Too Long; Didn't Read
People have become more mindful about their health, spending, jobs, and relationships. Brands have to adapt their customer service and support to new customer preferences. Companies should invest in it to preserve the relationships with customers who have increased demand for care. Customer service is often treated like an afterthought and its importance is diminished. Customers want brands to adapt to the ever-changing situation and provide them with solutions and offers that will perfectly suit the current circumstances. The US businesses annually lose $35.5 billion in churn due to negligent or empathy-lacking services.