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David Ogilvy, popularly known as the “father of advertising,” has added numerous anecdotes in his best-seller ‘Ogilvy on Advertising’ Most of the things he talks about can be applied in today’s marketing strategies as well. The startup-culture has put innovation on a pedestal. This makes us forget that some departments need to innovate less and stick to the fundamentals. Here are a few of those evergreen marketing tips: Do your homework, believe in what you seek to sell.