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Executive Director

The National Off-Highway Vehicle Conservation Council (NOHVCC) board has selected long-time project manager/program director Marc Hildesheim as the next executive director of the organization. Hildesheim is a third-generation club member with his brother ...

NOHVCC names Hildesheim as executive director

PowerSports Business

Poland

Wired

How-to

LinkedIn gives you your own URL, so make it a snappy one that looks good on business cards and Twitter bios. Click Edit public profile & URL on the right, then the pen icon next to the current URL to change it: The bit after the "linkedin.com" part can be ...

https://www.bing.com/th?id=OVFT.W5afazNZJuMbYRTAntGF4C&pid=News

How to Polish Your LinkedIn Profile

Șoarș

Georgia Institute of Technology

NASDAQ

Paycom Software ( PAYC 0.83%) and Veeva Systems ( VEEV 1.61%) are great examples. They both generate a ton of cash and plenty of earnings, and are growing at respectable rates. They also have loyal customers and valuations that are hovering near all-time lows. Here's why I think shares are a bargain right now.

https://www.bing.com/th?id=OVFT.ICOH1Ry-7_JPqc7KMZxmEy&pid=News

2 Tech Stocks You Can Still Buy as the Nasdaq Soars

https://www.bing.com/th?id=ODF.4QjIDUvHz3Rc67mtMVQu7A&pid=news

The Motley Fool

Still, we shouldn’t discount what they’re saying just because of their youth — even if the message is mostly spreading on TikTok. The way Gen Z demands better boundaries and asks for more at a young age may be an affront to our sensibilities ...

https://www.bing.com/th?id=OVFT.BPuYU_Jpor1rE-vpvVdapC&pid=News

Let’s Agree That Entitled Gen Z Is a Force for Good

The Washington Post

Lillian, known as @lilwessel on TikTok, shared a short clip of a woman appearing to be weighed while a large number of customers looked on. In the video, she wrote: "The whole airport trying to mind their own business as a woman is asked to step on the ...

https://www.bing.com/th?id=OVFT.b_eGHi8aPqeqYYrqclWkTS&pid=News

Major airline to ask all international passengers to be weighed ahead of flight

The Mirror

Concerns about ByteDance stem in large part from a national security law that gives the Chinese government power to access broad swaths of business information.

https://www.bing.com/th?id=OVFT.NjFZiRHAKoRtS3DKFKMSDC&pid=News

Chinese apps remain hugely popular in the U.S. despite efforts to ban TikTok

https://www.bing.com/th?id=ODF.ighWNnrr5MMFUs8WKMme2A&pid=news

NBC News

People may be feeling the squeeze on their finances, but when it comes to their pets, they are prepared to spend, with the luxury pet market proving incredibly buoyant.

https://www.bing.com/th?id=OVFT.089mppzKCX4ZcmA5BL56ly&pid=News

Why Luxury For Pets Is A Booming Business

https://www.bing.com/th?id=ODF.U6nYa4Huf-RFEhjg-V4hNg&pid=news

Forbes

How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and ...

https://www.bing.com/th?id=OVFT.lVIRi_l2AGfce7D3RwCT2S&pid=News

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

Montana

US policymakers have been scrutinizing the app intensely in recent months over concerns about Chinese espionage, and under the new changes, marketplaces like Google Play and Apple’s App Store could face fines of $10,000 per day if they make TikTok available to users in Montana from 1 January next year.

https://www.bing.com/th?id=OVFT.bOw84RtfcycaiKrkJKvn6i&pid=News

The Download: how to talk about AI, and Montana’s TikTok ban

https://www.bing.com/th?id=ODF.XSf4ZF8kRw5qB0PknxvGIQ&pid=news

MIT Technology Review

Online advertising

From Mother’s Day campaigns to YouTube’s latest updates, here’s what happened this month in marketing. Mother’s Day celebrates mothers across the globe for their unconditional love, care and support.

https://www.bing.com/th?id=OVFT.CKGx6stBET2ihh-PPrrD0C&pid=News

This Month: Mother’s Day, YouTube Updates and More!

https://www.bing.com/th?id=ODF.s9oJeUk8ipXjreGB2rEYmA&pid=news

TechWyse

Get the most recent info and news about TikTok for Business on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. 

TikTok for Business

TikTok has built up a huge platform over the past few years. It now has , spanning a wide variety of ages and demographics. Much of TikTok's most successful content consists of short, sharp, engaging videos. over 1 billion users If you can get it right, it's a great platform on which to educate users, delivering information and engaging users in the space of a few short seconds. Keep reading for some tips and guidance for creating educational content on TikTok! Food for Thought Before creating content on TikTok, it's best to start by exploring the app, watching other users' content, and getting a sense for what works on the platform. When you come to create your own videos, this will help you to see the app from a consumer's perspective and in turn build videos that engage your audience more effectively. When starting your account and planning the content you'll create on TikTok, there are three main considerations you'll want to focus on. These are who your audience is, your positioning as an organization, and the voice you'll use to speak to your viewers. Know Your Audience It's good to think about your intended audience, as well as your potential unintended audience. Your unintended audience are those who aren't part of your target demographic, but might still enjoy your content. While your target audiences are your main concern, it's good to keep your content accessible to other groups who might find it helpful or interesting. Find Your Thing It's important to think about your organization's positioning within your sector, and within the TikTok platform as a whole. Find your "thing" — for us at TechSoup, that might be that we are the account people come to for information and advice about nonprofit technology. Think about how you want to be perceived, and what your overarching message should be, and build your content accordingly. Build Your Voice You can also cultivate your account's voice. Ask yourself what tone you want to speak in (light-hearted and funny? authoritative and urgent?) and build characteristics around that voice. It might help to create a sort of mission statement for your account and use "always" and "never" phrases to guide the content you create. For example: "Our account will always deliver accessible tips and tricks for budget-strapped nonprofits. We will never promote products we don't ourselves believe in." You can consider creating a persona for your account, so that it feels more like the content is coming from an individual rather than a business. The is a good example of an account that uses a persona. American Red Cross The videos all feature the same person, giving them the homemade feel of an account run by an individual, while sharing useful, actionable safety information. Structuring Your TikTok When planning a TikTok video, start with an overall theme and topic. Is there a lesson you'd like to impart? A tip or hack? Then, it's time to build a compelling story. Consider the context a stranger needs in order to understand your message and what visual elements will help to drive the point home. If there's a specific piece of information, a feeling, or an inspiration to act that you'd like viewers to take away, use that to guide your storytelling. Now that you've honed down your message and story, you can plan the structure of your video. For your educational TikTok video to reach a wide audience, you need to make it as engaging as possible. The , or the number of viewers who watch the entire video, is one of the key elements in how many new viewers are shown your content. completion rate It's best to keep your video between 15 and 30 seconds and to front-load the overall lesson of your video. Users will likely be scrolling through lots of TikTok videos, and so the goal in the first few seconds of the video is to convince them to watch the rest of it and not just scroll on to the next one. Once you've drawn the viewer in with your hook in the first three seconds of the video, you can bring in your intro. This should give just enough context for someone unfamiliar with your organization to understand what you're about to tell them, but doesn't need to include any background about who you are or your brand. Keep it engaging and let the story speak for itself. After this, throw in an interesting turn — something your audience won't expect. While front-loading your lesson will convince them to watch the video, a turn will deter them from swiping away by showing them that they don't have the full story yet. Throw in a fun fact or some additional information. Then add another interesting turn to convince them to finish the video. Right at the end should be something that the audience needs to do after watching. They're invested, and they want the conclusion to the story, or how they can act in response to what they just learned. It could be another twist in the tale, an actionable step they can take, or even a cliffhanger. You can also deliberately end your video a second or two early, since the abrupt end will encourage "looping behavior," which helps the information stick. Educating on TikTok TikTok is a creator-driven platform, mostly populated by individuals posting homemade videos. The most successful content matches this style, isn't too polished, and is fun and relatable for viewers. TikTok can be a great way to educate people about your cause, showcase your organization's expertise in a new way, and access a new audience. We can't wait to see what you create! has been established to help creators to use the platform to support great causes. You can use its account management services and analytics to fine-tune your account and content. TikTok for Good You can also use promoted hashtags, which users can then use to associate their videos with your cause. This is a great way to tap into communities on TikTok that are passionate about what you're passionate about! If you're in need of some inspiration, here are a few of our favorite nonprofit TikTok accounts: Unicef Movember The Malala Fund By Amy Hooper Co-published here Photo by on Adesh Bankar Unsplash

Creating Great Educational Content on TikTok: A Guide

With every marketer wanting to get into the nitty-gritty of TikTok and understand how the magic happens within the platform (in other words, how a video can become viral overnight) or uncover what the future trends will be, keeping an eye on the data is crucial. Luckily, when it comes to numbers, there’s one trusted source covering the shifts of the social media landscape year after year - which is . Socialinsider’s social media industry benchmarks study Let’s briefly take a look at what 2023 seems to have in store for TikTok, as well as the other major social networks. A. TikTok Engagement Data TikTok experienced notable success in the last few years, becoming one of the most widely used social media platforms globally. The popularity of the app was likely due to its innovative algorithm, which allowed users to instantly discover content targeted to their interests. Besides, the platform's short-form videos and viral challenges gained traction as a source of entertainment and self-expression, particularly among younger users. Several people and businesses took advantage of TikTok's popularity, resulting in significant growth for creators, companies, and marketers on the platform. With brands like Ryanair and Duolingo dominating the "For You" page and getting millions of views with their funny videos, it's no surprise that the average social media engagement is higher compared to other platforms. And speaking of TikTok’s engagement and how some industries seem to have found their way into the user’s hearts - did you know the beverages sector has shown exceptional skills in TikTok marketing and has achieved an engagement rate almost double the platform's average score, making it the most engaging industry on TikTok? Here’s a thought! Could this be associated with the launch of Prime Energy, which was promoted on social media by nemeses Logan Paul and KSI? One can never know. Upon its release, TikTok was flooded with videos depicting the frenzy produced by the rapidity with which the energy drinks were sold out in supermarkets. This clearly shows that influencer marketing still has a significant impact on purchasing decisions, especially for young people. However, despite the fact that TikTok is undoubtedly the coolest kid on the block, with 2023 kicking in, the platform registered signs of an engagement decrease. Actually, according to the data, TikTok has experienced a decline in the average engagement rate of 28% compared to last year. That leaves us wondering if TikTok will trace the history of Vine and Musical.ly and ultimately fade away over the years. But ultimately, only time can tell. B. Instagram Benchmarks Probably seen as TikTok’s most fierce competitor, nowadays, Instagram struggles to keep its user base and adoption rate, making Reels a feature that will shine through the years. In trying to align with the youngsters’ video preferences, the platform has made a significant change in its video integrations lately and shifted all videos under 15 minutes into Reels, which is the platform's own version of short-form videos. With Reels, users can add music, special effects, filters, and text to their videos, making them fun, engaging, and a way to showcase creativity for regular users and companies. The platform's algorithm also facilitates Reels' viewership through multiple means due to its double placement in both the regular and exclusively Reels video feeds. To see how Reels stack up against TikTok, as well as the other Instagram content formats, from a performance perspective, we’ll take a look at the almighty social media metric called engagement rate. As the previously mentioned study has revealed, in comparison to the values of the other post formats, Instagram Reels record an average engagement rate of up to 0.93%, which is nearly twice as high. However, truth be told, it does not come any near to TikTok’s levels. Instagram is a platform that prioritizes aesthetics and visual appeal. Because of its emphasis on these characteristics, brands in the beauty and fashion industries are drawn to this network. But when talking about performance, the food industry is the leading engaging sector within the platform. Who would have guessed that mouth-watering images and videos of appetizing dishes would be so successful in catching people’s interest? Although, if we were to be honest, we’ve probably all tried to act like chefs for a day and practiced our culinary abilities using recipes found on Instagram. Right? As for other social media industry benchmarks, you might want to know that business lines, such as airlines, arts & crafts, travel, beverages, and alcohol, also have scored above-average Instagram engagement rates. C.  Social Media Benchmarks for Other Platforms Truth be told, while TikTok and Instagram are the catchier social platforms of today, let’s not forget there’s an interdependent connection between all the social platforms out there. Naturally, changes within one have - to a heavier or lesser extent - influences over the others. Therefore, to gain a deeper understanding of the landscape and understanding of the trends, it’s important to look at the whole picture as well. So, let’s head over to Facebook and Twitter for just a bit and explore the most engaging industries on these networks as well. In Facebook’s case, the industry that scored the highest engagement rate was the food and beverage sector. With the platform’s main users being men and women between the ages of 35 and 44, it’s safe to say that brands within these industries that target that specific segment should have a good chance of reaching their goals by leveraging this network. As for Twitter, that platform’s average engagement rate has remained flat for quite a while now, with arts & crafts, jewelry, and food being the best-performing line businesses. An important takeaway would equally be that although Instagram and TikTok are the main driving forces behind the popularity of video content on social media, older platforms have gradually started to incorporate more and more features for video content consumption. Take Facebook Rooms and Reels as an example, two of the platform’s most recent additions. Final Thoughts Social media started as a pioneering tool for building connections and building communities but has since evolved into a captivating stage for entertainment and content creation, especially for brands. One cannot help but reminisce about the days of MySpace, Hi5, and Facebook when social media first came around. Despite the success of some industries on social media, there has been a noticeable decline in engagement rates. In order to thrive in this ever-changing landscape, brands need to benchmark social media engagement rates across all key platforms, along with data relevant to their industry. Predicting what the future holds for social platforms is not easy due to their dynamic nature. Only time will unravel the answers.

