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Design Thinking is not only a buzzword but a fresh vision of product innovation that can lead a brand to a breakthrough. Empathy-driven design makes a user feel pleasure from the product tactile feeling, its unique look, and the brand's care manifested in the smallest details. Design-thinking includes a customer-centric approach, problem-solving, and a whole lot of empathy. It makes entrepreneurs focus their team's effort not only on quality engineering but also on generating Innovation embodied in functional design and the product's emotional impact.