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The Green House Project is an American national non-profit organization dedicated to creating alternative living environments to traditional nursing home care facilities. The project creates &quot;caring homes for meaningful lives&quot; for elders where residents have private rooms and baths, can move ...

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Center for Innovation: The Green House Project and Pioneer Network | 1,922 followers on LinkedIn. Revolutionizing care to empower lives. | Two decades since the first Green House homes opened, THE GREEN HOUSE® Project (GHP) has come to be recognized as the leader in creating high-quality, ...

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The Studio is a garden based creative home work space for an Architectural Practice. Situated in South East of London the building was driven by the directors need to balance a young family with an increasing workload.

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The Green House Project, small-scale, self-contained, self-sufficient nursing home and assisted living settings that put elders at the center.

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A newer model for long-term care, the Green House Project moves away from a one-size-fits-all philosophy and emphasizes autonomy, dignity and well-being.

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Locate a Green House Home. Since Elders moved into the first Green House homes in 2003, dozens of organizations have made the commitment to create their own Green House homes.

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, a professor at Benedictine College, Atchison, KS, earned his Ph.D. in mechanical engineering in 2016. He has also designed numerous tech devices. On September 29th, he and two of his guest-colleagues were speakers at the “Artificial Intelligence and the Human Person” lecture held on the Benedictine campus. It was part of a series of lectures which comprised the annual meeting of the . Dr. Charles Sprouse Fellowship of Catholic Scholars As the speaker who delivered the first talk, Sprouse discussed artificial intelligence in relation to its current and futuristic implications in the industry of transportation and what it would mean for passengers and pedestrians. _Welcome to the very first episode of the wHat iF Studios Podcast, an episodic audio program exploring the past…_www.podomatic.com Episode #1: The Fellowship of Catholc Scholars Convention - "Artificial Intel... Sprouse had decided he would lecture on the uses of AI in this particular field due to its current inundation of AI-minded developers. He informed his peers and the other listeners that at an AI conference earlier in the year the nonprofit “recognized 580 new startup companies in the area of smart transportation.” Thus, it is a relevant topic accumulating a growing interest among fulfillment organizations and potential users alike. Ecomotion “This is a huge field,” said Sprouse, who proceeded to go over a few of the nuts and bolts of the use of AI in our vehicles. With vehicles in the 21st century being “on demand,” for functions such commuting back and forth to work, an autonomous car could serve several helpful purposes. Sprouse poses that if a self-driving, AI-oriented car were able to hold multiple people and offer the same usability as an Uber vehicle, an individual who just needs a car for work commute could end up “sharing that car with about 20 people.” A number of people would own parts of a single car, so to speak. Thus, each of the joint owners would not have to pay as much for their segment of the vehicle as they would for an entire car of their own. Dr. Sprouse said this implication would likely result in “fewer cars” overall and that it would be economically beneficial to the car owners. So this function of AI in transportation would not only keep people’s transportation bills lower, but it could also have the potential to do less damage to the climate than our present transport situation. Currently, there is a bit of (what the scientific community believes to be) a global climate crisis due primarily to mankind’s greenhouse gas emissions. The average car generates about annually. six tons of carbon dioxide Using an AI system in a vehicle would save time. With its own artificial intelligence, the car would take the quickest route and would not spend as much time as you and I do in searching for an open spot in the parking lot. So it would be able to deliver more people to their destinations in a more timely fashion than any human taxi service. If Sprouse’s proposed Uber-like utility of vehicles is employed in the future, it could lower the threatening amounts of carbon dioxide being produced. And this, inevitably, would start to decrease the risk of extreme climate change.

Dr. Charles Sprouse Talks AI in Transportation: How AI Could Help Safeguard the Climate