TikTok's Engagement Rate Is Dropping in 2023: What This Means for the Future of the Platform

94.8k likes, 3.7M Views, 922 comments, 1.4K shares 8 seconds long Video Stats: 32.7k subs gained in 95 days Profile Stats: video here: https://www.tiktok.com/@citrusreefs/video/7153254374691605765?is_from_webapp=1&sender_device=pc&web_id=6901430766120748549 Standout Video elements that made it viral: 2 frames within 1 second in the opening of the video person scratching dandruff off their head in a “snowlike” fashion, lol! Text on screen, but not just any text. It is “Controversial.” use of descriptive emojis appeals to people who use sea moss Noticeable before and after in the rest of the frames ”Not using it sooner ” an “Invisible CTA.” Why these Elements made the video POP? The opening with clips shorter than a second long while the creator scratched his head and “snow” fell off was a total eye-catcher. And made people wonder what was happening, successfully stopping their scroll. They also implemented the “TikTok” target audience successfully and reverse-engineered the behavior they wanted to get from the audience in this case. It made those who use sea moss stop to understand why they regretted using it. This also throws off the viewer because they wouldn’t expect a person to say they regret using sea moss in an ad, which this was. Using fun and descriptive emojis gives it the “Tiktok” element that the video is fun and here to entertain! The noticeable before and after speaks for itself and shows what sea moss can do for those who struggle with dandruff. This is the “invisible CTA” I talked about earlier. Which means they sold the person the product without telling them to buy it. Takeaways: I like using Lewin’s math equation B=f(P, E) for reverse engineering the reactions I would like to get from TikTok videos. It is a mathematical psychology equation that embodies the variable within a person performing a behavior. (this would need to be fully explained another time, but look into it!) Short, punchy videos are great when showcasing products with clear before and afters. Using emojis to “decorate” the video is a cool way to make it more entertaining! Doing something weird or out of the ordinary in a rapid fashion is always a great way to open the video.

How This TikTok Ad Received 3.7 Million Views

TikTok Alternatives for Small Businesses: A Comprehensive Guide

Is TikTok safe for businesses to use? Does the platform protect account and user data well enough to be trusted? These questions have been shrouded in heated debate for the past few years. Businesses need to analyze the evidence of security concerns on TikTok as well as some ethical concerns in order to determine whether TikTok is the right platform for connecting with customers. TikTok Security and Privacy Scrutiny TikTok has exploded in popularity since 2020. However, the platform’s focus on massive growth has left many concerned that it is lacking in adequate security and privacy measures. In 2019, the independent security firm, Check Point, revealing numerous concerning security vulnerabilities within the TikTok app. These included the risk of hackers using TikTok to send malicious links to users over SMS, manipulating users’ accounts and posts, revealing personal information tied to TikTok accounts, and uploading videos to users’ TikTok accounts. released a study Accusations like these have by U.S. government officials. The U.S. Army and Navy have both banned the app on government-issued devices. In fact, the Trump Administration did attempt to ban TikTok nationally in 2020 and then shifted to proposing a deal for TikTok to be purchased by Oracle and Walmart and moved to the United States. The primary concern is that TikTok is being used to funnel American data to the Chinese government, posing serious threats to national security. led to calls to ban TikTok What Businesses Should Consider What do these claims mean for businesses? It’s a difficult question, especially considering the amount of mystery still surrounding these security concerns. International technology experts have pointed out that there is significant tech giants, which may be contributing to TikTok security fears. tension between U.S. and Chinese Some American social media platforms, such as , have faced significantly fewer data privacy concerns compared to TikTok. There is also the 'element of the unknown' – TikTok is the first Chinese social media platform to gain international popularity. TikTok’s parent company ByteDance has responded to security concerns with security patches, updates, and reassurances. This does not seem to be effective for quelling security fears, though. Twitter This situation brings up a challenging dilemma: Are TikTok and ByteDance facing security scrutiny because they are based in China, or because of legitimate evidence of untrustworthy practices? TikTok and ByteDance certainly appear to be taking action to reassure U.S. users that the platform is safe. ByteDance quickly rolled out patches to secure the vulnerabilities Check Point identified in 2019. In 2022, TikTok announced that U.S. data would be stored moving forward. In 2019, ByteDance also agreed to for violating the Children’s Online Privacy Protection Act (COPPA) on Musical.ly, the older version of TikTok. ByteDance, which bought Musical.ly/TikTok in 2017, also agreed to abide by COPPA regulations after the lawsuit. in the U.S. on Oracle’s servers pay a $5.7 million settlement So, if ByteDance and TikTok are to be taken at face value, the platform is certainly making an effort to improve security and privacy. The risks of data being shared with or being accessed by Chinese government personnel is mainly a threat to individuals, where sensitive personal information is concerned. For businesses, this is somewhat less of a concern. However, by posting content on business TikTok accounts and interacting on the platform, businesses are arguably showing support for TikTok. So, businesses need to consider whether or not they trust TikTok and ByteDance to be truthful about their security efforts. If they do not, businesses should stick to interacting with their customers on less controversial platforms. If businesses are using TikTok to keep up with trends among their customers, there are ways to watch TikTok videos , such as on YouTube. without using the app How TikTok Compares to Other Social Media Platforms When analyzing security and privacy concerns on TikTok, it is worth stepping back and looking at those concerns in the context of other social media platforms. The top three social media platforms in the U.S. are Facebook, , and TikTok. Both Facebook and Instagram are owned by Meta, Facebook’s parent company. by active monthly users Instagram has been the subject of intense scrutiny in recent years over security and privacy concerns. Numerous have found evidence that Meta is using Facebook to collect massive amounts of user data, then selling it and leveraging it without users’ knowledge. Meta investigations over the years Such a stockpile of data poses a serious security concern in the event of a data breach at Meta, which is a real possibility. In 2022, news broke that an undisclosed amount of user data to hackers posing as law enforcement. Cases like this indicate that no social media platform is entirely bulletproof – even domestic, U.S.-based platforms. Meta handed over Should Businesses Use TikTok? Is TikTok a security risk for businesses? Ultimately, businesses need to determine whether they trust ByteDance’s reported security efforts or not. Continuing to use TikTok to connect with customers can indicate a business’s endorsement of the platform, too, which may be an issue if a business is concerned about its customers’ personal data.

Is TikTok a Security Risk for Businesses?

¿TikTok es un riesgo de seguridad para las empresas?

TikTok est-il un risque de sécurité pour les entreprises ?

क्या TikTok व्यवसायों के लिए एक सुरक्षा जोखिम है?

TikTok は企業にとってセキュリティ リスクですか?

O TikTok é um risco de segurança para empresas?

TikTok có phải là rủi ro bảo mật cho doanh nghiệp không?

