Too Long; Didn't Read
Communication strategist and expert in branding, high-stakes pitching and strategic storytelling: How to utilize the power of stories without actual storytelling. Stories can deliver unparalleled results for businesses when they’re used in the right way. But proper understanding of stories and what “story” truly means is still a rarity, he says. Stories are not just something we tell, but something the brain creates in our brains. Different people will tell themselves different stories about the same information; this creates alignment between you and your target.