Let's learn about via these 62 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Tech Startups /Learn Repo 1. Unicorn Startup Companies Founded During a Recession The global recession is a turbulence time for all businesses. We have used to be afraid of scenarios that may play out during and after the financial downturn. Different sources define this period as "a significant decline in economic activity, lasting more than a few months, normally visible in the real gross domestic product (GDP), real income, employment, industrial production, and wholesale-retail sales." 2. Clubhouse: The Bomani Effect Clubhouse is an invitation-only, audio chat app, valued in Dec 2020 at $100 million. It is now valued at 1 billion USD since Jan 2021. 3. What Makes A Venture Studio So Successful at Building Startups? As an increasing number of venture studios break into the entrepreneurial scene, it’s time to analyze what makes this model so competitive. 4. A Genius, a Deceiver, or a Naive Dreamer? Deep Tech Explained In 1943, the American aircraft engineer Clarence "Kelly" Johnson received a call from the Pentagon: the US Air Force needed a fighter jet. Johnson ran Advanced Development Projects (ADP), a closed division of the Lockheed Corporation aircraft manufacturing company. It was located in a separate room, and only employees directly involved in the development of ADP could go in there. 5. D2C 101: Why the Future of Retail is Vertical Commerce and D2C Brands For as long as humanity has existed, so has commerce in the form of sharing, bartering and selling resources. Even before currency in its most rudimentary form has come into existence in Mesopotamia in 3000BC, economies were created through bartering where people would exchange goods/services based on perceived value (Person A would want to sell Item A to Person B who finds Item A valuable in return for Item B which holds more value to Person A than it does to Person B). 6. How to Launch a Successful Startup and Keep it Blooming: 25 Great Tips Learn to think critically about your ideas 7. Low-code for Hackers In recent years Low-code/No-code has become a hot topic. According to that approach an IT-system is developed visually. Conventional wisdom says that building an MVP on low-code is OK, but if something sophisticated and scalable is needed, you have to code it traditionally. These visual tools seem to be very limited. Let me reveal the other side of low-code world, which has no such limits. 8. An insight into Asia's Tech Startup Scene With the boom in technology, tech startups are booming all over the world, especially in the Asian region. In recent years, it has been noticed that startups are growing the track record of success stories in the business world. 9. Why Working in a Startup Is More Rewarding Than a Career in Big-Tech Five reasons of why working in a startup might be more rewarding than position in a big-name company for specialists, who are focused on career achievements. 10. Start with a Prototype, Follow with an MVP and Then Get to the Final Product Your Guide to the Main Stages of Tech Startup Development 11. The Pitch Deck That Makes Investors Say Yes In these uncertain times of Covid-19 and lockdown, it’ll come as no surprise to say that investments, as with everything else, have taken a bit of a hit. In France alone, investment was down 30% in April compared to April 2019. But, not to despair! Despite the current climate, investors are indeed still active. 12. #FoundersConnect: Njoku Emmanuel, the 19-year-old CEO & Co-founder of Lazerpay Interview with Lazerpay co-founder & CEO, Njoku Emmanuel. 13. So You're Planning To Pitch Your Startup W/O a Growth Strategy This Year? A month ago, I had the privilege to chat with a third-time founder with two successful exits under his belt. 14. Valuing Cryptocurrencies: When to Go by Exchange Listing Count and When Not To At the moment, there are more than 1500 cryptocurrencies existing today, with a combined market capitalization of over $18 billion. As the crypto industry progresses at a high pace, investors are constantly willing to trade in this never-sleeping market. In order to be able to participate in cryptocurrency trading, users turn to the so-called exchanges. 15. Why Startups Are Better To Work For Last fall as I started my last year at UCLA, I aggressively applied and interviewed for programming jobs. The decision agonized me for weeks and I devoured career guides and advice. And in the end, I chose a small 50 person startup over exciting companies like Facebook, Stripe, and Cruise. I basically chose less money for more work mostly because it was a startup. 16. Should You Build Your Startup in Public? You have had a great idea, spent some time validating your business idea and are now facing the next questions: How should I approach my building? One of the most used buzzwords in the indie hacker space is “building in public“. It comes in different styles and with different methods. Of course, success in building a side-project publicly also varies. I aim to provide a starting point in this article with a look at methods, platforms, and tools. This blog-post links into the series on introduction in the indie hacker space. 17. Using CI/CD Pipelines to Increase the Speed and Quality of Software Development Continuous Integration & Continuous Delivery in the development process. How the CI/CD pipeline helps create products and implement new features better and fast 18. Startup Interview with Changsu Lee, Allganize's Founder and CEO This interview with Changsu Lee, founder and CEO of Allganize, Inc. goes into details the main reasons why he started his AI NLU company back in 2017. 19. Ayo Akindele, Founder and CEO of Kyshi Interview with Ayo Akindele, of Kyshi, a payment startup for transnational money transactions. 20. Startup Interview with Vivek Khatri, Director & Founder, at Emizen Tech Vivek Khatri, Director and Founder of a Startup of the year nominee Emizen Tech, shares their origin story, why they focus on retention and exciting technology. 21. #FoundersConnect: Koromone Koroye, Managing Editor of TechCabal Conversation with Koromone Koroye, Managing Editor of TechCabal on her interesting life experiences, thoughts of religion, work culture and more! 22. 3 Ways in Which Launching a Startup Is Easier in the Post-COVID Era The post-COVID world is full of global opportunities for early-stage companies to develop and grow. Learn how to build a startup with online tools. 23. #FoundersConnect: Eyitayo Ogunmola, Founder of Utiva, an African Ed-tech Startup I speak with Eyitayo Ogunmola, the CEO of Utiva, an education service for Africans and people of colour entering the tech industry. 24. 5 Productivity Hacks to Get More Done as the Founder of a Startup As a founder of a startup, chances are that you have one thing constantly going on in your mind: getting more work done. 25. How Do You Measure Success? Downloads, Traction, and Revenue MyValet updates car parking and car services to the 21st century. No more paper, no more stamps, no more cash. 26. How to Evaluate New Ideas For Value? It is easy to know the value of a product or service which is used often and is accepted as something worthy to pay for. Everyone agrees gold coins are valuable even if they don’t know the current gold rate in their currency. 27. As the Hype Ends, Brazil's Tech Startup Investment Landscape is Changing for the Better Brazil's become a startup paradise, but the current funding low is leaving its mark. What's in store for the Brazilian startup ecosystem at the end of 2022 28. 