TikTok 是否对企业构成安全风险？

Created in 2020, founder Brock Mammoser, together with his brother Mitch, has led Frost Buddy to the #3 Thermocooler on the Amazon marketplace in its first four months an 8-figure business in less than 12 months, and $30M in sales in 2 years. Through an innovative marketing strategy, utilizing viral videos, Mammoser has garnered millions of followers, likes, and views, showcasing Frost Buddy’s unique and creative designs.  When I asked Mammoser how he built this impressive brand, the first word he brought up was consistency. The conversation flowed from advertising to product quality, before finishing on expectations and perseverance. However, Mammoser’s original mention of consistency seemed to permeate under the surface of each topic. Resiliency, excellence, and innovation are words I could use to describe Mammoser’s approach to the various areas of his business, but it’s his dedication to all these aspects that made me circle back to his own choice of consistency. “You’re always on my mind” -Willie Nelson First, with his advertising, Mammoser said there must be a consistent push on marketing. Staying top of mind was crucial to earn initial and repeat sales with customers coupled with developing an engaging brand with high visibility was his strategy. Continually improving Frost Buddy’s Facebook and Google ads were one angle of attack. Utilizing automatic emails to reach out to customers and subscribers was another method for holding attention. However, the best and most unique tactic Mammoser employed was viral Tik Tok videos, often creating successful and engaging content with just a phone and a $20 tripod. At times he has been able to use footage from his personal podcast as the basis for a fun and relevant commercial for Frost Buddy. Mammoser has also discovered that releasing limited edition designs, in the form of “Buddy of the week”, was a good way to generate interest and sales. The concept of manufactured urgency appealed to the customer's desire to not miss out on something rare and exclusive. In his own words, “There’s a hundred. They’re limited, and they’re never coming back.” The first few runs started very slow, but each week saw consistent growth in the volume and speed of sales. Runs now typically get sold out within a couple of hours, and very good designs last less than 60 minutes. The consistent effort Mammoser has placed on marketing and innovation has kept Frost Buddy a fresh brand that doesn’t lose its appeal to customers. If your customer can depend on it, so can you. However, marketing is only half of Mammoser’s successful business model. He stated, “You can do all the marketing and all the growth that you want, but at the end of the day if it’s not a great product, that provides a great customer experience and value, it doesn’t matter. Long term, it will catch up and crumple you eventually.” A reliable, high-quality product is consistent by nature. The manufacturer can depend upon it to satisfy the needs of the customer, time and time again. It must be consistently good enough for customers to be proud of it. It must consistently keep drinks hot or cold. Its different designs must be consistently good enough to impress people that see it. This is the foundation to build any lasting business. Without a legacy of value, a brand’s reputation will suffer, and no amount of good press or spin will save it. In Mammoser’s own words, “If we didn’t have a product that people liked to talk about, people liked to show their friends and show their family, if we didn’t have that product that had the viral sense to it, just because of how unique it is, how different it is from competitors, it wouldn’t matter how known we are.” Tough times don’t last. Tough people do. In general, Frost Buddy’s success cannot be strictly attributed to just a fine product and excellent marketing. Regardless of the industry, every business is going to face hardships that test the determination of a business’s team. Mammoser’s final words of wisdom were, “This (Entrepreneurship) is not a get-rich-quick scheme. It takes a long time. It takes a lot of grinding. Deals take a long time to develop. It’s a lot of work.” Entrepreneurs must have a consistent level of drive and determination. It’s an infinite struggle to keep a business successful, and it’s easy for people to get comfortable or complacent. Mammoser believed that a lot of people, himself included, fabricate some type of finish line that they need to reach. A hard lesson to grasp and also very true, however, reality has also shown him and many others that although you can work at the pace and intensity you desire, the business world will not allow you to coast once you hit some type of milestone. In his case, with the challenging DTC market, he’s pushing Frost Buddy into retail spaces, rather than remaining solely in the space that he has shined. His advice was “Fail as fast and often as you can. You’re going to get hit hard and fast. Take the punches quick, learn quick, and adapt. Your business can survive as long as you hold out, and you’ll hit your stride and investments will start to pay off.” Having a consistent source of strength and grit will carry any business through its hard times. In a chaotic world, be your own source of stability. Mammoser’s consistency has made Frost Buddy a thriving, growing, and adaptable business. He consistently gets his product into the minds of customers, with a strong presence on social media. He consistently appeals to their desire to feel special, with unique and trendy product designs. As he stated, “Customers like to feel unique and they like to feel exclusive. Everyone does.” He consistently provides superior customer service and value, by providing excellent and effective Thermocoolers, across a wide variety of beverage options, including cans, water bottles, wine bottles, and even pet bowls. This consistency runs much deeper, into the very spirit and attitude Mammoser has brought to Frost Buddy, enabling him and his team to weather the countless storms that his company has faced over the years. He believes that infusing an ideology of consistency into a business model will help ensure that a company is enduring, and long-lasting.

TikTok We Don't STOP; How to get Not So Frosty Growth with Consistency

What does the data behind a thriving TikTok marketing strategy look like? While everyone praises TikTok and the pressure of joining this new network knocks on every major brand’s door, one of the questions that are on every marketer’s lips is to what extent a business can benefit from launching a TikTok account. Since data is the most powerful driver of every business decision, the team from Socialinsider teamed up with Wave.video and analyzed over 600k TikTok videos to dig up some performance benchmarks that could help social media managers better establish their brand’s TikTok marketing objectives when deciding to join the platform. Here’s what they found. The engagement on TikTok is skyrocketing - reaching the highest value across all social networks - 6.72%. As opposed to other social media networks, like Facebook or Instagram, when displaying the engagement metric, TikTok uses a different formula - calculating it by the number of views instead of followers. That’s because, in the case of an exclusive video platform, such as TikTok, video views are more relevant than the number of followers, especially considering TikTok’s algorithm that shows content based on topics of interest and not on accounts followed. However, regardless of the way social media managers may choose to look at this KPI, one thing is certain - that TikTok is unquestionably the most engaging network of today, as proved by the chart below. Having set the record straight to where TikTok stands in the social media scene from an engagement point of view, the Socialinsider team wanted to dig further and uncover what’s the average posting frequency in 2022 and how this metric evolved over the last year. As you can see in the graphic above, TikTok is clearly expanding not only from a user base perspective but also in terms of content published within the platform. With an average posting frequency of 20 videos published monthly per account, that’s visibly on an ascending path, the platform’s positive ROI is highly evident. In addition to this, the Socialinsider team also found that an account’s viewership is likely to increase when including a mention. While the most successful accounts indicate that short captions are the way to go on TikTok, and data confirmed that including a mention leads to higher viewership results, for increased chances of hitting the jackpot with this social platform, it’s equally recommended to have an SEO-oriented copywriting strategy. With TikTok being a network where the waters are not that clear yet, making data-backed decisions and optimizing on multiple plans are two of the smartest ways to approach TikTok marketing. To discover the rest of the study’s additional elements and considerations, check out the full report . here

Performance Benchmarks for TikTok in 2022

Once a fun video-sharing app about lip-syncing and comedy skits, TikTok has grown into a promising marketing channel for businesses out there. With more than monthly active users, it'd be much easier for marketers to get their messages across and catch more eyeballs. No wonder more and more businesses jump into the TikTok marketing . 1 billion bandwagon and invest in marketing campaigns That said, all those billion users still mean zero chance if you don't do it right. Some marketers might have thought that they already have a great strategy, only to find out that their TikTok marketing campaign doesn't bring the result they want. If you're one of those people and you're scratching your head about what went wrong, here are some possible explanations. Understanding the TikTok platform Every social media platform is different. If you want to be successful in marketing your business on TikTok, you need to understand how the platform works first. Gen Z is dominating More than half ( ) of TikTok's users are aged 16 to 24. Those younger generations are savvy, curious, and have and approaches to brands. 60% their own expectations This means that you need to change your strategy if you're targeting another age group. The content, the tone, and everything else will be different. Failing to understand this will result in a failed campaign. Users have an extremely short attention span The average TikTok user spends around on the app every day. This means that they're scrolling through a lot of content and only stopping for a few seconds to watch each video. 52 minutes This is why your video needs to be attention-grabbing and interesting enough to make them stop and watch it until the end. Otherwise, you'll just be another scroll. Users use the platform for entertainment TikTok is all about entertainment. Users go on the app to watch funny videos, dance challenges, and other creative content. This is why your content needs to be entertaining as well. No one wants to watch a boring ad masquerading as a TikTok video. It's a home for influencers TikTok is also a place where can grow their following and share their content. This is why working with them should be part of your TikTok marketing strategy. They already have a huge following that you can tap into. influencers 7 Reasons why your TikTok marketing strategy doesn't do well Of course, it takes a lot of effort to build a successful TikTok marketing strategy. However, there are some marketers who still don't see the results they want, even after putting in a lot of work. Some of them just want to tap into the trend by simply being there. Others put up too much content. They themselves can't even manage it. There could be many reasons for this, but here are some of the most common ones: 1. Your videos are too salesy The number one reason your TikTok marketing strategy might not work is that you use the content to purely brag about how great your products are and how the users will end up miserable for not buying them. High-performing TikTok marketing content should always focus on providing value to the users. Whether it's entertaining them, educating them, or both, your content should be about something other than selling your product. 2. Your videos are too long Remember how we said that TikTok users have a short attention span? This means that you need to make your videos as short and concise as possible. The ideal length for a TikTok video is around . Anything longer than that will lose the users' attention-- YouTube videos are fine, but not on TikTok. 15 seconds 3. You don't really know your audience TikTok can be an extremely helpful marketing channel if you target younger generations. But, if you have professionals or boomers as your target audience, then you're better off using another platform, like LinkedIn or Facebook, for example. If your target audiences aren't there in the first place, then how can you expect to get any results? 4. Stick to one single strategy for way too long Trends come and go on TikTok. One day we talk about Squid Games. The next day we talked about the Renegade Dance. This is why you need to be flexible with your content and be able to switch up your strategy whenever necessary. If you stick to one single strategy, you'll quickly become outdated and irrelevant. 5. You're being too serious TikTok marketing videos should always be fun and light-hearted. This is not the platform for serious or heavy topics. If you try to force it, you'll only end up alienating your audience. Share some videos that put a face on your brand. Behind the scene videos, ASMR packing orders, a day in the life of your teams in different departments or divisions-- anything that gives users a glimpse into who you are as a company. 6. All your videos look the same Your TikTok marketing strategy might also not be working because all your videos look exactly the same. This is why it's important to experiment with different formats, lengths, and styles. By mixing things up, you'll be able to understand what actually works well for you to keep your audience engaged and wanting more. 7. The strategy ends once the content is uploaded TikTok marketing strategy is so much more than content production. You can't put content one after another and cross your fingers to hope that it will appear on the FYP. You need to continue promoting it through other channels, like your website or social media platforms. You also need to track your analytics to see how well your videos are performing and make changes accordingly. The bottom line No matter how promising and on-demand a marketing channel is, there will always be a chance that it might not work for you and your business. It's important to understand the platform you're using and to create content that is in line with the trends. By doing this, you'll be able to increase your chances of success and reach your target audience more effectively. Remember that any social media marketing strategy requires time, effort, and consistency to bring you the expected result.

