcali ze-business non-technical kwiinkalo ze-B2B. Ukucinga I-zoomInfo I-Job Titles Ayikho Kwi-Predicting I-Purchasing Authority E-Engineering I-ZoomInfo iye yenzelwe i-reputation yaye i-catalogue iimilioni zeengcali zebhizinisi kwiinkalo kunye neengcali, kunye ne-North American i-telephone kunye ne-e-mail coverage. Iziqu zeengcali zentengiso ze-CFO, i-sales leaders, i-marketing directors, kunye ne-HR executives, le ububanzi le-persona coverage ibonelela i-dividends. Kodwa lo mgangatho efanayo ibhaliswe xa iimveliso ibhaliswe kubathengi zobuchwepheshe. Kwiimeko ezijolisweyo, iingcali zokusetyenziswa ngempumelelo. Iinkampani ezimbini ziquka "i-Senior DevOps Engineer", kodwa kwikhompyutha omnye umntu oya kubathengi we Kubernetes, kwaye kwikhompyutha omnye zihlanganisa kuphela kwi-CI / CD automation. I-ZoomInfo iingcali zihlanganisa iingcali kunye neengcali zihlanganisa ngenxa yokusebenza kwimodeli yeengcali zoshishino, kodwa kuxhomekeka xa iingcali efanayo kunokuthi zihlanganisa iingcali ezahlukeneyo kakhulu. I-dataset ye-Onfire ibandakanya iintlawulo ngokupheleleyo. I-Onfire ibandakanya into eziqhelekileyo ezinxulumene, izixhobo kunye ne-architectures eziqhagamshelane, kunye neentloko zentloko zentloko zihlanganisa kwi-activity kunye neentloko zayo ezifanelekileyo. Iingcingo ezintsha yonke into Ukuguqulwa ku-Onfire isetyenziswa kwe-superpower engabonakaliweyo ye-platform: ukufikelela kwedatha kwiindawo ezikhoyo kwaye, kwiimeko ezininzi, engabonakali. I-Onfire ibonelela iisignals evela kumazwe abavela afana ne-Slack kunye ne-Discord, iingxowa ze-Reddit, ukusetyenziswa kwe-software ye-open-source, iziganeko ze-technical, kunye ne-social profiles, kwaye zonke iingcebiso zihlanganiswa ne-prospectus efanelekileyo kwiinkampani elifanelekileyo. Ukususa le nqakraza elidlulileyo leyo elidlulile iinkcukacha zobuchwepheshe. Umthengisi akufuneka ukubheja ukuba "i-cloud engineer" iyona umntu efanelekileyo kwi-Kubernetes security pitch. I-Onfire ibonise ngexabiso ukuba umntu efanelekileyo i-containers security, ukusebenza kwebhanki, ukucaciswa, iinkqubo zokusebenza ze-SRE, okanye i-domain ye-tech. Ukubonisa kwi-scenario Umzekeli we-Cybersecurity inokufumana umzekeli. Ukuba iqela inikeza isisombululo se-AppSec yokhuseleko kwe-containers workloads, i-ICP inokhuseleko yokhuseleko kwe-Kubernetes kwiinkampani ezisebenza kwi-K8s kwi-AWS nge-Jenkins okanye i-GitHub Actions kwi-CI/CD. I-ZoomInfo ingaba kuthetha ezinye i-accounts usebenzisa i-AWS, kodwa i-combination yeeteknoloji kunye neenomdla ye-containersecurity inokufumaneka. I-Onfire inokufumana umntu efanelekileyo ngokufanelekileyo. Nangona iinkampani ezithengisa i-CRM software kwiinkampani ze-medium-market kunye ne-marketing managers, i-sales directors, ne-CFOs, i-Onfire ayinikezela ukufunyanwa okwenziwe. Amaso ezixhomekeke kwi-developer communities, kwaye i-ZoomInfo ye-business dataset ibonelela kwi-scale. Intent Data: I-New Battleground I-ZoomInfo inikeza i-intention nge-aggregated web browsing anonymous kunye ne-IP-based indicators - iinkcukacha ezibonisa i-intention kwinqanaba le nkampani kunokuba kwinqanaba lwezilwanyana. Iimodeli ye-Onfire ye-intention iyona kakhulu. Xa umdlali uthetha ukuba uqhagamshelane kwi-competitor kwi-Reddit thread, uqhagamshelane ne-observability kwi-Slack communities, uqhagamshelane kwi-event ye-tech relevant, okanye uqhagamshelane neeprojekthi ze-open-source, i-Onfire ibonisa le imiyalelo kunye ne-source link kunye ne-buyer ebonakalayo. Umthengisi zobuchwepheshe zibonisa ukuba oku kubuyisa i-intent kusuka ku-"guesswork" ku-"akhawulezayo". I-AI inikeza iinkcukacha ezilungileyo Zonke i-ZoomInfo kunye ne-Onfire ziquka iinkqubo ze-AI. Ukukhuthaza i-account research. Ukusebenza nge-intent data ye-third-party kunye ne-first-party CRM kunye ne-product-usage signals, inokufumana imibuzo efana ne-"Who is the real champion on this account?", kunye nokukhusela ngokuzenzakalelayo iingcebiso, ukufikelela kwe-sequence, kunye ne-CRM updates. I-Copilot ye-ZoomInfo I-Agent ye-Onfire I-GTM ye-reality entsha Zonke iinkcukacha zisebenzisa i-credit-based pricing kunye ne-CRMs ezifana ne-Salesforce kunye ne-HubSpot. Kodwa iingcebiso zophando ziye ziye zithunyelwe. Ukuba abathengi bakho ziquka i-developer, i-engineer, okanye i-technical practitioner, i-Onfire iyiphi i-dataset ephezulu ye-accuracy efumaneka. Ukuba abathengi bakho ziquka iimpawu ezininzi zeenkampani kwi-B2B, i-ZoomInfo ibonakala ukhetho olufanelekileyo. Ihlabathi ye-GTM ayikwazi ukufumana le mveliso, kodwa abathengisi zobuchwepheshe basebenzise. Ukunyaniseka kubandakanyeka kwama-volume njenge-avantage yobuchwepheshe, kwaye i-Onfire ivela le mveliso.

This story contains new, firsthand information uncovered by the writer.

The is an opinion piece based on the author’s POV and does not necessarily reflect the views of HackerNoon.

Le audio iveliswe ngolwimi lokuqala lwebali!

I-Shift No-Nobody Saw Coming: Yintoni Abathengisi Abathengisi Abalandeli kwi-Zoominfo kwi-Onfire

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