5 Challenges Your Cannabis Tech Startup Needs to Solve: 2020 Edition With recreational and medical marijuana legalisation efforts comes great business opportunity, and unsolved problems. As of today, recreational and medical marijuana legalisation efforts have succeeded in multiple jurisdictions across the world, and counting. On the list is Luxembourg to become the first European country to  join the ranks of Canada and U.S. in relaxing weed laws. 29. #FoundersConnect: Bunmi Akinyemiju, Partner at GreenHouse Capital, Former CEO Venture Garden Group I speak with Bunmi Akinyemiju, one of the biggest investors in the African startup space, and Founding Partner at GreenHouse Capital. 30. The 3-Step Process to Hiring a Software Engineer For Your Startup The standard coding interview gauges coding prowess the same way an IQ test gauges intelligence. Basically, barely at all. 31. The Series A Startup Guide to Outstaffing Software Developers This is a quick guide on how to select remote development teams for startups at the Series A stage that may need to add remote engineers to their teams. 32. #FoundersConnect: Ameyaw Debrah, the Founder of Ameyawdebrah.com | Ghanaian Celebrity Blogger Peace has a conversation with Ameyaw Debrah, Ghanaian celebrity blogger and founder of Ameyawdebrah.com, a lifestyle news blog about media, his life, and more. 33. Growing a Startup is all About Decision Making I love reading the insights of successful entrepreneurs contemplating on their decision-making evolution and try to draw insights from my own experience as a startup owner. The more I’m into it, the more I realize that growing a startup is all about decision making. 34. #FoundersConnect: Tosin Faniro-Dada, MD /CEO of Endeavor (Nigeria) Peace has a conversation with Tosin Faniro-Dada, the MD & CEO of Endeavor in Nigeria, about her career and her passion for helping entrepreneurs. 35. #FoundersConnect: Ben Lyon, CEO and CoFounder of Stax, an Offline Payment App for Africans Conversation with Ben Lyon of Hover Developer Services, the parent company of Stax, a simple way to carry out payment services without internet or USSD codes. 36. Meet Clockwise Software Meet Clockwise Software - a Ukrainian JavaScript development company with a head office in Dnipro. 37. [ANN] Pitch.Tech - A Dottech Domains & Startup Grind Competition For Ideapreneurs Win $10,000 in equity-free funding and over $100,000 in startup benefits. 38. Kristina Cahojova, CEO at Kegg.Tech: #MyStartInTech Story In this interview, Kristina Cahojova, CEO of Kegg.Tech talks about how she got her start in the tech world. 39. All the Tech You Need to Start an Online Business New business owners must ensure they have a good foundation of the necessary technologies to run their businesses. 40. What is the Difference Between MVP and POC? In this article, we will look at definitions for MVPs and POCs and the circumstances in which to use them. 41. Tadeas Adamjak from UXtweak Talks About How to "Make Your Websites Better" UXtweak is user experience (UX) research platform providing tools for usability testing, IA research and behavior analysis. Read its origin story and more! 42. Thrilled to be Recognized as a Trending Startup in Jaipur, India Emizentech is recognized as one of the trending startups in Jaipur India in 2022 by Hackernoon. 43. Should I Work At A Startup Or An Established Company? A Company vs A Startup. What’s best? In this article, I review my experience working at both startups and companies to help you determine your best route. 44. #FoundersConnect: Godwin Tom, Serial Entrepreneur, Music Business Mogul & CEO of iMANAGE AFRICA Conversation with Godwin Tom, an expert in music management and CEO of iMANAGE Africa on his journey, his work, and the future. 45. How to Launch a Tech Startup and Raise Financing in the U.S. Starting a tech business in the U.S. can be a challenge and a privilege. While the market is large, the competition is intense and consumer standards are high. 46. Exploring Taiwanese Start Up Culture Following our hiring survey for Taiwan startups, this story discusses how local companies find talent, and the importance of employer branding for scalability. 47. What Are The Most Common Mistakes New Startups Make? Newbie startups fly HIGH and then fall hard! Here’s why. 48. Right Entrepreneur, Right Problem: The First Steps in Startup Building “Focus on getting your MVP’s value proposition incredibly clear. If your grandma doesn’t understand it’s probably not clear.” [49. When We Can Pitch Startups at Events Again, Take These Lessons With You](https://hackernoon.com/when-we-can-pitch-startups-at-events-again-take-these-lessons-with-you-in2jc3yio) Here I am, a twenty-year-old astrophysics student designing satellites to place in orbit around Mars and a self-starter entrepreneur longing to show my baby — nect MODEM — to the earth. I've had a few bumps on the road. Thankfully, I learned a few valuable lessons, and the experience of attending five conferences with my startup as my product made me reflect on a lot I'd like to share with other aspiring startup owners. 50. Taking on “12 Startups in 12 Months” Challenge in 2022 I am doing the 12 Startups in 12 Months challenge starting from January 2022. That means I need to build and launch one startup every single month of 2022! 51. How Tech Companies are Helping in Times of Covid-19 Crisis Since the pandemic COVID-19 is shaking all over the world, several people are dying and facing issues to earn for their livelihood. Well, big tech companies have responded with unusual alacrity and they are helping people during this crisis. 52. How to Negotiate a Letter of Intent (LOI) That Provides a Smooth Acquisition Process The buyer needs to see that there are no hidden surprises waiting for them. 53. Console #16: Fake Like Factories and Surviving the Surveillance Apocalypse 01/05/2020 54. Startups Are Thriving in LA: It's An Entrepreneurial Hot Spot In this article, there are some great insights about the Los Angeles business hub that places it in the lead in the post-pandemic era! 55. Useful Tools To Improve Your Business Performance To improve business performance, a business spends a lot of time, effort, and money unaware of the tools that can help him/her to boost business performance. 56. Product Marketer vs. Growth Marketer vs. Content Marketer: How to Choose Your First Marketing Hire Product, growth, and content marketers all have unique roles to play in your tech startup, but which should you prioritize? This article answers that question. 57. 9 Things I‘ve Learned About Running a Startup Almost 2 years ago, we launched Meddy out of a class project at college. We faced our fair share of challenges from lawsuits to team conflicts to engineering issues etc. 58. 7 Startups Founded During the Pandemic These 7 Startup Founders used the challenges presented by the Covid-19 pandemic to propel them forward. From asynchronous communication apps to a self-sanitizin 59. AI Startup Financing: 6 Best Seed Funding Options in 2022 So you have a new cutting-edge AI product/service idea. 60. The Ideal Tech Co-Founder for Your Startup: Expert Tips to Avoid Odds of Failure in 2021 Choosing a technical co-founder is one of the most important decisions you’ll make as an entrepreneur. 61. Descriptive Analysis: Why Did These 500 Trending Startups Shut Down? Discovering meaningful patterns in business failures. 62. Startup Journey: From Aviation To Fintech The ninth interview in the Startup Journey series: Building an airline out of necessity & an innovative fintech product out of passion Thank you for checking out the 62 most read stories about Tech Startups on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

