Mukurumbira uri pakati pemari dzekare dzevanhu, asi muzera redhijitari, makonari ayo achinja, akawedzera, uye akasvibiswa nenzira dzinonakidza. Rakanga riri munguva dzekare simba rinoumba mapoka edzinza, raidzora ukama hwokutengeserana, uye kunyange kusarudza kupukunyuka. Asi munyika iri kuramba ichidzika midzi, isina hutongi hwejekerere, mukurumbira unopfuura pfungwa dzakapfava dzechimiro uye kukosha. Yakashanduka kuva amorphous uye ine mativi mazhinji-mumvuri watinokanda munyika yakarukwa yakaumbwa nekuona, data, uye mamiriro. Ngatimbomirai papfungwa iyi yekuzivikanwa semumvuri. Hachisi chinhu chatinotonga zvakananga, kunyangwe tingaedza kuchifurira. Inokura kana kuderera zvichienderana nechiedza chinokandwa patiri — kungave kuburikidza nemaonero everuzhinji, maalgorithms, kana maziso anogara akatarisa emasocial network. Asi hakusiwo kuratidzwa kwechimwe chinhu chakadzama here? Pamwe chiratidzo chekuti vamwe vanoona sei zvatinoita, zvatinosarudza, uye vasonganiri vedu. Asi mukurumbira unoratidza zvatiri chaizvo here, kana kuti inyaya inongotaurwa nevamwe nezvedu? Kupatsanurwa Kwemukurumbira Munyika Yakadzikama Nhoroondo, mukurumbira waiwanzova mumwe uye wenzvimbo. Waive nemukurumbira mukati memusha wako, mukati mesangano rako, kana mudare rako. Yakanga iri pfungwa yakatwasuka, nguva dzose yakabatana nekuva pedyo uye zviitiko zvakagoverana. Mukupesana, yanhasi yakasarudzika, hyperconnected zvimedu zvepasirese mukurumbira kuita zvisingaverengeke matenderedzwa anopindirana. Mukurumbira wako unogona kunge wakatosiyana paTwitter pane paLinkedIn, pane munharaunda yako, kana pane imwe niche foramu yakatsaurirwa kune chishuwo chaunobata. Munyika ino, mukurumbira hausisiri chinhu chakamira asi ratidziro ine simba, inogara ichichinja yekuwanda kwehunhu hwatinoronga. Kuwanda uku kunoumba makakatanwa anoda kuziva: Munhu angazombozivikanwa zvizere here, kana kuti mukurumbira unogara usina kukwana, usina kukwana? Imwe neimwe nzvimbo yedhijitari yatinogara inongopa chidimbu chenyaya izere, zvichisiya mukurumbira wedu uri munjodzi yekududzirwa zvisizvo, kukwidziridzwa, kana kukanganisa. Chimbofunga nezvevanhu vanopesvedzera vezvenhau. Munhu anonyatsozivikanwa anopesvedzera murunako, semuenzaniso, anogona kuve nemukurumbira wakanaka munharaunda yake wekutendeseka uye kugadzira; kunze kwedenderedzwa iroro, vangarambwa sevasina kudzika midzi kana kuti vanoda pfuma. Saizvozvo, munhu anoremekedzwa zvakanyanya nekuda kwehunyanzvi hwavo hwehunyanzvi mune imwe kona yeInternet anogona kunge asingazivikanwe (kana kunyange kusadiwa) munzvimbo umo hunyanzvi uhu husingakosheswi. Mukurumbira unova, munharaunda yakasarudzika, kushomeka kwepfungwa yechokwadi chimwechete uye zvakanyanya pamusoro pekufamba nemunhevedzano yechokwadi chinoshanduka. Algorithmic Reputation for Me Zvinoreva Iyo Digital Panopticon Sezvo isu tichipinda mumapuratifomu edhijitari, mukurumbira zvino unoyerera wakananga kubva kune algorithms uye data point. Algorithms yave ivo vachengeti vemagedhi vatsva vanobata uye kuronga vanhu zvichibva pane zvinoonekwa pesvedzero, kuvimbika, uye kubatikana. Inogona kunge iri kiredhiti mamakisi kana social network reputation system-asingaoneki maoko anoumba uye anoumba maonero anoita vamwe nekutibata, kakawanda tisingazive. Uku kuyananisira kuburikidza nemaalgorithms kunomutsa mibvunzo yakadzama: Mukurumbira unogona kuvimbwa here kana uchinge wanyudzwa mumadhata edhata? Kana mumiriri wemukurumbira akave vateveri, vanoda, uye vatsigiro, tiri kuita njodzi huru yekuvhiringa chimiro chekukodzera nekuvimbika, ruzivo, kana hunyanzvi? Nenzira dzakawanda, iyo algorithm inoumba mhando yepanopticon, yedhijitari dhizaini umo isu tinogara tiri mumamiriro ekuonekwa, kuita kwese uye ese chinzvimbo. Asi nenzira dzakasiyana nedzaMichel Foucault's panopticon, uko chiremera chimwe chete chinogona kutitarisa, panopticon yanhasi inoiswa. Isu tiri kutongwa nemunhu wese uye hapana munhu panguva imwe chete: