Strategy is a Compromise
Too Long; Didn't Read
Yonatan Kagansky is an expert in branding, high-stakes pitching and strategic storytelling. Kagansky: Strategy is a compromise, and I don’t feel you made any right here. He says fear of negativity is the core problem behind most strategic mistakes. The ease of adding things to strategy is characteristic to the segmented nature of the digital era we are living in, Kagansky says. He argues that our brain cannot handle a wide range of benefits — it simply cannot connect disconnected dots.