Here’s Why Your TikTok Marketing is Failing

Esta es la razón por la que su marketing en TikTok está fallando

Voici pourquoi votre marketing TikTok échoue

यहाँ आपकी टिकटॉक मार्केटिंग क्यों विफल हो रही है

TikTokマーケティングが失敗する理由は次のとおりです

Veja por que seu marketing TikTok está falhando

Đây là lý do tại sao Tiếp thị TikTok của bạn không thành công

这就是您的 TikTok 营销失败的原因

TikTok is a global phenomenon in the world of social media. The app started from three different apps; the first was , which had a massive US audience and business. Then in 2016, a Chinese tech giant, ByteDance, created a similar app solely for China and Thai named Douyin. Musical.ly Then in 2018, the tech giant wanted to expand the app into a more extensive and commercial brand by buying Musical.ly and rebranding their app to what we know today as – TikTok. Today, TikTok has spread its wings to more than 154 countries worldwide. And with more than 1.39 billion accounts registered, TikTok can enter the world’s top three most populated countries. With their success in gaining audiences over the years, it’s no surprise that is currently the face of marketing today. TikTok The Opportunity Of TikTok Nowadays, you can find everything being marketed or sold on TikTok, from beauty products and foods to luxury property. It’s no wonder many people devote their lives solely to . Having many followers on TikTok means that brands will surely swarm around you and pay you to promote their products. growing TikTok followers Isn’t it marvelous that a particularly young platform can reign supreme in the digital marketing world because of the wonder of the internet? How TikTok Become The Face Of Marketing If you know TikTok, you must have known how big it has become in the past few years. Here’s how TikTok did it. 1. TikTok’s Large Diversified Audience There are more than one billion active users on TikTok worldwide daily. While you might think that the users on TikTok are mostly Gen Z and Millenials, it’s actually untrue; the users are diverse. According to a statistic from the Social Sheperd, 25% of TikTok users are 10-19 y.o, 22.4% are 20-29 y.o, 21.7% are 30-39 y.o, 20.3% are 40-49 y.o, and there are around 11% users who are more than 50 years old. It means that if you can use TikTok properly, there is a market for every product type. 2. High Chance of Going Viral . Unlike other social media platforms that emphasize users that consider your existing followers as a metric to get viral, TikTok has even confirmed that the number of follower counts doesn’t directly influence the content that will appear in your feed. TikTok distributes content in a new and unique way Instead, they focus more on the quality of the specific content. We’re not talking about the quality of the video production here. We’re talking about how attractive the video is according to the users who watched it. The longer someone watches a video, the more people give likes and share, and the more people who comment on the video contribute the most to the virality of the content. That means by doing your , your first-ever campaign has the chance to go viral. Who doesn’t want that? marketing on TikTok 3. Cheap Ads Prices Due to the rapid growth of its users, advertising on TikTok is still considerably cheap compared to the other platform. This is because the advertising market in TikTok is still not as saturated. And even though TikTok is currently pushing the opportunity to advertise on their platform, some brands still prefer to use other options, such as influencer marketing. 4. Better Format For Brand Awareness When you want to look for new information or places, what’s your go-to app? Most people will answer Google, but most Gen Z and Millenials today choose TikTok. It is fascinating that because of how the algorithm works, TikTok has also been the preferred search engine for most of its users. In addition to an effective content format, TikTok is the perfect place when you want to build your brand awareness. It’s because when your video goes viral, thousands of people who are interested in your type of content put their attention into your brand for 15 to 60 seconds. Although on the flip side, when you fail to understand the type of content your audience is looking for, they will most likely skip your video in under three seconds. 5. A Diverse Type Of Content In TikTok, you can find just about every type of video possible: from a very high production value to a homemade low budget, from scripted to spontaneous, from entertainment to news to education. So, what does this means for the brands and marketers who want to join TikTok? It means that if they could make an , the users most likely cannot differentiate whether it’s an advertisement or a pure entertainment video. Unlike other platforms, you can spot an advertisement immediately (and probably skip it). In TikTok, when your ad is attractive, the users will probably watch it without even knowing it’s an ad. engaging and intriguing video 6. It’s A Community According to a statistic from the search engine journal, 59% of users feel a sense of community when they are on TikTok, and 70% of users say TikTok is a platform they would recommend to others. Over the years, TikTok has become more than just a source of entertainment. It has become a community that people can trust and rely on when looking for specific information. This also means that when you have gained trust from a user, in no time, you will gain more and more potential customers through the community. Conclusion For the past couple of years, TikTok has grown and overcome the stigma that it used to have before. It’s no longer a platform exclusively for kids to sing and dance to express themselves. It has grown into a marketing giant comparable to Facebook and Instagram. And if you’re not using TikTok to expand your business, it’s only a matter of time before it’s too late.

6 Reasons Why TikTok Is The Face Of Marketing

Not interested in manual video editing? Here's How to Remove Tiktok Watermark/Logo within seconds with zero editing required! Mark the words! Within seconds! 🟩 The Method to is using a Online 🧐 I know you already know what Tiktok is, so, let's get right into it. Here's the Ultimate Guide to removing the TikTok watermark within seconds. Fastest, Easiest, Free Remove TikTok Watermark Tiktok Watermark Remover ! As we promised, you don't need video editing skills to Save TikTok video without a watermark. Don't worry that we are covering all the ways to remove TikTok watermark for all the platforms, including PC, Android, and iOS. You may have plenty of 'ethical' reasons to Remove the TikTok watermark from Tiktok and Download without the watermark. As social media is becoming one of the most powerful in these generations, Tiktok, with over 750 million monthly users worldwide, and Youtube Shorts, with over 1.5 billion monthly users, are becoming gigantic rivals of video streaming platforms. Why do we need to Remove Tiktok Watermark? For content creators, it's no wonder that they need to publish their content on all social media platforms. And the issue, yeah. The 'annoying TikTok watermark' (or TikTok logo. Whatever you call that). You need to remove it before publishing the content to other platforms. Sure, the other social media users won't be pleased when they see that bouncing Tiktok logo all over the screen. Don't make that mistake, though. Contrariwise, you may be just a happy user who enjoys sharing Tiktok videos with your friends, family, or on stories on Instagram, Facebook, or Whatsapp with no commercial use of the content (Just like me). And you just don't like the view of Tiktok watermark bouncing all over the screen and get annoyed with it. In that concern, the lifesaver is a " " without a doubt! Fortunately, it's not as tough as you may assume to remove the watermark from the TikTok video. Tiktok Watermark Remover ⚠️According to TikTok's Community Guidelines, it is unethical to Edit and Reupload the creators' videos without permission. Always respect the owners' copyright. However, there is a catch. Everything has a reason, so the Tiktok Watermark. The reason why the bouncing Tiktok watermark is present is that Tiktok wants to make sure the source of the media is clear so that it cannot be reposted without credit. Sure the username of the content owner on the screen satisfies that condition most acceptably. In the other words, 'To protect intellectual property. clearly clarify that it is illegal to download and reshare the creators' videos without getting their permission. As I mentioned above, stealing others' content just to publish as their own or edit the content for commercial uses is highly unethical and violates content owners' copyright. It's theft, technically! Keep that in mind. TikTok's Community Guidelines In other words, while you can download TikTok videos, you cannot claim them as your own. Methods to Remove TikTok Watermark 🟩 Using a is the most compatible way to Remove Tiktok Watermark 🤗 TikTok Watermark Remover Tool Tiktok App or Tiktok Web doesn't directly let their users remove Tiktok Watermark. Nothing to worry about as we have plenty of Tiktok Watermark Remover services (the most straightforward method) or simple video editing tools that will complete this job within seconds. As I mentioned above, this is not a video editing tutorial, and we are mainly focusing on the easiest and fastest method to Remove Tiktok Watermark than depending on software or apps, which takes a lot of time and at least some editing skills. That said, you don't need to install even a single app to Save Tiktok video without a watermark for the first method. However, we are not going to leave a man behind. I will also cover the way to remove watermark on Tiktok videos with a video editing tool. Who knows if you need to try the 'challenging way' to get rid of the watermark of the TikTok video? The Easiest way to Remove watermark. Under 10 seconds! Just Copy, Paste, and Download! Use Tiktok Watermark Remover Tool - Crop the Video Use a Video editing tool to erase Tiktok Watermark Remove Tiktok Watermark With Tiktok Watermark Remover Tool (PC, Android, iOS) Wrtik Tiktok Watermark Remover of the people who need to remove the watermark from their TikTok Video found And little to no change in video quality from this method makes Tiktok watermark Remover tool the most effective way to Remove Tiktok Watermark from the Video. 99% this method easier, and faster. You can find hundreds of on the internet, but can you choose the Best Tiktok watermark remover? You may get confused when selecting the right tool to Remove Tiktok Watermark easily and safely. Tiktok watermark remover tools For you, We have chosen a winner among the crowd among the hundreds of Watermark remover services! To be clear, we have gathered some reasons why we have chosen Wrtik over other Tiktok Watermark Removers to stand up against the competitors. Yeah! Here's our choice! Why should you choose Wrtik- Tiktok Watermark Remover? Everyone loves beautiful scenery, right? So do the websites. Personally, I love the friendly user interface of this tool. Of course, beauty is not enough for everything. Here's why I chose Wrtik over other tools. Completely Free Service from A-Z They strictly say that they are providing their service for free for all users worldwide. Compatible for tech nerds and experts The tool only has three steps to complete the Tiktok watermark removing process. You only have to Copy the video's URL, Paste it and click Download. See? Even a little guy can follow the instructions. No Registrations, Signups, No installs, One Click Download Nothing to explain here. As said, you don't have to sign up for an account in order to enjoy the tool services. And like the other tools, they don't ask to install any apps on their devices to proceed. There isn't even a Captcha to verify if you are a human. ( Are you a human? :) ) Unlimited Watermark Removing There are no limits to Downloading. You can remove watermark from thousands of videos from this Wrtik Watermark Remover tool, and they just won't ask questions. Get your job done without any annoying things. 😺 Fun Fact : (Did you think I said the same thing I wrote on the point? So did the Myke Tyson? Why can't I?) Mike: "I broke my back." Reporter: "What do you mean by that?" Mike: "My back is broken." (Here's the source if you missed it: ) https://www.tiktok.com/@fightingcentre/video/7029435929899109637 Highest Quality Video What's the highest quality that tool can provide you? 4K! Yes! It's a 4K Tiktok Watermark Remover. While some tools remove Tiktok Watermark, they compress the video and make it appear like hundreds of fuzzy pixels just to save the burden on their servers. However, Wrtik won't do that. They give us the same quality as the Tiktok video source you provided. Whether 4K,1080P, 720P, 480P, 360P or less, you will have the same quality without any compressions for quality losses. Supports Windows, Mac, Android, iOS, and every other platform It doesn't matter if you are vising the tool from a PC or Smartphone. All you need is a browser to browse the website. That's the pros of these online tools. You have nothing to install on your device. Just type the address and Go! How to Remove Tiktok Watermark from Wrtik Tiktok Watermark Remover (All Devices) 🟩 Copy TikTok Video URL → Visit Wrtik.com → Paste → Download from Tiktok Watermark Remover is just a 3 Step process. All you have to do is find the TikTok video you want to download and Copy the video URL; visit Wrtik and Paste the URL and click "Download". That's it. Download Tiktok Video without watermark Tutorial Compatibility: Windows, Mac, Android, iOS You can Remove the Tiktok Logo on iPhone, Android, and PC with the given tutorial without any issues. So don't worry about the device you use. We are providing a guide for all of the users. If you're still unsure how to remove TikTok watermark, though, here is a fast, three-step instruction that will help you use the tool in no time. Step 1: Find the Tiktok Video Open Tiktok App (if you are using a phone) or Open (if you are using a PC) and go to the TikTok video you wish to download without watermark. Tiktok Web Step 2: Copy Video URL For Android and iOS: Open the Tiktok Video and at the bottom right, you can see the "Share" button (curved arrow). Click on it, and you can see the "Copy URL" button. Click it and Copy the URL. For PC: If you are using the web, you can simply copy the URL from the address bar or do the same we do on mobile devices. Step 3: Download Tiktok Video Go to Wrtik Website and paste the URL into the empty box. Click "Download" on the right to Download the Tiktok video without watermark. And that's all. Just walk in a park. How to Remove TikTok Watermark From iPhone, Android, PC - Crop the Video Cropping the TikTok video to remove watermark is also an easy approach if you enjoy editing videos a little bit. As you can download TiktTok video from your mobile phone directly from the app, you only need to install a video editor tool to do the cropping. Or you can use already installed Apps like Google Photos (on most devices) to edit the video or download your favorite video editor from the store. However, the con of the cropping to remove the TikTok watermark is you have to slice off the border parts of the video. This means you will lose the around parts of the video as the Tiktok logo flips around the corners. You will have to crop all the sides to prevent the TikTok watermark from displaying on the video. This will work if your video focus is centered and you don't mind the changed aspect ratio. How to Crop and Remove Watermark on Android Go to the Video editor app you have. Open the video file that you need to remove the TikTok logo. Find "Edit" (usually on the top corner) and click "Crop," and you will see options to choose the cropping range. You can select native aspect ratios like 16:9, 4:3, or 3:2, or you can modify them as you need. Save the video. How to Crop and Remove Watermark on iOS Open the Video editor app you downloaded from the App Store or Google Photos or the native video editor on iOS. Open the file from your file manager. Find "Edit" (position may differ from app to app) and click "Crop." You will get a number of aspect ratios to select, like  16:9, 4:3, or 3:2. Or you can manually select the area you need to remain from the video. Crop until the Watermark is hidden and save the Tiktok watermark-free video. How to Crop and Remove Watermark on PC If you are using a PC, then you can follow the same approach we followed on Android and iOS. Here you have two choices. Either you can download and install video editor tool to crop the Tiktok Watermark Video or just use an Online tool such as video cropper tool to easily crop Tiktok video without any installations. Adobe Express For the Tutorial, we are going to use Adobe Express to crop our video for the finest TikTok watermark removal result. Upload the video from your device to Adobe video editor. The video will be loaded on the editor and now you can select any aspect ratio preferred to the video or select 'freeform' to crop a custom-size video. After playing with the cropping tool, you can Download the video directly to your device. After saving, replay the cropped video to see if everything is fine. You don't need to crop the essential parts of the video. Better to make sure again Remove TikTok Watermark using the Video editing tool So you have read this far, skipping all the easy methods to remove the TikTok watermark and finally finding the 'hard' way to remove the TikTok logo from your video. You like challenges, don't you? If you ask my recommendation, I will try the to remove the TikTok watermark for even 100 videos continuously. However, it doesn't matter. Let's see how to Remove Tiktok Watermark with a video editing tool. Tiktok Watermark Remover tool You can try the Online Video editor tool or Download the Video editor tool from the AppStore or Play store. Try searching the "Watermark Remover" or "Logo Eraser" keyword and download a suitable app for your work. Anyway, most of the tools are free, and they are filled with advertisements; some even pop up an ad after every single click. So better to check reviews before installing any apps. Open your Tiktok video from the Gallery to the Watermark Eraser tool. You will see plenty of options after uploading the video. Find and select the " " or " " option from the menu. Remove Watermark Erase Logo Select the areas you need to get the watermark removed. However, you will have to play the Titkok video from beginning to end to ensure you selected all Watermark positions as it bounces around the corners in the entire video. Save and export the Tiktok Watermark Removed video. The main drawback of the watermark eraser tools is they remove the watermark by replacing the background of the selected area with nearly the same pixels. Sometimes it won't be 100% perfect for some videos with dynamic background colors. These tools will better work fine with one solid colored background video than with dynamic and changing backgrounds. FAQ On Remove Tiktok Watermark Q - How do I remove a TikTok watermark? You can Remove the Tiktok watermark via Tiktok Watermark Remover Tool, Crop Tiktok Video, or Remove/Erase Tiktok Watermark from the video editing tool. Online Tiktok Watermark Remover tool - Wrtik.com Online Video Cropper - Adobe Express Q - Is Removing Tiktok Watermark online free? Yes! The above-mentioned Tiktok Watermark Remover is completely free for every user. Q - What is the best method to Remove Tiktok Watermark? Remove Tiktok Watermark using Tiktok Watermark Remover online tool is the most effective way to remove watermark without changing the original quality of the source. Q- What are the other Tiktok Watermark Removal Tools than Wrtik? Although Wrtik Tiktok Watermark Remover wins the competition, we have other options to try out. Like or . You can try them too. Media.Io Tiktok Logo eraser Snaptik watermark remover Q - What about the Copyright after I remove Tiktok Watermark from the video? Respect the Copyright of the owner! Never ever try to reuse the content without their consent. (As per the US copyright act, section 1202). To learn more about the copyright content and intellectual property, I strongly advise you to refer to and . Number 1 Rule! Tiktok: Intellectual Property Policy Tiktok: Terms of Service