62 Stories To Learn About Tech Startups

Current infrastructure is desperate for innovation. Our energy system has not changed dramatically for over 100 years. Since the first power station was built in 1882, energy has been a one-way street. Power stations push energy through their vast distribution networks to us, the consumers. Then energy retailers bill us for it. Whilst this centralised system has kept the lights on, our rapidly evolving societies are moving faster than ever. It’s time our energy system caught up — can blockchain be the technological stepping stone to solve the big problems our energy system faces? Problems With Our Current Infrastructure 1. Energy inefficiencies Energy goes on quite a journey to get to us. To put it simply, it travels from a power station through complicated distribution networks and finally arrives at our home. It is an essential part of our everyday lives. have shown just how many problems there are along this journey, estimating that 8 to 15% of electricity that is generated at a power station is lost before it reaches us. That’s a lot of money which gets passed on to our energy bills, and a lot of CO2 that is emitted unnecessarily into our atmosphere. Studies To make matters worse for our grid, areas where large numbers of people are using solar panels to power their homes place huge strains on our current infrastructure. If too much excess energy is pumped into it, a situation known as ‘over voltage’ may occur. This can damage equipment, lead to reliability issues, or even cause safety concerns. Worst of all, this slows the adoption of renewable energy systems and leads to our next problem. Photo by Matthew Henry 2. Energy and our environment The global energy sector is responsible for we emit into the atmosphere. With another summer of broken heat records across the planet, the energy sector must adapt fast to curb their emissions. two thirds of all the greenhouse gases These changes in our environment are much more than just hotter summers. Our natural systems that provide us food, clean water and clean air are under threat. These systems running smoothly are vital for our survival. It has never been more important for our energy system to evolve in response to these environmental challenges that we face. 3. Energy inequality Energy retailers’ profits continue to rise in parallel with fuel poverty. Take one of the biggest energy retailers in the UK, British Gas. They achieved their . Yet one in ten families in the UK live in fuel poverty. highest profit margin ever in 2017 These retailers do not even own any of the grid infrastructure. Frustratingly, they just compete for the right to send you a bill and monitor your meter usage. They are the quintessential “middle-man”, marking up the price of energy by as much as 100% to cover their costs of running their company. And make plenty of profit while they’re at it. Our current system is unfair and inefficient. This costs us, the consumers, and our environment dearly. These difficulties have provided us with a spark of technological innovation — blockchain. Energy Innovations and Blockchain This exciting technology hopes to move our energy system away from its centralised one-way street structure. It wants to shift our reliance from power stations and energy retailers to something every energy consumer can get behind. 1. Wholesale electricity distribution Technology is cutting out the middleman — energy retailers. A blockchain startup, , has selected Texas as the first place to roll out their technology. Consumers can now trade and buy directly from the grid, making traditional energy retailers unnecessary. These savings are passed on to us with energy bills reducing by as much as 38%. Grid+ But buying electricity from the grid when you need it, isn’t this a massive inconvenience to our daily lives? Not if you have an internet-enabled hardware device that automatically buys it when you need it. The device Grid+ call the ‘Smart Energy Agent’ becomes even more impressive in homes with battery storage. It buys electricity when it’s cheapest at low demand, stores it in your battery, and then sells it back to the grid when energy is expensive at high demand. Blockchain technology is now the new middleman, rather than traditional energy retailers hungry for increasing profits. 2. Peer to Peer (P2P) Energy With the boom in solar panels, people are not just energy consumers anymore — they are also producers. Being both an energy consumer and producer, you are known as a prosumer. If your community has multiple prosumers, P2P energy is about to change everything. Let’s take Jane. She has a 3 bedroom home and solar panels on her roof. She is a prosumer. Normally, when Jane has any leftover energy from her solar panels, it is sold back to the grid. Due to inefficiencies and middlemen in this process, Jane isn’t making much money. With P2P energy, Jane can now sell this leftover energy to her neighbour using the blockchain. Because the blockchain acts as the middleman in this transaction, Jane makes more money than she would selling it back to the grid. What’s even better, it’s cheaper for the neighbour to buy energy from Jane rather than their energy retailer. Jane’s neighbour can support renewable energy even if they don’t have the solar panels to produce it. This is greener and a much more efficient use of electricity as less energy is lost along the journey from power station to home. Companies like in Australia, and in Brooklyn, NY are connecting communities in this way — creating micro-grids. Along with savings for both consumers and prosumers, they are also safer. Microgrids can be used as an emergency backup in situations when there are issues with the main grid. Natural disasters like floods, earthquakes and hurricanes can cause service disruptions by affecting centralised grid infrastructure. In such an event, microgrids can sustain the community until the main grid is back online — a life saver in areas prone to natural disaster. Power Ledger LO3 Right now, these microgrids act as a layer on top of our current grid. But P2P blockchain companies expect this later to evolve into larger, more distributed, interconnected microgrids. This means even cheaper rates for the consumer and better profits for the prosumer. Photo by Samuel Zeller How Does All This Work? Firstly, it’s not essential that everyone using this technology understands it. After all, how many people using the Internet or contactless payments could explain how these complex systems work behind the scenes to improve our lives? In a nutshell though, a blockchain is a shared, encrypted ledger that is maintained by a network of computers. These computers verify transactions and data with cryptocurrencies, like Bitcoin and Ethereum, between individual users. Each user can access the ledger, and there is no single authority. So what does this all mean? The whole point of using a blockchain is to let people who don’t trust each other share valuable data safely. The middleman that normally provides this service is removed. Their profits our taken out of the equation and people using a blockchain safe money. Plus, blockchains are extremely difficult for attackers to manipulate as they use sophisticated math and innovative software rules. So how does this apply to the innovations mentioned? With wholesale electricity distribution, the blockchain is used so energy consumers can buy and sell energy directly to the grid in real time (with technology like the “Smart Energy Agent” from Grid+ streamlining the entire process). With P2P energy, the blockchain is used so communities can be connected in interlinked microgrids and buy or sell the local renewable power between them using this network. Where Is Our Energy System Heading? Blockchain technology has provided wholesale electricity distribution and P2P energy — two exciting innovations with full intention to completely change our current energy system. With the future in sight, consumers will have cheaper, greener choices as to where they get their energy from. Prosumers will have the opportunity to generate an even greater income from their solar panels. Everyone in a community with a microgrid has a backup, in case disaster strikes their main grid. The road ahead is exciting but there will be many challenges. Government regulation will have to adapt fast to these new technologies and there needs to be political will as well as people power. Progress is more than likely to be hindered by the powerful lobbying interests of traditional energy retailers. But successful small-scale trials are encouraging, and blockchain technology is developing all the time. More creative innovation is needed to overcome these hurdles as technologies scale up to meet the energy demands of not just small communities but entire cities. But it’s out there, and it’s gathering momentum. Just think — Amazon started out by selling a few books… With well over $1 billion invested in blockchain businesses this year alone and almost half of the world’s top universities offering blockchain courses, there is no doubt the technology is here to stay. We are currently witnessing a dramatic shift in the way we generate, distribute, and consume energy… More reading from this author: We Have A Water Crisis. Can Blockchain Technology Save Us? Climate Change, Blockchain And The Paris Agreement: A New Hope Time to start a conversation I want to hear your thoughts. Let me know what you think about blockchain technology innovating our energy infrastructure below.

