Iimpawu ze-Generative AI (GenAI) kwi-journalism. , ngokucacisa ukunciphisa i-traffic kwi-site yayo. Oku kwakhona yi- .   laid off 21% of its staff   Ukukhishwa kwe-European Operations ye-TechCrunch Ukukhuthaza 21% yabasebenzi yayo Ukukhishwa kwe-European Operations ye-TechCrunch Iimpawu zezi zibonisa iingxaki ezininzi kwi-journalism kunye ne-research yenzululwazi - i-revolt eyenziwe ngama-Languages Large Models (LLMs). I-OpenAI, i-Perplexity, i-Anthropic, kunye nabanye ziquka i-traffic kwi-news portals kunye nokuguqulwa kwindlela yokubhalisa kunye nokuvelisa iindaba. Nangona iingxaki ze-GenAI akufuneka ukuba ziyafumaneka kwakhona. Ukusetyenziswa ngokufanelekileyo, inokukwazi ukuvelisa iintlobo ezintsha zentengiso kunye nezifundo zophando. A GenAI-induced upheaval I-GenAI-induced ukuphazamiseka Kwi-2025, i-Reuters Institute ivumela i Kwizibuyekezo kunye ne-CEO ezijoliswe, kuphela i-41% iye yabaqhelekanga kumnandi we-journalism, kwaye i-75% yabaqhelekanga ukunciphisa i-traffic kwi-website ye-publisher.   Umhlahlandlela we-Health of Journalism Umhlahlandlela we-Health of Journalism Ukunciphisa i-traffic yi-problem ezininzi. I-traffic evela kwi-social media Nangona abathengi abaninzi bafumana iinyanga ezidlulileyo. Yintoni ukuphazamiseka kwezithuthuthu evela kumaziko yokuquka, kunjalo, oku kuxhomekeke ngokwenene izibuyekezo. Apple ngexesha elide kwi-Safari browser yakho. in steady decline since 2022   an uptick in traffic from Facebook   Ukuphakamisa kwexesha lokuqala kwi-Google search Ukunciphisa okuqhubekayo ukususela ngo-2022 Ukuphuma kweTraffic kwi-Facebook Ukuphakamisa kwexesha lokuqala kwi-Google search Ukukhishwa kwe-GenAI kunokwenzeka kakhulu kule ukuchithwa. Ngokutsho , I-61% yeGeneration Z kunye ne-53% yeMillennials ukhethe ukufuna kwi-web usebenzisa i-chatbots efana ne-ChatGPT. I-chatbots ye-AI inikeza kubasebenzisi kunye ne-version eyongezelelweyo yeengxaki, nto leyo yenza ukufikelela kwi-source engabonakaliyo kumadoda abaninzi abasebenzisi. I-resultat ye-traffic engaphantsi kwaye ngoko ke, iimali ye-advertising engaphantsi kumadoda.   Ulwazi olutsha Ulwazi olutsha Google embraces GenAI Njengomatshini wokufunda kwihlabathi, i-Google yabaqhathanisa ekuqaleni ukufumana i-GenAI yokufunda. Nangona kunjalo, ngo-Summer edlulileyo, iye yabaqhathaniswa kunye ne-Google. , leyo ibonelela kubasebenzisi kunye ne-AI-generated summary kunye ne-list yewebhu ezisemthethweni. I-Google iye yandibene kwi-AI, ukunceda kwaye ukongeza iingcebiso kule feature ngenyanga elandelayo.   Ukukhishwa kwe-Google AI Overview   I-AI Mode ye-Google Search Ukukhishwa kwe-Google AI Overview I-AI Mode ye-Google Search I-Google inqakraza ukuba ukuhlanganiswa kwe-AI kwi-search yayo ayikho kufuneka kuthetha ukunciphisa i-traffic kwi-publisher. I-Liz Reid, i-Head of Search kwi-Google, "Iinkcukacha ezisetyenziswa kwi-AI Overviews ziyafumaneka kwi-click ezininzi kunokuba ifumaneka njenge-web listing." Nangona kunjalo, le nkcebiso linxibelelana neengxelo kwi-most publishers, kuquka: Iingcebiso zokusetyenziswa kwimveliso zangaphambili zihlanganisa i-traffic levels. pointed out that   Business Insider, owaziwa ukuba Ukubonisa ukuba Business Insider, owaziwa ukuba Concerns for journalists Nge-Google ngoku ngokupheleleyo kwimidlalo ye-AI, iingxaki malunga nenkcebiso lwezenzululwazi kunye nezifundo zithunyelwe. Iingxaki zentengiso ezidlulileyo ngenxa yokunciphisa i-traffic kwi-publishers kunokuba iingxaki engaphezulu. Nangona ezinye abadlali ezininzi ziyafumaneka , ngenxa yeemveliso ezininzi ezincinane kwaye ezininzi ezincinane, ukulungiselela iingcebiso kwi-site yayo yindlela yayo yokusebenza kakhulu kunye neengcebiso. Kwaye ama-advertisers iya kunikezela nje xa unayo i-traffic kwi-site yakho.   abalandeli kwi-most of their revenue abalandeli kwi-most of their revenue Nangona kunjalo, isithuthuthu se-search ayikho yintoni inkinga esithathwe ye-GenAI. I-AI inqakraza iingxaki yokuba iingxaki ze-complex. Njengoko uJoshua Rothman, umbhali we-staff kwi-New Yorker, "I-reporter inokufunda iinyanga ezininzi ukufumana ulwazi olutsha, kuphela ukuba i-AI uqhagamshelane kwaye uqhagamshelane kwiinkcukacha ezincinane."   