How to Remove TikTok Watermark in Seconds

On one side of the board game, we have influencers that practically allow brands and users to control their lives and the pace of their creativity for money. On the other side, brands and companies that are capable of everything to ensure that their products and services reach the right consumers and flourish their euphoric desire to buy a new thing. Ok but… Marketing and advertising business hasn’t worked that way since, let’s see, always? I was surprised to read the latest issue of Fortune magazine (October/November 2021) and see that the cover story was just titled “Welcome to the TikTok Economy”, by Jeffrey M. O’Brien. Let’s be honest, it makes sense when we look at the recent report by Neo Ranch and Influencer Marketing Hub which shows that the creator economy is a $104 billion market. In 2019, Rebecca Fannin was talking about the strategy behind TikTok’s global rise, considering that few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than 1 billion downloads in 150 markets worldwide and 75 languages. On the app, homemade videos showcase everything from comedy to lip syncs to dog grooming tips that users create and share on their phones. The Fortune’s article discuss with the executive Blake Chandlee, who believes the underlying business model of Facebook and its ilk — harnessing vast amounts of user data to deliver personalized ads — is falling out of favor, driven in part by the movement to allow consumers to control their data and manifested in, for instance, Apple’s security settings and the EU’s GDPR policies. By contrast, Chandlee calls TikTok a “content graph” company whose primary goal is not to connect, but rather to entertain. The TikTok algorithm’s proficiency makes Facebook and Instagram seem like social media 1.0 in comparison. TikTok’s “For You” feed tends to be more explosive. It’s an auto-discovery engine, serving up a dopamine hit with every swipe. So TikTok is an awesome place for marketers if they’re brave enough to hand over their brand and let the audience run with it. A lot of brands are afraid to do that. Top creators can earn tens of thousands of dollars for a single sponsored post. For brands, it’s even more lucrative. “ ” says Seth Kean, CEO of ROI Influencer, a New York City company that measures engagement and sell-through across social media platforms, according to Fortune’s article. For every million dollars that brands spend on influencer marketing on TikTok, they’re seeing $7.2 million in sales over the first 90 days, But Rebecca Jennings, in another article for Vox, remember that this new way of making dollars changes everything. Basically, what’s happening is that tech people are finally realizing that no one is going to use a new app unless there is a possibility of getting rich and/or famous off of it (an exaggeration, but also not), and so a slate of platforms are emerging to leverage that demand. As Li Jin argued in the Harvard Business Review in December 2020, the gap between creators making a living off of their content and those barely making anything is widening. At this point, pretty much all the wealth is sprinkled among the very top tier of influencers. “The Charlis and Addisons will always emerge and exist, but it’s vital for creator platforms to provide paths for upward mobility and democratize opportunities to succeed,” Jin writes. According to the article, there’s a lot more money in the Creator Economy than just the money going into it: “Last year, TikTok launched a Creator Fund to pay its users directly for popular content. Snapchat launched a similar program called Spotlight, which offers creators millions of dollars of compensation a month. This past week, Facebook, which owns Instagram, announced that it would pay out more than a billion dollars to users across its platforms by 2022.” I’m curious to know when TikTok’s plateau moment and the creation of short videos will happen, as well as the microblog also reached its moment. But it doesn’t look like we’re close to this in the near future. What do you think? Originally published here.

The Arrival of The TikTok Economy 

In 2022 all of the internet is talking about TikTok. Whether it's about the platform's new features, how much revenue it produces, or its high engagement rates, TikTok is on every marketer's mind and lips these days. Gen Z and Millenials' social network - TikTok - raises so many challenges for brands and creators alike as it requires a level of creativity and authenticity matched by no other social media platform. Having the fastest growth known so far, this video-exclusive social media network quickly became the top-leading one in terms of engagement. TikTok’s average engagement rate in 2022: 5.96% As has revealed, at the moment, TikTok's engagement rate is located at an average of 5.96%. Socialinsider's 2022 social media industry benchmarks study TikTok's engagement values are far superior compared to the engagement rates of the other social channels, which are facing significant fall downs. The overall drops in engagement - especially in Instagram's and Facebook's case may have the two most impactful causes. With more and more people turning their eyes towards TikTok, either it's just for testing and exploring the platform, there's less attention that can be offered to the other two. Also, even though data has proven video content is the most engaging one across all social platforms, Instagram is still seen and used as an image-first channel. Not to mention Facebook, which is primarily used for driving traffic to the brands' websites. TikTok engagement benchmarks TikTok's engagement is still highly fluctuating in 2022 - as the number of brands joining the network is slowly but surely increasing. Therefore, as a result, different industries are more or less successful in getting the attention they desire. Truth be told, some industries are simply luckier to have broader audiences than others. This, in the end, makes it natural for some businesses - thanks to their line of operation - to have an easier time communicating with their audiences and keeping them more engaged and responsive. In 2022, the FMCG sector is the most engaging one on TikTok, having an average engagement rate of 15.82%, doubling its values compared to last year. Still, this is not the only industry that seemed to have found its voice and audience on TikTok, succeeding in doubling its engagement over 2021. The Beverages, Automotive, Travel, and Home-Living industries as well are some of the ones that seemed to have improved their TikTok marketing strategy, being rewarded with double engagement values. Although their average TikTok engagement rates are still pretty behind the FMCG's sector value, who knows what the future may bring. Right? To prove TikTok's great marketing potential and how much weight it can have in increasing brand awareness, or even sales, it's worth mentioning that in 2022, TikTok's average engagement rate has grown by 14.26%.