Blockchain And Energy: Everything You Need To Know.

Bunmi Akinyemiju is a serial entrepreneur, investor, and CEO of Venture Garden Group (VGG), a high-growth technology investment holding company that has incubated and invested in fintech companies that provide innovative solutions in multiple sectors of the African economy. He is also a Founding Partner at GreenHouse Capital (GHC) - the venture arm of the Venture Garden Group which has invested in over 20 innovative fintech companies across Africa like Helium Health, Flutterwave, Migo, Appzone and more. Bunmi is passionate about transforming Africa through technology and has successfully led several impactful change projects through strategic public and private sector partnerships. He studied Computer Science at Michigan State University, USA. In this Founders Connect video, Bunmi shares his background with me, and his experience across decades, innovating, investing and growing businesses in Africa. Watch the video https://www.youtube.com/watch?v=XbvH-8p-ckY Video timestamps - Introduction 0:00 - Bunmi shares his background, favourite memory as a child. 1:58 - Studying Computer engineering and getting into the corporate world (Artemis). 4:44 - Biggest lessons learned in the American Corporate world. 8:56 - Quitting Coding, assuming new roles at Artemis. 10:10 - Challenges faced at Artemis that have helped with new projects. 12:51 - Meeting with Co-Founders. 15:55 - Challenges from starting Venture Garden Group in 2010s. 19:27 - Advice on B2B Businesses. 26:20 - Biggest Milestones for Venture Garden Group. 28:20 - Synergy between Venture Garden and Greenhouse Capital Africa. 30:45 - Key challenges as a VC and it is different from working 22 years as an operator. 31:36 - Companies founded so far. 33:45 - Favourite Sstartup founded so far? The Most Memorable. 34:39 - Anything you will do differently if you could go back? 37:47 - Kind of Founders Bunmi invests in. Qualities he looks for. 41:39 - People Bunmi has learned from. 44:19 - Activities outside work. 48:43 - Questions he wants to be asked, Conclusion. 49:45

#FoundersConnect: Bunmi Akinyemiju, Partner at GreenHouse Capital, Former CEO Venture Garden Group

