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People expect sites to have a chatbot that gives super-fast, 24/7 support. On the other hand, companies use it to provide a better customer experience. Chatbots can replace forms and take user details(i.e., leads). Chatbot can also be used as an alternative to a customer support member. Chatbot content strategy is the sum of the Q & As which builds the conversation tree. Make it relevant, funny, and sound. Start with greetings and introduce the bot and ask the name of the user and purpose.