TikTok's Engagement Rate is an Average of 5.96% in 2022

Photo by on Михаил Секацкий Unsplash TikTok became popular during the global pandemic and has not stopped growing ever since: In September 2021, it surpassed the mark of 1 billion active users in a month. The increasing popularity of this application haunted other developers, and therefore many so-called clone apps appeared on the mobile market. In the spirit of experimentation, the team tried to find out if there are any chances for them to steal at least part of the TikTok audience. Apptica Three Categories of TikTok Clones Total Copycats Apps like and (the last one is a TikTok alternative for Android users) bear an uncanny resemblance to TikTok. Clash, Byte, Dubsmash Likee Some total doppelgangers may replace the app in a specific country. For example, Indian , Chinese and Russian were purposely created to become a TikTok alternative. Chingari Kuaishou Yappy Apps That Created Something Unique Instead of creating completely different video apps, TikTok clones are trying to bribe users. For example, users of some applications can earn rewards for getting likes, shares and comments. app allows users to receive rewards that can be converted into real spendable money even by watching or commenting on videos that other creators made. Cheez Also users can participate in its unique online battles like DanceOff, which became the first mobile dancing game. and applications also give users an opportunity to earn rewards, but the last app also has Instagram-like stories that last for up to 48 hours. Vigo Video Kwai app that also looks like TikTok from first sight has more emphasis on creating more high-quality content rather than gaining more followers. Firework Meaning that even if you don’t have a large audience, a great video can really make you blow up this application. Firework also offers weekly challenges with cash prizes. Also this summer a kids-friendly TikTok look-alike called was launched. This so-called Social Media for Kids is a short-form video platform that has a mission to develop healthy social media habits for children. Zigazoo It allows them to scroll the feed or participate in various challenges or activities created by different organizations that work with kids – for example, the zoos, museums and TV studios – or by professionals like teachers and musicians. TikTok Lookalikes That Have Been Banned From Stores Certain applications that almost completely copied TikTok were removed from stores. For example, an app called that was funded by Kuaishou (which is a rival of , a version of TikTok for Chinese users), was banned shortly after its release. Zynn Doyin Besides being an identical TikTok twin, Zynn was accused of stealing user content from other apps. Another app that shamelessly copied TikTok – and because of this, had a pretty short life – was Indian . By the end of the spring 2020, this app had more than 5 million downloads and a rating of 4,7 in Google Play. Mitron Despite this, It was taken down from stores in summer of the same year for alleged violation of privacy policies. Why do Such Applications Appear? The simplest reason why lots of TikTok lookalikes have been storming the mobile market for past years is a banal desire to earn – popularity, users and large sums of money. However, some applications come out as TikTok alternatives in countries where the original music app is banned – for instance, India, Uzbekistan – and other places where this social network could be potentially blocked: Pakistan, Indonesia and Bangladesh have tried to impose a ban on TikTok earlier. There were also cases when companies developed TikTok clones to interfere with its growth. For example, Zynn project received support from Chinese company that wanted to prevent an increase in the number of subscribers. Tencent Also, many developers hoped to become TikTok alternatives if this social network was banned. And there have already been such cases: for instance, on 6th August 2020, former US President Donald Trump signed an order which stated the ban of this application in 45 days, unless it is sold by company. In June 2021, New President Joe Biden signed an executive order lifting Trump's ban on TikTok. ByteDance And recent restrictions that TikTok imposed on Russian content creators might also stimulate the outflow of users from this app to its analogs. On March 6, TikTok temporarily banned all new posts and prohibited live-streaming for users based in this country, in light of a new law on ‘fake news’ which was passed by the Russian authorities. Logically, due to this, (Russian TikTok clone) should have been gaining popularity dramatically — but for some reason this did not happen. Yappy According to , the number of downloads has increased since March 6, but decreased two days later: Apptica Can These Apps Beat TikTok in Popularity? Although some of these applications are well-made and provide functions that TikTok doesn’t have and have similar structure, there is no chance they can replace this social network – unless it is completely banned, of course. It is hard to disagree that TikTok, a true content-feeding machine, became a world phenomenon. The format of an infinite feed with tons of easily digestible personalized content created by ordinary users like you is probably the simplest concept that could possibly appear in a developer's mind. However, this simplicity makes it extremely hard to create similar applications that could be at least a little different from TikTok and bring something of their own into the mobile world. Besides this, TikTok has made itself a name that has become firmly established in our heads: we associate short looped videos only with this platform – and we even call them TikToks. This app became a non-beatable leader in shining armor made of uniqueness and worldwide fame, so its lookalikes have to put up with it.

What is the Deal With Applications That Copy TikTok?

:  Donald Trump tried to ban TikTok in the USA. He concocted a plan to have the parent company, Bytedance, bought by a US-controlled business (Oracle). But it was more bluff and bluster than substance. When Joe Biden took over as President, he revoked the former President's administrative order relating to TikTok. But that wasn't the end to it. BackStory Although the headlines are squarely aimed at TikTok, the social media platform owned by a Chinese company, the concerns for US policymakers apply to all foreign-owned apps that collect user data. The rules would expand government oversight of apps that could be exploited “by foreign adversaries to steal or otherwise obtain data,” per The Washington Post. Saloni Sharma, a spokeswoman for the National Security Council, told The Washington Post, “ ”. The Biden administration believes certain countries, including the People’s Republic of China (PRC), seek to leverage digital technologies and Americans’ data in ways that present unacceptable national security risks while advancing authoritarian controls and interests In response, TikTok executives have said US user data is not shared with the Chinese authorities and is stored on servers in Virginia, with backups in Singapore. However, that does not allay the concerns of critics who argue that the servers’ location is irrelevant when China has influence over a company headquartered in Beijing. :  Data sovereignty is a political football. IMHO, despite the rhetoric, this is less about protecting the data of individual users and more about the economic power struggle between the USA and China (with the EU closely behind). TalkingPoint China has already done the same thing that the US is talking about. Last year, Beijing applied huge restrictions on its BigTech industry when it comes to collecting, storing and having access to data. The only difference; China has already done it whilst the US is thinking about it. For the US, the big question is what to do about of the apps borne out of China, not just TikTok. And it's more than just about data. China is already acknowledged to be ahead of the USA when it comes to AI. The Pentagon’s former software chief, Nicolas Chaillan, told the Financial Times last year that the United States “ ” all have no competing fighting chance against China in 15 to 20 years. Just as we saw with the Fed's recent stagnant response on CBDCs, the US administration is again slow to act. It has been 3 years since Trump first expressed concern about TikTok and sovereign data. The former President's failed attempt at palming TikTok off on Oracle has been long forgotten, but the concern still exists. Whether it is genuine or not is a moot point. Meanwhile, China is just getting on with it. Sources: The Washington Post , New York Times Join the mailing list here Further Reading from Rick Huckstep China's BigTech Crackdown ( ) Link Are NFTs a Passing Fad or the Future of Asset Ownership? ( ) Link How to double your writing output with Quillbot AI writing tool ( ) Link Is Spotify a platform or a media company? ( ) Link 10 Tech Tools for Building a Newsletter ( ) Link Also Published Here

TikTok, Other Foreign Apps Could be Subject to New Limits as US Lawmakers Consider New Rules

Earlier this year, a surprisingly good feta pasta dish went viral on TikTok. It wasn’t the first viral recipe on TikTok, and it certainly wasn’t the last. Now TikTok is going to do something that no other company like it has done before: start a restaurant. Well, a virtual restaurant. Just like MrBeast Burger, it will be delivery-only, with an assortment of restaurant kitchens doing the actual cooking. The menu will feature TikTok dishes like feta pasta, pasta chips, smash burgers, and corn ribs, with a menu that rotates every quarter. It’s a marketing thing TikTok Kitchen is more about promoting the platform than starting a restaurant company. And the food will be very different from normal restaurants, featuring the trendiest dishes instead of long-time favorites like burgers and fries. The restaurant will begin serving in 2022 with 300 locations, with over 1,000 locations by the end of the year.  It’s unclear how long this campaign will last; it’ll probably depend on how well it does and how much profit it makes. This may or may not become a permanent restaurant. How does it work? TikTok will be running this as a “virtual restaurant” in partnership with Grubhub and Virtual Dining Concepts. Virtual Dining Concepts uses the concept of “ghost kitchens” or “cloud kitchens.” The ghost kitchens prepare food under different brand names in a single kitchen and distribute it nearby via Grubhub. It’s a sort of “Uber for restaurants,” where restaurants that are struggling financially or want to maximize profits can sign up to start preparing food for other brands, such as MrBeast Burger, in the same kitchen. Any restaurant can fill out a if they want to start serving TikTok food. form Virtual Dining Concepts has partnered with many restaurants and has worked with Guy Fieri, Steve Harvey, Mariah Carey, Tyga, MrBeast, NASCAR, and others. On the one hand, they help small businesses by giving them an alternative income source. On the other hand, they promote monopolies because small restaurants become reliant on a big company to give them business. Small Businesses don’t get all the profits from their sales, because a significant portion goes to Virtual Dining Concepts, TikTok, and Grubhub. Stealing from creators? Is it ethical for TikTok to profit off other people’s work on their platform? TikTok says that they will be giving users credit for their creations and even giving them a cut of the sales. But many questions still remain unanswered. How much will users be paid? How will TikTok determine the original creator of the recipe? For instance, the feta pasta was originally created and promoted by Jenni Häyrinen before being posted to TikTok. And what happens if the original creator doesn’t want their dish being used in TikTok Kitchen? I haven’t read the terms and conditions, but it’s likely that users give TikTok the legal rights to distribute and profit off of their content. While there are some ethical questions, I think this new restaurant is a really great idea. Because they are such a big company, and because this is such an unusual concept, they automatically get publicity - like this article! I think a lot of people will be interested and will check it out, but it will only be successful long-term if it can actually provide value to people. It’s easy to make a virtual restaurant, but it’s harder to make one that feels real; one that people want to keep coming back to. Check out the related and reports, and follow my new , where I’ll post more great stories about tech and programming. TechCrunch Bloomberg Twitter account

What is TikTok Kitchen and How Does it Work?