According to Climate-KIC, even though we're still emitting 17% less CO2 than in 2019, our current greenhouse gas emissions still exceed the normal rate by 80%. And this is one of the most significant drops we've had in recent years. If this situation continues, the economic damage resulting from climate change will equate to sustaining one COVID-like pandemic every ten years. Fortunately, AI can significantly impact climate change by helping different sectors minimize their carbon footprint. Many organizations are already racing to deploy on their journey to becoming more sustainable. artificial intelligence as a service So, can technology save us from climate change? This article will help you discover how to apply AI in climate change reversing practices and make sure your algorithms don't cause excess pollution on their own. What Your Business Gains from Embracing Sustainability A company from any sector can use or other technology to fight climate change and reap the rewards. The benefits range from financial incentives to compliance to gaining a “green” status. Could AI solve global warming? Probably not by itself, but research shows that AI technology by 4% by 2030. artificial intelligence and its subtypes could help cut greenhouse gas emissions Governments support companies in their journey towards sustainability. The EU Innovation Fund pledged to provide for companies that invest €7.5 million in sustainable technology between 2020 and 2030. €10 billion of support The US is also concerned with climate change. One of the first actions of the Biden administration was to rejoin the Paris Agreement. In November 2021, the House of Representatives passed a large aiming to slow global warming. This bill features substantial tax benefits. For instance, it allocates $320 billion in tax incentives for producers and consumers of wind, solar, and nuclear power. Additionally, President and wants America to lead the AI race. spending bill of $2.2 trillion Biden has a strong view of AI Here are some of the main perks of embracing sustainability: Governments offer tax breaks and other financial perks for companies that concentrate efforts towards minimizing their carbon footprints. For example, US state government agencies compensate companies of replacing their diesel vehicles with zero-emission options Financial incentives. 75% of the costs Your business will join other companies worldwide that are known and applauded for their sustainable practices. For example, Dell is one of the green computer manufacturers. It launched a recycling campaign that enables customers to bring back notoriously hard-to-recycle electronics for free “Green” status. People are increasingly aware of climate change and want to associate with companies that stand for the same cause. According to recent studies, are willing to buy sustainable products even if they cost more Popularity among customers who fight against global warming. 64% of Americans Governments are continuously passing new climate-related regulations on the local and federal levels. Even if certain regulations are not enforced yet, your sustainability efforts will give you a head start and help prepare for the change Regulatory compliance. Research shows that a company’s stock can solidify after it implements eco-friendly practices. examined companies in six industries and revealed that the firms that lead in environmental and social policies outperform the general stock value Better stock value. One study How AI Can Help Tackle Climate Change Climate Change AI for Waste Management Waste processing is a challenging task as waste composition and quantity vary depending on seasons and regions. Therefore, fixed rules that human employees follow when gathering and processing waste are often inadequate. Installing climate tech, such as intelligent garbage beans and IoT sensors, can help municipalities adjust the garbage collection routes and frequency of waste gathering. Governments and technology startups are working towards improving the current waste management and recycling systems. One example comes from Austria. The Graz Climate Fund and the Styrian Future Fund financed AI-Waste research project that is expected to deliver actionable recommendations on optimizing waste processing. The project commenced in 2021, and after two years, it expects to . increase waste recycling by 10% To fight climate change, London-based startup Greyparrot, trained machine learning algorithms to recognize different types of waste to make recycling more efficient. The company claims that less than 1% of waste is currently being audited, and it wants to improve this situation. Recycling companies can install Greyparrot’s hardware-agnostic application into their facility to ensure waste is adequately sorted and recycled. The company obtained in 2020. nearly $2.2 million in seed funding AI in Weather Forecasting and Climate Prediction AI can rapidly analyze dynamic data, such as obtained from weather forecasting systems and create a simulation that scientists use for decision-making. This being said, machine learning-based weather forecast enables scientists to identify extreme conditions, such as hurricanes, . with 89% to 99% accuracy Researchers at Montreal Institute for Learning Algorithms (MILA) are making the effects of climate change more visible to ordinary people. MILA’s team built an application that would let users see how their neighborhoods will look in the future given different climate change scenarios. Anyone can visit to apply realistic filters of flooding, fire, etc., and view how their selected locations will look (not all locations worldwide are available). thisclimatedoesnotexist.com Here are a few heartbreaking images: Another example comes from Japan. The Japanese government partnered with Accenture to launch an AI-powered system that will send disaster alerts to citizens’ smartphones. Subscription to this service is voluntary, and citizens can choose to opt-in when they are ready. The question of data privacy has been raised, but Accenture addressed it promptly. Here is what Shojiro Nakamura, Co-lead of Accenture Innovation Center Fukushima , “Most smart city data derives from citizens' activities - energy usage, healthcare, etc. - and the owner of the data is the citizen, even if it is held by companies or clinics. So it is critical that citizens have control over the degree to which their data is accessible.” said in this regard AI in Environmental Monitoring Another application of AI in climate stems from using drones to monitor the environment. Drones provide the easiest way to gather data on remote regions. Machine learning algorithms can analyze climate data from drone images, enabling scientists to monitor vegetations over large land areas for a prolonged period to understand how climate change impacts these locations. AI can also analyze satellite images and predict changes. For example, , an AI startup based in California, deploys convolutional neural networks to process radar data and identify virgin forests being destroyed and replaced with buildings and roads. This initiative is a part of the Global Forest Watch’s real-time forest monitoring efforts. Orbital Insight In another instance, a Canadian startup monitors thawing permafrost across the Canadian Arctic by processing satellite images. Permafrost is mainly found in Arctic regions. It contains ice and some organic material. It encapsulates around , which is released into the atmosphere as permafrost melts. With this AI-powered technology, the startup can deliver timely insights regarding permafrost’s state. 3vGeomaticsn 1,500 billion tons of carbon AI in Emission Measurement AI-powered climate change solutions enable companies to measure their carbon footprint by setting a dependable emission baseline and monitoring progress. An AI startup from Finland, Aeromon, in real-time. It can quantify emissions and visualize various gases and other matter. tracks industrial emissions AI-based climate technology can also accurately measure power plant emissions. Google offered a to use its satellite-based technology to hold power plants accountable for their environmental impact. As a part of this grant, Carbon Tracker was expected to study emissions of around and make the results public if needed. $1.7 million grant to Carbon Tracker 4,000 power plants Climate Change AI in Ocean Protection Oceans regulate our climate and generate half of the oxygen we breathe. But with global warming, they can turn into a threat. Think of storms and rising sea levels, which can displace if the ice continues to melt at the same rates. Climate change technologies can help us understand what’s happening with the oceans and prevent deterioration. Here is how Ronan Fablet, professor at IMT Atlantique, France, one of the winners of AI for Earth EU Ocean award, : up to 187 million people by 2100 puts this “Data can help tell us about the health of our oceans, including temperature and rising sea levels. But we need technology’s help to capture this vast amount of data and convert it into actionable intelligence. Fundamentally, AI can accelerate our ability to observe ocean dynamics and how they are changing at a global scale” When it comes to data, oceans are heavily underrepresented. There are 35 billion sensors positioned on land to gather data, while there are located in the ocean. Ocean Data Alliance uses IoT and AI to collect and analyze ocean data to build a digital twin ocean and understand what happens above, on, and below the ocean’s surface. This information enables decision-makers to monitor aspects, such as fishing, ocean mining, and the outbreak of marine disease. less than 10,000 sensors AI in Supply Chain Optimization The supply chain is an essential aspect of every business but also a costly one. Studies show that emissions resulting from a corporation’s supply chain are than that corporation’s direct emissions. The traditional approach to supply chain management doesn’t necessarily take demand into account, shipping excess items that will not serve any purpose. This results in extra costs and harms the environment. Artificial intelligence helps businesses fight climate change by accurately forecasting demand, allowing companies to only supply what will be consumed. on average 5.5 times higher Another example of using AI to improve supply chain sustainability is to analyze how environmentally friendly your partners are. Audi has been piloting such an . This AI tool evaluates various environmental and social factors, including water pollution and waste problems. When the car manufacturer spots a violation, it demands immediate adjustments or terminates the contract. AI-powered application to assess its supply chain AI in Materials Discovery Scientists are looking for new materials that would harvest, store, and use energy efficiently. AI can accelerate this tedious process. It can help discover new chemical structures and evaluate them against desirable properties. It can identify materials that absorb carbon dioxide or absorb and hold sunlight energy. Researchers at the University of Liverpool developed a tool that uses neural networks to examine relationships between different existing materials and spot the most promising combinations that could potentially lead to forming new substances. With the help of this tool, the team four previously unknown materials. recently discovered How Different Industries Use AI to Fight Climate Change The United States Environmental Protection Agency the sectors responsible for greenhouse gas (GHG) emission in the US. The transportation industry is leading the pack, followed closely by electricity and the industrial sectors. Below we will address these three sectors that contribute the most to polluting our atmosphere. revealed How the Transportation Sector Can Use Technology to Fight Climate Change Everyone knows that vehicles cause emissions. But not everyone is aware that idle vehicles waiting for a traffic light or in a traffic jam waste over annually. 6 billion gallons of diesel and gasoline AI technology can reduce climate change by facilitating traffic and minimizing shipment trips. It can: Connect vehicles with the help of , and allow them to communicate with each other and the infrastructure to avoid traffic jams and natural hazards. Together with , AI can identify traffic patterns and make intelligent recommendations regarding optimum routes IoT technology computer vision Analyze and bundle shipments together in such a way as to minimize the total number of trips, which would reduce emissions. Statistics show that is running partially empty due to poor planning around 30% of transport Improve battery energy efficiency in electronic vehicles to increase the mileage the car can traverse on one charge, reducing “range anxiety” Enhance vehicle design to increase its lifetime Prevent accidents as machine learning for climate change can detect transport hazards, such as unstable vehicles and overloaded trucks, and mitigate accidents that would cause traffic congestion, which in turn results in more emissions The city of Pittsburg, Pennsylvania, has pioneered using AI-powered traffic control technology. This tool operates traffic lights and communicates with autonomous vehicles that are being tested in the city. With the help of AI, Pittsburg by 40% and travel time by 25%. cuts traffic jams How the Electric Power Sector Can Use AI to Reverse Climate Change The traditional method of electricity generation occurs in thermal power plants, which produce electricity by burning coal and its derivatives. Here is how AI technology can help combat climate change: Assist in renewable energy production and distribution, such as coordinating solar and wind energy through smart grids Facilitate energy trading – i.e., the process of selling and purchasing data among different participants Coordinate participants in a virtual power plant where decentralized units, such as wind and hydropower plants, are operating under a centralized control system Forecast energy demand to avoid excess energy generation Help citizens track their energy usage, adjust their activities, and better plan consumption , an energy company headquartered in California, uses AI-powered applications to deliver insights on power usage. The company works with clients from ten countries and makes around a million predictions every minute. The company analyzes customer behavior and can spot fluctuating demands and inform its clients to adjust their supply. AutoGrid Another example of a company working in this field is , a Google subsidiary. It uses machine learning to analyze wind power and predict its output 36 hours ahead of the actual power generation. These calculations come in handy as wind power is highly unstable and unpredictable at times. DeepMind How the Industrial Sector Can Use AI Technology to Prevent Climate Change The industrial sector includes activities, such as manufacturing and food production, which uses fossil fuel to generate heat and facilitate chemical processes, emitting greenhouse gases. , and here is what it can do to help reduce pollution (these points were elaborated above): AI has numerous applications in manufacturing Make supply chains more sustainable Discover new materials to use in manufacturing Again, forecast demand to avoid excess supply in production Reduce production waste and facilitate recycling Subaru’s Indiana division achieved an honorable . The company turned to AI to categorize different materials used in manufacturing and make sure they are all properly recycled. zero-landfill status Chicago-based developed an AI-driven software that allows manufacturers to study their production data and make informed decisions to reduce their carbon footprint and increase product quality. Uptake AI and Climate Change: Issues to Consider AI technology can impact climate change, but and the technology itself causes its share of pollution. Studies show that training a large algorithm emits approximately , which is five times higher than what an average car can produce throughout its lifetime. The more powerful and accurate the algorithm is, the higher is its resulting pollution. It’s a challenge to estimate the amount of emissions a particular algorithm can generate. It depends on various factors, such as the number of mathematical operations to be performed to train the model, the type of computer hardware used, and the physical data storage and cooling requirements. AI has its implementation challenges 626,000 pounds of carbon dioxide Here are some practices that you can follow to reduce your algorithm’s carbon footprint: Rely on energy from sustainable sources to power your algorithms Look for ways to decrease the time needed to train algorithms and use resources efficiently. This is mainly for who develop algorithms data scientists Use computer chips that are specifically designed for neural networks instead of putting AI’s workload on chips tailored to video games and graphics Select your data center location carefully and avoid places where energy generation depends heavily on coal, such as India. Opt for datacenters powered by renewable energy instead Make sure your AI climate change algorithms are used in applications that aim to decrease emissions. , “AI accelerates whatever you ask it to accelerate.” So, be sure it does not accelerate climate change According to David Rolnick Are you concerned with your company’s carbon footprint? ITRex AI experts will develop a solution that will help you redesign your processes in a way that reduces emissions. Get in touch!