kwakhona commented kwakhona commented Different business models and a return to in-depth journalism Iimodeli ezahlukahlukeneyo zebhizinisi kunye nokufumana umxholo we-journalism Ukuphazamiseka kwe-GenAI ayikho i-unidimensional, kwaye ngalinye iingxaki zayo zibonisa, kukho izinzuzo ezintsha ezininzi. Okokuqala, i-GenAI shift ingathengisa ukuguqula uphando kunye ne-journalism kwizinga eliphezulu. I-advertising-based business model eyasetyenziswa kumazwe ezininzi i-publisher iye yenza iimali. Nangona kunjalo, kwakhona iye yenza i-clickbait kwaye iye yenza iiyunithi ukuba zihlanganisa iingxaki ze-rapid-turnaround kunokuba zihlanganisa ngokubanzi. , apho izibuyekezo ezininzi zonke ziquka kwiimeko efanayo ngexesha elifanayo.   Umzekelo we-parallel coverage Umzekelo we-parallel coverage Ukuguqulwa kwimodeli yayo kunokufumana ukuba i-journalism iya kuba kwakhona kwi-enquiry and in-depth approach. Ngokucacileyo, kukho iziphumo ukuba le uhlobo le-output ingaba kubathengi kakhulu kwi-era yeGenAI. Abasebenzi be-PR ukuba i-LLM ziyafumaneka ukuba zihlanganisa iinkcukacha eziphezulu zeengcali ezibonakalayo xa zihlanganisa iimfuno ze-search. Oku kubandakanya iindidi ezincinane, njengeengcali zendawo kunye nezibuyekezo zoshishino. Nangona kungenxa engabonakali ukuba izibuyekazi kunye nabazibuyekazi zibonele indlela yokuthintela le mfuneko, yinto elungileyo ukuba i-quality journalism iya kuba umdlalo ebalulekileyo kwi-intelligence-dominated information landscape.   have noted Ukubonisa Ngokutsho, abadlali kufuneka ukugcina imali ukuba oku kunokwenzeka. Kwaye apha, i-GenAI inokukwazi ukuguqula iingubo zentlawulo. Ngokutsho, abadlali kubangela ukufumana kwimveliso yabo ngokucophelela kwiinkampani ze-GenAI. Ngokutsho, i-New York Times ukufumana iinkcukacha zayo kwi-LLM training.   Ukubhalisa iingxaki kunye ne-Amazon Ukubhalisa iingxaki kunye ne-Amazon New approaches to research and reporting Izindlela ezintsha ze-research kunye ne-reporting Ukusetyenziswa kwe-GenAI kumazwe afanelekileyo, abacwaningi kunye nabasebenzi abacwaningi kunokuncedisa iifomati ezintsha. Ngokomzekelo, i-GenAI ingasiza kubasebenzisi ukunika iinkonzo zeendaba ezininzi kunye neengxaki ezininzi. .   the Reuters Institute report Umxholo we-Reuters Institute Izixhobo ze-GenAI zingasetyenziswa ekusebenziseni iingcebiso ezininzi, ukunceda i-talent ye-human for more investigative and in-depth work. Ukongezelela, uphando ye-granular ebonakalayo kwiintlobo ze-output ingasetyenziswa nge-AI kunye nezinye izixhobo ze-tech. I-Zach Seward, umlawuli we-AI kwi-New York Times__ __ "izifundo ezinxulumene amayunithi ezininzi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi zeengxasi." Ukubonisa umthamo Le isicelo esebenzayo se-GenAI ingasetyenziswa kunye ne-web scraping esebenzayo enikezela ukusika idatha ophezulu kwebhizinisi. ubugcisa ubugcisa ubugcisa ubugcisa kunye nezifundo ngeempawu ezifana , leyo inikeza ukufikelela okungagunyaziwe kwezi zixhobo. GenAI inokunceda Zifumaneka kwi-web kunye nokufumana iimpawu okanye iimfuno ezininzi ezaziwayo. already supports Project 4β   Ukucinga nge-Data Ukucinga nge-Data Between the two scenarios Phakathi neendalo ezimbini Yintoni iintsuku ezininzi ziya kubonakala ukuba i-GenAI iya kubaluleke ngexesha elandelayo. I-scenario yokugqibela kunokuba i-publishers zithembisa emva kokufumana i-traffic elidlulileyo kunye ne-journalists zithembisa kwimisebenzi ye-freelance ezininzi kunye nokufumana. Nangona i-content eyenziwe yi-AI inokufumana ezinye izixeko, iingxaki ezininzi malunga ne-trust, i-provence, kunye ne-accuracy kunokufunda ukuphazamiseka okuphumelela kwi-ecosystem ye-information. Umzekelo we-best-case yi-one apho i-GenAI inikeza iintlobo ezintsha zentengiso kumazwe, ikakhulukazi nge-licensing. Kule kwimeko, abapostile kunye nabacandelo uya kubandakanya ubungakanani wayo kwi-generative search results, ngelixa izixhobo ezintsha ze-AI kunye neengxaki ezininzi zentengiso iya kukunceda ukuvelisa umsebenzi olufanelekileyo. Umzekelo uye utshintsho kwi-investigative journalism engqongileyo ebonakalisa iinkcukacha kunye neengxelo zihlanganisa iintlobo ze-AI. Ukuze le nkqubo ukufakelwa, iinkonzo kufuneka ukunceda abapostile kunye nabacandelo kwi-pivot yayo ukuya kwi-deep, i-data-led

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