Jay Wey is the cofounder of Ubiik and the proud influencer behind all these amazing social media channels where he has amassed an incredible following: TikTok: jayandsharon (1.7M followers), Instagram: jayplussharon (620K) Instagram and YouTube: JaySharon (640K). We had the special opportunity to pick his mind about TikTok, social media, comedy, and growing an online audience. This thread by Limarc Ambalina, Jay W, Amy Shah, SuperSaiyanProgramming, August Kim, Zaf, Zaeem Shoaib, Jack Boreham, Mónica Freitas, Sara Pinto, and David Smooke occurred in slogging's official #amas channel, and has been edited for readability. Slogging Limarc Ambalina Dec 10, 2021, 2:25 AM Hey Everyone! Please join me in welcoming our amazing guest Jay W from Jayandsharon, and Ubiik. He  is the cofounder of Ubiik and the proud influencer behind all these amazing social media channels where he has amassed an incredible following: TikTok: (1.7Mn) Instagram: (620K) YouTube: (640K) Please feel free to ask him anything on: https://www.tiktok.com/@jayandsharon https://www.instagram.com/jayplussharon https://www.youtube.com/c/JaySharon TikTok Social Media Growing an online audience Comedy :slogging-slack-blogging: 4 💚 4 🔥 4 Limarc Ambalina Dec 10, 2021, 2:28 AM Hey Jay W thanks so much for joining us on this AMA. I'm a longtime fan of your Tiktok and found your videos by chance before David introduced you for this AMA. My biggest question is where did your Tiktok journey begin? When I creeped your LinkedIn profile you seemed to follow a career path that had nothing to do with comedy. Limarc Ambalina Dec 10, 2021, 2:28 AM Secondly, those social media followings are no joke! Do you run everything yourself or do you have a team of people that help you manage those channels? Jay W Dec 10, 2021, 2:36 AM Limarc Ambalina I was anti social media for 10 years. Didn't use facebook, instagram...nothing. Then that COVID thing happened (still happening), and I went on a road trip with my now wife (Sharon). She proposed that we document our road trip using TikTok. She was able convince me by saying ...and I quote "don't worry no one will see it, we have no followers anyways." I looked at the follower account "0" and agreed to make some stupid videos along the way. Long story short...people saw it. Social media algorithms these days are primed to hook new users onto their app by giving them a random spurt of exposure dopamine. We have been blessed to be able to maintain and prolong that exposure by churning out creative, funny stories (well, at least we think its funny). My wife and I still have demanding, full-time jobs. Social media hasn't really changed anything. :rolling_on_the_floor_laughing: 2 🔥 1 Jay W Dec 10, 2021, 3:11 AM And we run the social media channels ourselves. It's funIdeation/Script/Filming/Editing/Laughing all done in-house 🔥 2 Amy Shah Dec 10, 2021, 2:36 AM Hi and welcome!  Just curious how you protect your comedy material?  Some comedians go to great lengths to ensure that their routines are not stolen or revealed. Jay W Dec 10, 2021, 3:14 AM Since I was in middle school, I kept a book of full of my own jokes and funny observations. I would watch stand-up comedy religiously after school and tape my favorite sets. So I have always had a passion for putting humorous spins on every situation. I have too many ideas in my head (majority of them inappropriate for tiktok). I also write jokes for other BIG youtube channels as a side gig. 🔥 1 SuperSaiyanProgramming Dec 10, 2021, 2:39 AM Welcome Jay W!!! What is your full-time job apart from your influencer career, if your don't mind me asking? And thanks to your success, have you ever thought about quitting the 9-5 like many of us dream of and focusing all on the channels you've grown? Jay W Dec 10, 2021, 3:20 AM SuperSaiyanProgramming great name. I grew up watching dragon ball Z but always found it frustrating how long it took for them "charge up" and fight. They could be charging up for three episodes straights. And, regarding your question, I am a co founder of a company called ubiik. We build private wireless networks for utility companies to connect assets like smart meters (water,gas,electricity). We started in 2016 and have innovated RF technology that connect the most amount of meters with the least amount of infrastructure. I actually really enjoy being part of both communities (start-up/tech and creative content) . It's so refreshing to bounce back and forth between the two. I am going to try and do both for as long as possible. 💯 3 August Kim Dec 10, 2021, 2:46 AM Hey Jay W it's interesting to hear that your story and journey into social media influencer status started by chance. So many people start them on purpose and find it difficult to get traction. What would you say were your main keys to success? August Kim Dec 10, 2021, 2:47 AM "Social media algorithms these days are primed to hook new users onto their app by giving them a random spurt of exposure dopamine." This is a good point too. Have you seen these algorithms change at all throughout your growth and did you ever have to change your content to adhere to the algorithms? Jay W Dec 10, 2021, 3:23 AM Given I wasn't exposed to any social media content for 10 years. I guess my content was considered "unique". Everyone likes unique and original. And I proudly own up to how weird I am. I am a fugging weird person (can I cuss here?..oh well). If you are consistently pumping unique, creative content, the algorithm WILL find you. :slogging-slack-blogging: 1 Jay W Dec 10, 2021, 3:32 AM I think all platforms are really trying to hook new users. So the multiplier of likes to views is HUGE for a new user that is able to put out something that appeals to an audience. But don't discount the impact of the buttons being pressed behind the scenes, manually. At the end of the day, human beings are still at the top of the decision making chain regarding who goes viral. Because I post on snapchat, tiktok, instagram, and youtube, I see a drastic difference in culture and underlying messaging between each of the platforms and what they decide to allow to go viral. 🤔 1 Limarc Ambalina Dec 10, 2021, 2:55 AM I'd say you chose a great wife 🙏 Perhaps she saw your humor was going to waste and wanted to document that too! For all of us that enjoy your content, I thank her. BTW: What was the real biggest amount of food you've ever snuck into a theater? I once stuffed an Arby's meal into my pockets and had a dairy queen milk shake in my inner jacket pocket https://www.tiktok.com/@jayandsharon/video/6988127705220926726 Zaf Dec 10, 2021, 3:20 AM Hey Jay W. I'm a big fan! sometimes in your videos you say you have social anxiety.  Like this one: IS that real or just put on for the script? If it is real, has social media helped alleviate that anxiety and make you more outgoing? https://www.tiktok.com/@jayandsharon/video/7038361992016694575 Jay W Dec 10, 2021, 3:38 AM Zaf I don't actually get social anxiety I am actually a social butterfly. I am one to strike up conversation with strangers. I have a weird attraction to awkward situations. Something about awkward interactions is so funny and enjoyable to me. I confess I sometimes make situations awkward on purpose to just dwell and soak in the awkward soup of life. :rolling_on_the_floor_laughing: 1 Limarc Ambalina Dec 10, 2021, 3:47 AM I couldn't agree more Jay W re: " I have a weird attraction to awkward situations. Something about awkward interactions is so funny and enjoyable to me." :rolling_on_the_floor_laughing: Even while they're happening to me I think "This is going to be a story". I once used a stopwatch at my Anytime fitness but it wouldn't work so I kept pressing all the buttons. Eventually I realized it was an emergency button that called the ambulance and cops. 6 police officers stormed in 2 minutes later. While I was pissing my pants explaining to the police officers in broken Japanese what happened, I was thankful for that experience 😂 2 Limarc Ambalina Dec 10, 2021, 3:48 AM I'm interested to hear Jay. What are your comedic inspirations? What comedians do you most admire, respect, or draw from? Jay W Dec 10, 2021, 5:18 AM The GOAT Dave Chappelle. I also grew up watching Seinfeld and love the humor around blowing up the small things in life in epic proportion 🔥 2 Limarc Ambalina Dec 10, 2021, 5:26 AM Zaeem Shoaib Dec 10, 2021, 5:36 AM Hi Jay W. Curious to know how you balance a full time job and content creation, which in itself can be considered a full time job too? Also want to know if you came across any negativity/hate on social media. Seems to be lot of that going around. And What was the most effective way you found against that? Jay W Dec 10, 2021, 6:03 PM I would say weekdays I am grinding away at my company and on weekend (play time) I find time to brainstorm/record/edit skits with my lovely wife. And there is definitely a lot of negativity on the internet. Lots of mindless insults and extreme racism. But you get to a point where you become numb to it all. Jack Boreham Dec 10, 2021, 9:25 AM Hi Jay, it's so great to have you with us. What made you jump onto TikTok and other platforms for comedy? Have you ever tried standup? Do you think social media can help break new comedians into the comedy world? Or is it just an entirely different experience? Jay W Dec 10, 2021, 6:10 PM Tiktok started because my wife said we should do it for fun (more details in my answer to Limarc Ambalina’s question) . I've always wanted to do stand up and I have opportunities laying in front of me but have yet to pull the trigger. Being on social media expedites the ability for comedians to immediately go on tour with a fan base that can instantly be reached with a post. I have seen plenty of funny social media personalities go on tour and skip the "open mic nights". Mónica Freitas Dec 10, 2021, 12:11 PM Hi Jay W, great to have you here. What advice would you have for a content creator just starting out? What's your favorite type of accounts to follow? "Because I post on snapchat, tiktok, instagram, and youtube, I see a drastic difference in culture and underlying messaging between each of the platforms and what they decide to allow to go viral." What would you say are the biggest differences between the cultures of these platforms? Jay W Dec 10, 2021, 6:13 PM My advice is quality over quantity. And the only thing sustainable is posting content you love and enjoy. Don't post for others. And I watch very little social media. Not that I don't want to, just with my full time job, I just can't get to it. 🔥 1 Jay W Dec 10, 2021, 6:17 PM All platforms are very seriously moderated. I lost count of how many times I have had Tiktok content flagged and removed for reasons I still don't comprehend. Very frustrating. The same exact content on other platforms (youtube, instagram, facebook, snapchat) performs extremely well. 🔥 1 Jay W Dec 10, 2021, 6:19 PM As far as culture - this is how I would rank the age demographic, youngest to oldest. TikTok, Snapchat, Instagram, YouTube, Facebook 🔥 1 Sara Pinto Dec 10, 2021, 3:20 PM Hey Jay W! Since you weren't a big fan of social media, how overwhelming do you find it to be? Have you started to enjoy all of the social media platforms and their perks? Jay W Dec 10, 2021, 6:27 PM I wouldn't say it is overwhelming but it is definitely really enjoyable to share my sense of humor with a like-minded audience. The biggest perk is being able to work with big brands. The crazier thing is that my audience looks forward to watching my ads. Some of my ads are the most-watched creations we have made. Our audience enjoys seeing what crazy stories we can spin out of everyday products (night vision camera, robo vacuums, air fryers, apps, etc) . . After this went viral, we had 3-5 brands reach out to us daily.  And we have been consistently able to churn out funny, high-performing ads that stay organic to our comedy. https://www.tiktok.com/@jayandsharon/video/6905850442706701573?is_copy_url=1&is_from_webapp=v1&lang=en David Smooke Dec 10, 2021, 4:38 PM Hey Jay W you have videos with over 10M views, like this one When a video blows up, what are some of the most outrageous things you get tagged in after? And given that you're growing own own tech startup while pursing comedy, what general advice do you have for funny people to better run their own businesses? https://www.tiktok.com/@jayandsharon/video/6974985227680648454?is_copy_url=1&is_from_webapp=v1 David Smooke Dec 10, 2021, 4:38 PM And much thanks! for taking some time to do a text q and a. Text is the original technology! Jay W Dec 10, 2021, 6:41 PM David Smooke we get tagged in remakes of our viral videos. will remake our exact video (not give us credit) and post it haha. We then get tagged a bunch of times in their comment section by users who know our content. The best is when our videos get remade in different languages. it's all in good fun and is very humbling. And as far as advice to fellow funny entrepreneurs: start-ups are a grind but making fellow colleagues smile every now and then, makes the grind feel...not so much of a grind. Super creative, influencers Limarc Ambalina Dec 12, 2021, 11:57 AM We’ve reached the end of the AMA and I just want to thank you so much Jay W for taking the time to slog with us! It was an honor to chat with a social media celebrity who both appreciates awkward moments and Dragon Ball Z :rolling_on_the_floor_laughing: Thanks to everyone who asked a question. Please be sure to follow Jay and Sharon on: TikTok: (1.7Mn) Instagram: (620K) YouTube: (640K) https://www.tiktok.com/@jayandsharon https://www.instagram.com/jayplussharon https://www.youtube.com/c/JaySharon

How Jay Wey Amassed Millions of Followers on TikTok while Maintaining a Full-Time Job