How AI Technology Can Help in the Climate Change Crisis by Reducing Emissions 

While Silicon Valley is laying off thousands of workers, companies in the smart buildings industry (SBI) are facing serious workforce shortages in almost every field. Businesses of every size, from systems integrators (SI) to equipment manufacturers, are fighting over engineers and developers. It’s the perfect time for laid-off, bored, or disillusioned workers to give the smart buildings industry a serious look. One might assume: “Well, with such a worker shortage, the SBI must be a crap place to work.” Far from the truth. The SBI actually pays well offers challenging, meaningful work. It also holds some of the largest companies in the world, yet it’s an industry often “hidden” from most people. and That’s because building operation is one of those things that, when it works well, go unnoticed. The air conditioning keeps us cool. The lights turn on. The toilets flush. It’s only when these events don’t happen that we notice…and we notice fast. So, while the SBI doesn’t produce a “sexy” ride-share app or disruptive social media platform, it’s an industry with far-reaching and more profound impacts on our lives by comparison. Far from being a boring vocation, building automation is an exciting, innovative industry that’s seeing significant acceleration due to the growth in AI, analytics, and digital twin technologies. In an attempt to bring SBI out of the shadows, here are some facts and ideas that shed light on one of the tech world’s best-kept secrets. Make a Contribution to Saving the Environment Real Buildings are a big part of our lives. We live, work, and sleep within them (when not camping) about 90% of the time. Houses, malls, schools, hospitals, skyscrapers, and other facilities require enormous amounts of space and energy to operate. Together, the built environment has a major impact on the environment. And the impact is growing larger. Consider these stats: actual Buildings make up nearly worldwide. (1) 40% of all greenhouse gas emissions Of that number, come from building operations alone. (1) 27% Global building floor area is expected to . (1) double by 2060 There are close to commercial buildings in the U.S. alone. (5) 6 million But where there’s a big impact, there’s a big opportunity. By automating building systems like lighting, HVAC, and security, we can operate facilities that use fewer resources and emit less carbon. Several studies estimate we could cut energy consumption within commercial buildings by 30% using smart building systems. (2, 4) Think of the environmental implications. However, only commercial buildings in the U.S. have a building automation system (BAS). (3) 10% of the 6 million Tech adoption and innovation can solve the energy efficiency problems of wasteful buildings, and the potential energy savings are real. There is important work to be done, and the engineers and developers who design future smart buildings are key players in reducing GHG emissions. By choosing a career in the SBI, you’ll be on the ground floor of some of the most environmentally impactful work being done today. Listen to an Engineer Describe What It’s Like Working in the Smart Buildings Industry and What His Company Looks for in a New Hire. https://youtu.be/FWZXjeK0gqY?t=648&embedable=true Help People With Accessibility Needs Building automation is a critical part of giving people with special needs better access to facility services. Automatic doors activated by sensors provide easy access for people who have mobility issues. Elevator systems provide access to occupants who can’t use stairs. Assistive technology like automated voices and Braille labels help people with visual impairments navigate spaces. However, these technologies pale in comparison to what’s possible once future technology matures. Imagine designing a smart building that could track the movements of a visually impaired person, guiding and opening doors throughout an entire multi-storied building. Use Cutting Edge Tech Smart building professionals work with cutting-edge technologies like advanced data analytics, digital twin technology, AI/ML, and VR/AR. These advanced tools, along with greater interoperability, present endless possibilities for improving the safety and lives of building occupants. Imagine designing an automated security system that could detect and respond to an active shooter situation. AI and security cameras could provide real-time analysis of a building’s exterior, using facial recognition or similar software to identify threats. The system would then command building access to lock down the facility, set off alarms, and lower lighting and window covers within exterior-facing rooms. The real-time analysis could track first-responder locations and help guide occupants to safe exits away from intruders. Such a system would likely save lives. The future of automation is exciting. Getting into building automation now will ensure you’ll have a hand in shaping the future of how people live, work, and play. Work With Open Systems The name of the game in building automation is interoperability. Devices and software must integrate and share data seamlessly to optimize a building’s operation. Interoperability becomes difficult or impossible when specific companies limit customers to their specific tech. Similar challenges face the smart building industry. For decades, propriety software from a few manufacturers has limited customer choice for the design and maintenance of building systems. However, things have changed dramatically over the past few years, and the industry is moving aggressively towards more open systems and standards that make data transmission and device integration possible. Enjoy Strong Job Security Job security within the smart buildings industry is strong because of multiple factors, including industry growth and the high demand for workers. One report estimates that the global building automation system market will grow at an annual rate of 10% by 2026, from $75.0 billion in 2021 to $121.5 billion. (6) Both developers and engineers are in high demand in the building automation industry, with some occupations like software developers growing at a projected rate of 25%. (7)  The industry is also bracing for a large staffing turnover. Within the next five years, around 35% of the workforce will retire and create an even larger demand. (8)  The result will be higher wages and greater work flexibility. It’s the perfect time to win leverage over negotiating your salary and benefits. Career Opportunities Abound Building automation offers plenty of career growth opportunities. Engineers and programmers can grow their careers rapidly as they gain experience and expertise in the field. Some examples of career growth opportunities within the building automation industry include: : Responsible for designing, implementing, and maintaining building automation systems. Systems Engineer They work closely with clients, contractors, and other stakeholders to develop solutions that meet their needs and are involved in all stages of the project, from design and implementation to testing and commissioning. : Responsible for developing the software that runs building automation systems. They work closely with systems engineers to design and develop software that meets client needs and ensures the smooth operation of building automation systems. Software Engineer/Developer : Responsible for selling building automation systems and services to clients. They work closely with clients to understand their needs and develop solutions that meet those needs. They’re often involved in the design and implementation of building automation systems. Technical Sales : Responsible for overseeing the design, implementation, and commissioning of building automation systems. They work closely with clients, contractors, and other stakeholders to ensure that projects are completed on time, within budget, and to the client’s satisfaction. Project Management : There are also opportunities for engineers and programmers to research and develop new technologies and solutions for building automation systems. Research and Development Conclusion Even though building automation is a “hidden” industry, its impact on our lives and environment is anything but. As a building automation tech, you have the skills and knowledge to shape the future of the built environment. Even though a career in building automation isn’t the flashy “dream job” of Silicon Valley, it is important work that focuses on the needs of humans—where they work and live. fundamental When we design dwellings to be safe, comfortable, and functional, we are directly impacting lives on a level from which everything else flows. That is real change. Sources WHY THE BUILT ENVIRONMENT? (IS-2022-145) Energy Efficiency and Savings for Commercial Buildings Small-and-Medium-Sized Commercial Building Monitoring and Controls Needs: A Scoping Study Report Delves Into the Impacts of Commercial Building Controls on Energy Savings Commercial buildings have gotten larger in the United States, with implications for energy Building Automation Global Forecast to 2027 Bureau of Labor Statistics: Software Developers “Monday Live!” January 16th, 2023. Melissa Boutwell, ASP Brian Collins Brian is the Marketing Manager for OpSys Solutions, an Auckland-based startup that specializes in developing hardware and software solutions for the automated building industry. LinkedIn Facebook Also published here

