Mindset Shift: Kushanda muNhanho yekutanga Kutanga Versus Big Company

Pandakabatana neGoogle kubva kuRocket Internet, ndakanga ndarerutsa shanduko yemafungiro nenharaunda. Pachirongwa changu chekutanga, handina kukwanisa kuwana rubatsiro rwekugadzira. Ndichiri mune yangu "yekutanga" pfungwa, ndakasarudza kuita dhizaini pachangu, chete kuti vagadziri vazive, panguva yemusangano wekuongorora chigadzirwa. Iyi anecdote inosimbisa kukosha kwekuchinja nzira iyo munhu anofanirwa kuita nayo kushanda nevanobata, kugadzirisa matambudziko, kuita sarudzo, nezvimwe.

Mune ino post, ini ndichagovera yangu pachangu maonero ekuchinja kwepfungwa kunodiwa kana uchifamba kubva kukambani hombe kuenda kune yekutanga-nhanho yekutanga. Kunyangwe iwe uri muvambi kana nhengo dzechikwata chekutanga kudiki, kuziva nezve shanduko idzi kunoderedza marwadzo mazhinji uye kukubatsira kuti utarise pane zvakakosha: kuvaka, kudzidza nekutengesa.

1- Kureba kwekutenderera kwemhinduro

Mukutanga, kumhanya kwaunopa uye kugamuchira mhinduro kwakakosha pakugona kwako kugadzirisa. Kunonoka mhinduro kune yako mainjiniya kana timu yekugadzira kuchakanganisa kugona kwako kugamuchira mhinduro kubva kune vashandisi. Uye kunonoka kuteerera vashandisi kuchapesvedzera kugona kwako kudzidza uye kuwana chigadzirwa-musika wakakodzera (PMF). Tora mukana wekushaikwa kwemateru akawanda emvumo nemaitiro, ayo anongopfupisa kutenderera kwemhinduro.

→ Iyi shanduko yepfungwa ichakubatsira iwe kukoshesa mukana wekukurumidza kudzokorora, kusiyanisa pakati pe "zvakakwana" uye "zvakanaka zvakakwana," uye pivot zvichienderana nemhinduro yemushandisi.

2- Dudziro yezviratidzo zvevashandisi

Mukutanga, iwe uchasangana nemhando dzakasiyana dzemhinduro kubva kune vangangove vanoisa mari, vashandisi, vasingafarire vashandisi, vanobhadhara vashandisi, nezvimwe. Mhinduro iyi inogona kuva mbishi, yakakodzera, isina basa, yakanaka, yakaipa, uye inowanzopokana. Kubata mhinduro yese seyakakosha zvakaenzana kunogona kutungamira mukuneta, kuderedza kutarisisa kwako, uye kudzima hurongwa hwako.

→ Iyi shanduko yepfungwa ichakubatsira iwe kuziva kuti haisi mhinduro dzese dzakaenzana, zvichikubvumidza kuti uone masaini akanyanya kukosha kune zvaunovavarira uye woisa pekutanga zvinoenderana.

3- Kukurumidzira kutumira kunokanganisa kukurumidza uye huwandu hwekudzidza

Mukutanga, nhanho yekukurumidzira inofanira kunge yakasiyana zvakanyanya neiyo mukambani huru. Kuchengeta yakatarisana nekukurumidzira pane zvakakosha kunobvumidza iwe kutumira nekukurumidza. Nekuita izvi chete, uchakwanisa kuwana chiratidzo chepamusoro uye mhinduro dzakakodzera kubva kuvashandisi. Mazhinji ekutanga anosiya mushure mekuedza zvishoma fungidziro, kazhinji nekuti ivo havakwanise kutumira nekukurumidza zvakakwana.

→ Iyi shanduko yemafungiro ichakubatsira iwe kutora pfungwa "yechikepe nekukurumidza, dzidza nekukurumidza", zvichiita kuti uwedzere kugadzikana nekuisa pachena kusakwana kune vashandisi mukutsinhana nemhinduro yakakosha.

4- Proactiveness mukugadzirisa nekuchengetedza zviyero

Mukutanga, iwe uri kujoinha chimiro chisina chimiro uye yakamiswa mwero. Zvinokutorera iwe wakanyanya mwero wesimba uye simba kutsanangura iyo inodiwa zviyero zvekushanda nemakwikwi, uye zvakatonyanya kuchengetedza aya zviyero kana zvese zvanzwa zvakaoma.

→ Iyi shanduko yepfungwa ichakubvumidza iwe kuziva kuti hapana mitemo yakadzikwa iripo uye kuti kutadza kuchengetedza zvinodiwa kunozokanganisa zvikamu zvese zvekutanga kwako, kusanganisira kugona kwayo kusvika PMF.

5- Kukurumidza kuita sarudzo

Mukutanga, iwe unogara wakatarisana nekudiwa kwekuita sarudzo - kungave nevanoisa mari, varairidzi, mainjiniya, kana zvikwata zvechigadzirwa. Vazhinji vatsva vanogona kuwira mukuremara kwechisarudzo kana kuvimba nevamwe kuti vavaitire sarudzo. Izvi zvinowanzo ratidza kushaikwa kwemuridzi uye kusakwanisa kwekuchinja kubva kukambani huru, uko sarudzo dzinononoka, dzinosanganisira vazhinji vane chekuita, uye kuisa pamberi kudzikisira njodzi.

→ Iyi shanduko yemafungiro ichakubatsira iwe kugadzikana nekuita sarudzo zvichienderana nedata risina kukwana uye kuona kuti sarudzo dzinononoka kana kusavapo dzinogona kudhura nguva yakakosha, mari, nemikana.

6- Basa shoma rinodiwa kune vemukati vanobatana, zvakanyanya kutarisa kune vashandisi

Mukutanga, iwe unofanirwa kupedza nguva shoma uchigadzirira zvinhu kuti zvipe vatori vechikamu. Iyi inguva yakakosha inofanirwa kushandiswa nevashandisi. Kuuya kubva kukambani huru, unogona kuwana nyaradzo mukushanda nevanobata, asi izvi zvinogona kukurumidza kuva "chikonzero" chekusabatana nevashandisi.

→ Iyi shanduko yemafungiro ichakubatsira iwe kugoverazve bandwidth yako uye zvinonyanya kukosha kubva ku "vatori vechikamu manejimendi" kuenda ku "mushandisi kutarisa". Nepo kurongeka kwakakosha, kunofanirwa kuwanikwa nenzira isiri-bureaucratic, zvichikubvumidza kuti utarise zviwanikwa zvakawanda sezvinobvira pakuendesa kukosha kune vashandisi.

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Kutama kubva kumakambani makuru kuenda kukutanga nhanho yekutanga haisi shanduko yemamiriro ekunze, asi zvakanyanya shanduko yepfungwa. Nezviwanikwa uye mabhajeti anowanzo kudzvinyirirwa, iyi shanduko yepfungwa ichaita kuti iwe ushande nemazvo uye nekuunza kukosha mukati mezvipingaidzo izvi.

Ini ndinokurudzira mumwe nemumwe wenyu kuti afungisise kuti pfungwa dzakurukurwa pamusoro dzinoshanda sei kumamiriro ako ezvinhu uye funga kuti kupedzisa idzi pfungwa dzekuchinja kungakubatsira sei kuwana PMF uye kuunza kukosha!