Yonatan Kagansky

@yonatan

Communication strategist and an expert in branding, high-stakes pitching and strategic storytelling

The beautiful humans of Hacker Noon have collectively read @yonatan’s 16 stories for

9 days 11 hours and 18 minutes

Stories

The Blind Spot of Optimization Strategy

6 reactions

/dont-optimize-things-that-dont-work-yet-957j30qv feature image

#marketing

@yonatanYonatan Kagansky

06/02/20

Innovation Validation Without a Product

5 reactions

#innovation

@yonatanYonatan Kagansky

04/18/20

Pivot via Repositioning

4 reactions

#startups

@yonatanYonatan Kagansky

03/04/20

Storytelling Epiphany

5 reactions

#marketing

@yonatanYonatan Kagansky

03/02/20

Three Misunderstood Notions About How Stories Work

6 reactions

#storytelling

@yonatanYonatan Kagansky

03/02/20

Do you still think your decision-making is rational?

1 reaction

/its-completely-irrational-to-think-decision-making-is-rational-2fabe48dfb4c feature image

#psychology

@yonatanYonatan Kagansky

03/02/20

Strategy is a Compromise

6 reactions

#startup

@yonatanYonatan Kagansky

03/02/20

Don’t Start with Why!

3 reactions

#storytelling

@yonatanYonatan Kagansky

03/02/20

Three Misunderstood Notions About How Stories Work

#storytelling

@yonatanYonatan Kagansky

07/07/19

Applying a Hollywood formula to shape winning products

#product

@yonatanYonatan Kagansky

06/03/19

The hidden story behind revolutionary products

#product

@yonatanYonatan Kagansky

05/13/19

The Comics Story of Exodus (Startups Version)

#startup

@yonatanYonatan Kagansky

04/19/19

Strategy is a Compromise

#startup

@yonatanYonatan Kagansky

12/11/18

Do you still think your decision-making is rational?

#psychology

@yonatanYonatan Kagansky

11/13/18

Don’t Start with Why!

#storytelling

@yonatanYonatan Kagansky

02/04/18

Storytelling Epiphany

#marketing

@yonatanYonatan Kagansky

01/15/18

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