Too Long; Didn't Read
Simon Sinek’s Golden Circle is the most influential marketing model of our times, writes Yonatan Kagansky. “Why is a vague term that is very easy to understand, but very difficult to build strong brands with. The problem lies elsewhere: “Start with why” is merely a retrospect observation. In order to be an American president, you need to start with being relatively tall. It is true: on average, American presidents are, and were, much taller than the average American. Yet height wasn’t the core driver behind people who later became presidents. It took a lot of talent, resilience and luck to get to the presidency.