The science and purpose behind TikTok's algorithms have been revealed in a leaked document shown to the New York Times. BackStory: and is, IMHO, the most addictive of all the social media platforms. If you've never been on TikTok, it serves up an endless stream of very short videos (max length is 3 mins, but the majority are less than 1 min). The algorithms figure out your preferences within a very short period of time because of the intensity of signals they capture in a concentrated period. TikTok now has a billion active users every month When you listen to Spotify or watch Netflix, it takes hours of attention before the platform figures out that you like soul or Succession. But with TikTok, it takes 15 to 20 minutes before the app knows your musical, political and sexual tastes, even your state of mind. WhichMeansThat: The leaked document shown to the NY Times explains that in the pursuit of the company’s “ultimate goal” (growth of daily active users), it has chosen to optimize for two closely related metrics in the stream of videos it serves: “retention” (whether a user comes back to the same type of content) and “time spent.” (how long they look at a particular video relative to videos from other themes) Ultimately, TikTok wants to keep you there as long as possible. Which means that the experience is often described as an addiction. The document says watch time isn’t the only factor TikTok considers. The document offers a rough equation for how videos are scored, in which a prediction driven by machine learning and actual user behaviour are summed up for each of three bits of data: The document also illustrates in detail how the company tweaks its system to identify and suppress “like bait” (videos designed to game the algorithm by explicitly asking people to like them), and how the company thinks through more nuanced questions. likes, comments and playtime. TikTok is not like the other social media platforms. Facebook, Instagram, Twitter et al rely on a user's 'connections' or list of 'friends' to serve up content. TakeAway: TikTok is different because it does not rely on knowing who your friends are when deciding what content to put in front of you. Instead, the TikTok algorithms figure out exactly what makes you tick based on what’s going on inside your head (which can be the secret interests that you don’t share with your besties). The AI is extremely adept at working out what you really want to see and then feeding it to you. But more than that, the algorithms also recognise that a user can soon get bored with seeing the same stuff on a continuous loop. So the algorithms will start to test out related but different content to see if you like that and to keep you interested. A recent Wall Street Journal report demonstrated how TikTok relies heavily on how much time users spend watching each video to steer them toward more videos that will keep them scrolling. It is this process that causes concern because it can sometimes lead young viewers down dangerous rabbit holes, in particular toward content that promotes suicide or self-harm, problems that TikTok says it’s working to stop by aggressively deleting content that violates its terms of service. “We’re the product. Our attention is the product being sold to advertisers." Justin Rosenstein (The Social Dilemma) TikTok's recipe for getting you hooked Based on observational analysis and the details from the leaked documents, here are the top 5 ways in which the TikTok algorithms keep you coming back for more. 1. Highly Personalised Feed All social media platforms have a recommendations or suggestions section where they can nudge you towards content that the algorithms "think" you'll like. On TikTok, this is called the "For You" page. But the reason why TikTok is different is in the way that they personalise the experience for users. Other social media platforms, like Facebook, Instagram, Linkedin and Twitter base their recommendations on your friend or follower lists. The people that you know and follow are used to influence the suggested content. But TikTok doesn't do this. Instead, they personalise a user's For You page with content that is personalised based on the user's tastes. The more a user lingers and watches certain content, the more that TikTok will feed  them with more of the same. TikTok's goal is to get the user locked into a loop of continuous scrolling. 2. Immediate content From the moment the user opens the app, TikTok starts playing a continuous loop of short video clips. There is no login process. The user does not waste time deciding what to look at first or  navigating to a home page. The content is instant and immediate. 3. Videos are shown on an endless loop Most social media platforms let you view a certain post and then scroll further. For example, Netflix offers up a pause before the next episode starts playing automatically. Where TikTok is different is that it uses a smart strategy of looping videos again and again. Interestingly, in the Chinese version of TikTok (called Douyin), the Government have introduced restrictions as part of its Big Tech Crackdown. One of them is the introduction of mandatory breaks every 5 minutes or so. This means that Douyin must pause the continuous content feed to break the "lock-in" of continuous scrolling. 4. Quick and short content Tiktok content has a maximum duration of 3 minutes. However, the majority of video shorts are less than a minute and mostly run between 15 and 30 seconds. It doesn't sound long, but that is the magic for TikTok. Just like Twitter when it introduced the 140 character tweet, TikTok has made a virtue out of brevity. The psychology is really smart; the human brain can easily lose track of time. The thought of (only) watching a handful of 15-second videos will seem like it's no time at all when in reality it is very easy to burn 15-20 minutes watching a continuous stream of distracting material. 5. Redefining the way we consume music TikTok has deals with the largest music publishers in the industry. This allows TikTok to list current and trending music from headline acts for users to create video content with. As a result, users add short clips of trending music to their videos, even if the video has nothing to do with the song. This has proven to be a highly effective way for established artists to promote their music. And also opens the door for unknown artists to establish themselves. The point is that TikTok uses music as a key signal for engagement. Popular tracks are used over and over again and have the same effect as turning the radio up when a favourite song comes on the radio. Related Sources of Insight and Information , by the New York Times How TikTok reads my mind by the Seattle Times I need my girlfriend off TikTokI need my girlfriend off TikTok I need my girlfriend off TikTok, , by Repeller The TikTok algorithm knew my sexuality better than I did , by International Business Times Social Media addiction may increase suicide rates amongst adolescents , by Wiser! Newsletter The Attention Economy This article was first posted on the Wiser! Newsletter.

What Makes TikTok so Addictive?

One app most individuals around the world, especially the millennials would have heard about at least once in their life is TikTok. Some of them might have heard for a good reason and some for a bad one. TikTok was created by Chinese Internet entrepreneur Zhang Yiming who is also the founder of TikTok’s Parent Company ByteDance Ltd. In just the Initial days of TikTok, ByteDance purchased Musical.ly a similar concept and popular app during that time. Musical.ly was then rebranded by integrating its user interface with TikTok. This was the strategy that paid off heavily for TikTok. In just three years of its launch, the app was downloaded 3 Billion times, the fastest ever app to achieve this feat. Now before moving ahead with the process of it is important to understand what is TikTok and how does it work? how to develop an app like TikTok What is TikTok App and How Does TikTok Work? TikTok is a video-focused social network app that lets people create short videos and share them on the platform. TikTok has the most useful content on genres like Pranks, Stunts, Tricks, Jokes, Dance, and entertainment. The maximum time limit for the video on TikTok was 15 seconds and has now been extended to 3 minutes. Content creators can record the video directly from the app's camera feature or can choose to upload the video from its phone's storage. With the use of video editing tools in-built on the platform, one can edit and create beautiful video by adding different elements to it like music, filters, etc. What are the Benefits of TikTok TikTok can be used for multiple purposes ranging from entertainment to education or motivation to distraction. The purpose an individual finds in the app is what matters. So, some positive benefits of the TikTok are: · It provides a platform & framework to create content easily · It that has the combined features of different social network apps like Instagram, Snapchat, YouTube, and Spotify. · It is popular among specific demography of 15–18-year olds · You can make money on TikTok by partnering with brands that would like to target your demographic followers. · Its in-built editing tool lets the creators edit videos easily which would be difficult otherwise. The benefits of the TikTok app are reaped by millions of people worldwide, so let us understand the major contributors to the TikTok user base based on country. TikTok Users by Country TikTok is currently banned in India, so the above data reflects the user base before the ban took place a few months from the date of writing this article. Now coming back to our main question of how to build a video social media app like TikTok. TikTok is what it is because of its features and the whole TikTok app is a combination of small and big features that were developed and integrated with each other. So let us look at the features required to be developed for building an app like TikTok. Features in Video Social Media App like TikTok The first task a user would be asked to perform once they download the app is to create an account with the platform. The account requires basic information of the individual like Name, Email, Phone Number, and interests. Make a TikTok Account This is the most important feature in building an app like TikTok. The main feature that made users adopt TikTok so rapidly is the quick and easy video editing tools in-built in the app. Edit Videos with Editing Tools This feature lets one artist create a duet with the video of another artist. Such features are used in music videos with a male and female voice. Create a Duet on TikTok Most video platforms do not let the creators easily enter the new sound and let them be used by other creators on the platform which TikTok made quite simple. So a user can easily enter their own sound on the platform. Add own Sound Live telecast is one of the trending features among all the social media platforms and TikTok is no different. A creator can choose to go live on the platform and engage with their followers. Go live on TikTok TikTok is one such platform that has let users use the video created on their platform anywhere they like. So the download feature is important if the user wants to share a video directly or wants to save it offline. Download Video offline The most important feature on which all of the social media platforms and their users rely is the feedback mechanism to the content being uploaded. The user should be able to like, comment, share and save content on the platform. Feedback Mechanism (Like, Comment, Share, Save) TikTok allows users to share videos with their followers from third-party sources. The user can choose to edit or let the video stay the same before sharing. Upload Video from Gallery TikTok coins are one of the monetization features for creators on the platform. A TikTok user can buy TikTok Coins and reward the creators if they like the content being shared by them. TikTok coins have the capability to change how creators are paid for their hard work in creating entertaining and engaging content. TikTok Coins Letting users directly share to other platforms be it a messenger app or to the timeline of other social media networks is important as it will promote the content on the app without any external elements. Social Sharing Many times a creator or user has to pronounce their Username for the other person to find them on the platform. TikTok got a new solution to it as users just have to scan the QR code the creator obtained from the app and directly follow the other user or creator. QR Code to find and follow users The geolocation tag feature lets the user find content from a particular location. The content creator while creating content can choose to add a location tag to the content. Geo-location to find content from a particular place Sometimes users like to find a particular type of content, that is where the content search feature is useful. Search Content Most social networks like TikTok, Instagram, Snapchat, etc. didn’t offer 1–1 chat features between the users as they were aimed at different things. With time after realizing the importance of chatting most social networks built this feature and have since seen more user engagement. Chat with other users Push Notifications Push notifications are the reasons some businesses develop an app for their business and in the case of TikTok push notifications are used to notify users about their favorite creator's new video, app update, trends, etc. Real-time Analytics for Creators Real-time analytics feature has been a long-standing demand by many content creators on the platform. Analytics lets the creator analyze the performance of the content based on the type, time, and length of the content. I hope the above-listed major features are enough to develop an app like TikTok. Every app is created with the intent to earn revenue from it, so does TikTok. So after understanding the features required to develop an app like TikTok it is also important to understand how would the app earn revenue from the entire feature being developed and what would be the best technology stack to fulfill all of the above performance requirements. Technology Stack in Video Social Media App like TikTok Technology stack plays an important role in the performance of the app. So for good app performance, it is important to use a robust technology stack in-app like TikTok. How does TikTok Make Money? Based on our experience of building social media apps like TikTok there are majorly 2 main revenue-generating models followed by TikTok. In-App Purchases
The in-app purchases in the case of TikTok involve buying TikTokens, buying paid filters and editing tools, etc. Advertising The major revenue-generating machine for TikTok is its advertisements. Businesses can target users based on the interests, demographics, and other parameters available on most social media platforms. Social Media Apps Developed by WebClues Infotech Being a professional Web & Mobile App Development agency in business since 2014 we have helped clients around the world develop social network apps. Some of our breakthrough work in social media app development can be referred below Vlog Me Vlog Me is a social sharing platform dedicated to the growing popularity of video blogging. Users can enjoy content from their favorite vloggers, explore new, trending, and top-rated vlogs and receive the added incentive of building their own viewer rating. 2. AnyFeed AnyFeed helps users, influencers and business owners automate digital platforms across the platform and helps to reach out to a wider range of audiences. In short, a suitable platform for socializing and reaching out to your audience. 3. Popcircl Popcircl puts you in the epicenter of social experience. Users can share media and links directly from the Internet, unlike Instagram. Conclusion As explained above TikTok is one of the most popular apps among millennials these days and because of the Chinese birthplace of the app, it has become a matter of trust for most countries to let TikTok operate in their country. For example, even though India was the biggest market for TikTok the government, it banned the app because of the Chinese presence. So there is an incredible opportunity in the world that can fill the void of TikTok.

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