Long-life living for only getting profit has not much sense. Life and work have more meaning when you do something, not only to get paid but also to bring value to others. Similarly, products created for become part of the mass-consumerist machine. Nothing special. They are quickly forgotten. They are, and they are not. They live for a while and bring very temporary value. "making money" "At the end of the day, your job isn't to get the requirements right — your job is to change the world." — , Product Consultant Jeff Patton On the contrary, products created for are loved, appreciated, and remembered. They meet critics and excitement at the same time. They have both lovers and haters. However, they're worth attention and evoke the audience’s reaction in both cases. "giving release for people" Driven by the desire to bring value to the world, you enter the game of creators competing to gain more significant influence in the market. The more influence you have, the more opportunities you get to give birth to new creations that can bring even more value to the world and contribute to a sustainable and innovative future. Design-Thinking in Product Development: Target User & Problem Research To create a product that you need to have information about the target users: their pain points, interests, preferences, hobbies, demographics, favorite brands, online behavior, etc. In other words, you need to conduct in-depth target user research and create personas — imaginative portraits of your target users with a set of data mentioned above. It will allow you to better understand your audience and create a product that addresses their needs and expectations. "gives release for people," It's the — a human-centered approach to digital product development that implies the orientation at the user problem and finding a solution for it. It aims to create products that make people's lives easier and bring them aesthetic, functional, and emotional values. foundation of Design-Thinking According to the , you should answer the three key questions before digging into the development process: design-thinking approach What is the problem? Who has this problem? How your product solve this problem? Answering these questions will help you see a holistic picture of your product's mission. It allows you to understand a product user experience from the visual and interactional perspectives (what the user must see and feel when using a product). It helps you step closer to an essential understanding of your product as a solution to the user problem. Finding the solution in a product development process includes the following phases: Determine their needs, wants, and perspectives. Create several user personas to crystalize a profound understanding of the main target groups your product should cover. Empathize with target users. Step into the target user's shoes and define what problems they face in everyday life. Think of how you, as the user, see a solution. See the problem through their eyes. It's time to create ideas together with your team and find as many creative solutions as possible. Don't laugh at your teammate's craziest ideas. Every idea might be a seed that can grow into a full-fledged product. Run brainstorming sessions. Have you come up with several ideas for your future product as a solution? Build prototypes to test your concepts, prove your ideas, and give up all biases. Create a prototype for your concept. After testing a prototype by yourself, suggest it to real users. It would be best if you gathered a test group of users who might help you approve or disapprove your product hypotheses at the very beginning. Test it with real people. Now, you must be equipped with enough data and insights to start implementing your concept and transforming an idea into the end-product. Business-Thinking: Market Research and Funding Plan In the , , Founder of Fireart Studio, also shares: interview for Hacker Noon Dima Venglinski "How to combine Design Thinking & Business Thinking in product development? The perfect combination of both lies in the preliminary Product Design Research. It is a detailed market and competitor research that includes the evaluation of risks, costs, and time needed to build a market-ready product. " "After design research is completed, you get a clear understanding of what is better for the product's health and what can break the initial concept on the way to its implementation." While defines your product's essence, philosophy, and how it will help people, is focused on how to implement it most successfully and start the engine of the development, promotion, and revenue-generating process. design-thinking business-thinking The implies evaluating market coverage, estimating product development and deployment costs, and investigating the market and competitors. Usually, it includes three primary stages: business-thinking approach Before entering a new industry, product owners need to know the total addressable market (the total amount of money you can make selling your product). It allows them to forecast revenue growth or gauge the profit potential of a specific industry. This research also includes the investigation of the following market segments: Target market research. - the total market demand for your product Total Available Market (TAM) - a part of the overall available market targeted by your product within your geographical area Serviceable Available Market (SAM) - it's the portion of a serviceable obtainable market that you can capture Serviceable Obtainable Market (SOM) Investigate what has already been launched in your niche market. Research competitors and learn from their mistakes and successes. These insights may help you save a lot of time and money. They have probably already tried an approach that you're thinking about now, and it failed or succeeded. It allows you to define what will work best for your product and just apply it. Competitor research. Competitor research may help you investigate what marketing practices resonate with your target audience so that you can incorporate them into your strategy too. It empowers brands to avoid a lot of market pitfalls and prevent extra-expenses. Today, many startups are funded by investors or investment agencies. Others start their journey from crowdfunding platforms. And there are only a few of those who invest their own money into startup launch and scaling. So, founders should estimate different opportunities and decide on the next step: to learn how to pitch a product to investors or fund the project on their own. Investigation of the funding opportunities. Intelligent Mix: Design + Business-Thinking Combining both design-thinking and business-thinking, you can achieve perfect readiness for product development and deployment a solution in the market. Design-thinking allows you to build a product for people. Business-thinking enables you to bring a concept to reality, expand your reach, and generate profits that will empower your project to scale in the future. While design-thinking is telling you WHAT and WHY, business-thinking is saying HOW. So, are you ready to combine both and challenge yourself as the product owner? Join the game of creators, as it is here to absorb your ideas and show them to the world :) Featured animation by Aslan Almukhambetov from Fireart Studio