vezera, algorithms, uye vasingazivikanwe vateereri. Reputation Pasina Hierarchy: Zvinogoneka? Kana tikasiya mukurumbira weukuru - uko vamwe vari "pamusoro" uye vamwe "pazasi" - tinogona kutanga kurota mikana mitsva yezvingave zvichireva munharaunda yakaenzana. Munyika iyoyo, mukurumbira unogona kusaratidza chinzvimbo kana simba asi kuratidza kuzvipira, kubatsira, kana kuvimbika kunharaunda. Ndiko kuti, zvinoreva kufunga nezvemukurumbira muchiedza chekushandura iyo static marker yekukosha muchiratidzo chine simba chekuenderana kwavo neakagovaniswa kukosha uye zvinangwa. Semuenzaniso, iyo yakavhurika-sosi software nharaunda imhando ye prototype mune izvozvo: mukurumbira pano unoenderana kushoma pakugona kwemari kana mamwe maitiro emasimba emasimba. Inobva pane kodhi yekutora chikamu, rutsigiro, zvinyorwa, uye kusimudzira pfungwa. Munhu anowana mukurumbira kwete nekuunganidza vateveri kana capital asi nekuwedzera kukosha kune chimwe chinhu chakajairika. Kunyangwe pano, mune ino ostenable flat landscape, mukurumbira unotamba kuburikidza nemibvunzo yekuwana, pesvedzero, uye kuvimba. Asi chiyero ichi kunze kwediki, niche nharaunda? Tingafungidzira here nyika umo mukurumbira unoitwa zvinhu zvinokosha uye zvisungo panzvimbo pokukwanisa kwomunhu kutamba mutambo wacho kana kuti kuridzira vateereri? Pfungwa yeiyo yakasarudzika, isina-isina, yekunyengedza-isina mukurumbira sisitimu zvechokwadi ndiyo yakakwezva vazhinji, asi izere nenjodzi. Tinodzivirira sei nzira itsva dzerusaruro, kusabvisa, kana kushandiswa kubva pakubuda? Tinova sei nechokwadi chokuti mukurumbira wedu ucharamba uchiomerera pamipiro ine mufungo uye kwete zviono zvapamusoro? Ramangwana reMukurumbira: Kuunganidzwa uye Fluid Isu tinogona kungofungidzira kuti mukurumbira uchave wakatowanda pamwe chete uye mukufamba mune ramangwana nekuenderera mberi kusimuka kweiyo decentralized matekinoroji senge blockchain. Funga nezvenyika umo mukurumbira unoparadzaniswa kubva pakuita kwemunhu asi uchibatanidzwa nekuunganidzwa kwezviitiko zvakaungana, masangano, uye nzanga. Mukurumbira wako unogona kunge uri musanganiswa wekumira kwemapoka auri chikamu, mapurojekiti aunoshanda paari, kana zvikonzero zvauri kuratidza nazvo. Icho chiono chinogadziridza mukurumbira, kuchibvisa kubva kumunhu uye kuchiisa kunetiweki: Hazvisi nezvewe, asi nezvekambani yaunochengeta, ecosystem yaunosimudzira, uye hunhu hwaunopindirana nahwo. Inoita kuti mukurumbira ushoma webheji rekubudirira uye yakawanda yekubatanidza imwe. Tichiziva kuti, munyika yakadzikama, hapana mumwe wedu anomira ega. Mune ramangwana, mukurumbira unogona kunge uri mumvuri wezviito zvedu uye kunyanya boka renyeredzi: dandemutande rehukama uye masangano anotsanangura zvatiri mukati memamiriro ehurongwa hukuru, hune simba. Mukuita ikoko, izvi zvinogona kuburitsa nzira dzakazara dzesocial capital, umo nzira chete mbiri dzinoshandiswa nekuchengetwa kuburikidza nekutora chikamu kwechokwadi, kwakasimba muzvinhu zvikuru kupfuura isu. Mhedziso Kamwe yemuno uye yakabatana, mukurumbira wakapatsanuka uye wakazviparadzira pachayo kuburikidza nenyika yedhijitari. Haisisiri bheji rekukodzera, inyaya irikuitika, inobata mamiriro, yakanyorwa nealgorithmic, communal, uye networked vamiririri vekuongorora. Saka, munzira inoenda kunharaunda yakasarudzika, izvi zvinogona zvakare kureva kuti mukurumbira unofamba kubva pakuva chiratidzo chemunhu chekumira mune yeruzhinji, kuyerera kwezvinzvimbo zvedu mukati mezvipenyu zvakakura. Mukurumbira, pazasi, ndewekukosha, asi kwete hazvo kukosha kwakaiswa patiri nevamwe mune imwe hurongwa. Zvinogona kuve kukosha kwatinowedzera kune dzakawanda, dzinopindirana nharaunda dzatinogara uye kuburikidza, uye nenyasha dzatinosevha nadzo mvumo yekubatana, mupiro uye kuvimba. Sezvatinovaka izvi zvese patsva, dambudziko richava rekuona kuti rudzi rutsva urwu rwemukurumbira rwakanaka uye rwune revo - runoratidza zvatiri chaizvo, kusiyana nezvatinoratidzika kuva.
