Too Long; Didn't Read
Many influencers are busy trying to build a bigger following and in the process tell all sorts of stories that get ‘likes’ and comments because they tug at heart strings, look cute, or are a trending topic. If you suffer from shiny object syndrome, you have a brand storytelling problem. Decide what you want to be known for and then talk about that problem and your solution everywhere you go. Go deep into the topic to become the expert everyone looks up to. As you do, people will go to your profile and those who are interested in what you have to say, will follow you.