The Tech World's Best-Kept Secret: Smart Buildings

The Powerful Making & Positioning of the World’s Largest Restaurant Chain by Revenue Introduction McDonald's is one of the world's most popular and successful restaurant chains. The company has a long and storied history, and its business model has been widely studied and imitated. In this blog post, we will take a closer look at McDonald’s business model and branding strategies. McDonald’s was founded by brothers Richard and Maurice McDonald in 1940. The brothers originally operated a hot dog stand but eventually transitioned to a hamburger stand.
They developed a new and innovative business model that relied on standardized procedures, assembly-line production, and low prices. In 1954, Ray Kroc became involved with McDonald’s as a franchisee. He was so impressed with the brothers’ business model that he convinced them to let him expand the chain nationally.
Kroc played a crucial role in developing McDonald's branding strategy. He recognized the importance of creating a strong brand identity, and he made sure that McDonald's name was associated with quality, convenience, and value. The McDonald's brand became even more popular in the 1960s when the company began to use mass media to promote its products. The “I’m Lovin’ It" slogan was introduced in 2003, which has helped keep the McDonald's brand top-of-mind for millions of consumers worldwide. McDonald’s business strategy analysis reveals that the brand has been incredibly successful in branding. But what about profits? Well, McDonald's is also extremely profitable. It is the largest restaurant chain in the world by revenue. Also, it has a perennially profitable and recession-proof revenue stream. So, what makes McDonald’s business model and branding strategies so successful? There are several factors at play, but the key among them is the company's focus on innovation and customer satisfaction. McDonald’s marketing strategy has always been inclined to experiment with new products and services.  Moreover, McDonald’s business model thrives on the pillars of excellent customer service.
These two factors have helped to make McDonald’s one of the most iconic brands in the world. The Unique Brand Positioning & Other Significant Business Strategies of McDonald’s that Propelled It For a Winning Edge in the Fast-Food Realm McDonald’s brand positioning strategies have been pivotal in shaping McDonald’s brand equity.
McDonald’s has successfully utilized their marketing mix to appeal to their target market, which has resulted in McDonald’s becoming a global brand name. McDonald’s has long been known for its affordable and tasty food. The company’s McDonald’s Value Menu offers customers a wide variety of affordable meals, and McDonald’s Happy Meals are popular with children. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, McDonald's has expanded its menu to include salads, wraps, smoothies, and fruit. McDonald's also offers a variety of promotions and discounts, further increasing its appeal to value-conscious consumers. McDonald's has also successfully fostered brand loyalty through its customer retention programs. For example, the McDonald's Rewards program allows customers to earn points that can be redeemed for free. McDonald’s key marketing mix elements are price, product, promotion, and place. Let’s learn a bit more about them in detail: 1. McDonald’s Prices An important part of McDonald’s marketing mix is price. McDonald’s prices are generally low and affordable. This is to appeal to their target market, which consists of families with children and low-income earners. McDonald's also offers discounts and promotions regularly to attract customers further. For example, McDonald's offers a "Happy Meal," which consists of a main meal, side, and drink for a discounted price. 2. McDonald’s Product McDonald's product offerings include fast food items such as burgers, fries, soft drinks, milkshakes, and breakfast items. McDonald's has developed a strong brand and reputation, which is reflected in its product offerings. McDonald's food is generally consistent in terms of taste and quality, no matter which location you visit worldwide. 3. McDonald’s Promotion McDonald’s utilizes a range of promotional activities to market its business and product offering.
McDonald's undertakes advertising, public relations, online, and direct marketing. McDonald's also utilizes point-of-sale materials and sponsorships to promote its brand. 4. McDonald’s Place McDonald’s has a global presence in over 100 countries. McDonald's has strategically placed their restaurants in high-traffic locations near schools, shopping centers, and major highways. McDonald's also offers a drive-thru service at most of their restaurant locations to appeal to customers who are time-poor or have young children. McDonald's prices are low to be affordable for their target market of families with children.
McDonald's offers a variety of products that appeal to its target market (including hamburgers, chicken sandwiches, salads, french fries, soft drinks, milkshakes, and desserts). McDonald’s business model and branding strategies and its products are promoted through television commercials, print ads, billboards, and social media. For example, McDonald’s on-the-go service is a popular one. It was one of the first fast-food chains to introduce drive-thru service in 1975. This revolutionary idea at the time allowed McDonald's to tap into a new market – busy people who wanted to eat on the go. The company's on-the-go service is now one of McDonald's key branding strategies. McDonald's uses a variety of marketing channels to promote its on-the-go service, including TV ads, billboards, and in-store signage. McDonald’s on-the-go service is quick, convenient, and easy to use. McDonald's has invested heavily in ensuring its on-the-go, drive-thru service is of the highest quality. This has paid off, with customers rating the company's drive-thru service as one of the best in the fast-food industry. So far, McDonald's has been successful in dominating the fast-food space. McDonald's has a franchising business model. McDonald's owns and operates approximately 37% of its restaurants, with the remaining 63% operated by independent franchisees. McDonald's benefits from its franchising business model by having lower risk and costs associated with expanding into new markets. McDonald’s also benefits from the expertise and local knowledge of their franchisees which helps McDonald’s to be more responsive to changes in consumer tastes in different markets. McDonald’s has operated for over six decades, establishing itself as the world’s largest restaurant chain by profit margin. The company has consistently delighted customers with its affordable and tasty food and fostered brand loyalty through customer retention programs. As a result, as of 2021. McDonald's globally serves over 69 million customers daily in 100+ countries through its 40,000+ outlets McDonald's has also emphasized its company values, incentivizing and honoring its staff and distinguishing itself from competitors. These strategies have helped McDonald's build a strong brand resonance with consumers. What Makes McDonald's a Perennially Profitable & Recession-Proof Business McDonald’s has always been a reliable source of income and growth for shareholders. The company has weathered many storms over the years, including the recent global pandemic, which forced most of its restaurants to close. So, what is it that makes McDonald’s a perennially profitable business? Here’re the six primary reasons why McDonald’s is a perennially profitable business: 1. McDonald’s is not just a Fast-Food Chain; it's, First and Foremost, a Real Estate Company McDonald’s owns most of its restaurant properties, which gives it greater control over costs and profits. This also allows McDonald’s to generate income from franchising and rent, which account for a significant proportion of its revenue. 2. An Efficient Business Model Based on Scale and Repetition The company’s restaurants are designed for quick service and high throughput, which helps to keep costs down. McDonald's also benefits from having a relatively simple menu that can be easily replicated across its thousands of restaurants worldwide. 3. A Strong Brand Recognition and Customer Loyalty The company's golden arches are one of the most recognized logos in the world, and McDonald's has built up a loyal customer base over many years. 4. Diversified Offerings The company's diverse offerings include drive-thru, delivery, and McCafé coffee shops. This gives the company multiple channels for growth and means that it only relies on various formats. 5. McDonald’s Cash-rich Business with a Strong Balance Sheet The company has little debt and generates significant cash flow, allowing it to weather tough economic conditions. 6. McDonald’s Unique Refinancing Strategies During Recession McDonald's refinanced strategies during the recession to expand its global outlets and buy its own shares at lower prices. During the recession, all the banks offer loans at the lowest interest rates so that they continue to buy, and the economy recovers soon. McDonald's used this strategy in 2019 to their advantage and opened many global outlets. Refinancing helps it pay off old debts (taken at higher interest rates before the recession) from certain banks and pay them off by taking loans from other banks during the recession when the interest rates are lower. Thus, the company makes a profit by purchasing its own shares and selling them shares again when the market recovers. Moreover, the surplus capital is used to acquire more franchises with its global outlets by refinancing. While the company faces challenges from time to time, its underlying strengths mean that it is always likely to bounce back quickly. McDonald's is an excellent example of a business that has successfully navigated the ups and downs of the economy over many years. McDonald’s Cobranding Strategy to Double Down its Reputation & Cut on the Advertising Cost McDonald's has had a long and successful history of partnering with other brands to create mutually beneficial relationships. One of the most iconic examples of this is McDonald's partnership with Coca-Cola. This partnership began in 1955, just a year after McDonald's was founded, and continues to this day. The two brands have successfully promoted and sold each other's products. McDonald's sells Coca-Cola products in its restaurants, while Coca-Cola promotes McDonald's products in its advertising. The partnership between McDonald's and Coca-Cola is just one example of how McDonald's has used cobranding to create successful partnerships with other brands. McDonald's has partnered with other companies in various industries, including children's toy manufacturers, fashion designers, and even automobile companies. McDonald's cobranding strategy has been so successful that it has become one of the company's key competitive advantages. McDonald's cobranding partnerships are beneficial for both McDonald's and its partners. McDonald's can use its partnerships to reach new markets and promote its brand. Its partners benefit from McDonald's large customer base and the ability to generate publicity. Cobranding also allows McDonald's to create exclusive products unavailable at other restaurants. For example, McDonald's has partnered with Nike to create a line of McDonald's-branded athletic shoes. This cobranding strategy has helped McDonald's to double down on its reputation as a fast-food leader. McDonald's can offer a wide variety of food items at a low price point while maintaining a high quality level. This cobranding strategy has also helped McDonald's and its partners cut advertising costs, as the companies can mutually rely on the goodwill of their franchisees for brand promotion. McDonald’s carefully selects its franchisees and requires them to make a significant investment in McDonald’s restaurants and to adhere to McDonald’s high standards of operation. In return, McDonald's provides its franchisees with a comprehensive package of support, including access to McDonald's proprietary procedures, methods, training, and marketing programs. This relationship between McDonald’s and its franchisees is at the heart of McDonald’s successful business model. McDonald's has successfully cobranded several high-profile brands, including Coca-Cola, Nike, and Barbie. This strategy has helped McDonald's to extend its reach to new audiences and to further solidify its position as a QSR leader. McDonald's cobranding strategy has been instrumental in the company's success. The partnerships McDonald's has formed with other brands have helped to increase sales, reach new markets, and create exclusive products. Cobranding has also become one of McDonald's key competitive advantages. McDonald’s CSR & ESG Strategy & Initiatives & How It Benefits the Omnichannel Reputation of the Brand McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. Therefore, McDonald's CSR & ESG Strategy is an important part of the company's Business Model & Branding Strategy. McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. McDonald's CSR & ESG Strategy is, in fact, an essential part of the company's Business Model & Branding Strategy. McDonald's CSR & ESG Strategy includes initiatives such as reducing greenhouse gas emissions, improving energy efficiency, supporting sustainable agriculture, and sourcing responsibly. McDonald's also aims to serve more than 1 billion people with improved nutrition by 2025. McDonald's focus on CSR & ESG helps to strengthen the Omnichannel Reputation of the Brand. McDonald's reputation is essential because it can impact everything from customer satisfaction to employee morale to stock price. A strong reputation can help McDonald's attract customers, employees, and investors. Therefore, McDonald's focus on CSR & ESG is an essential part of the company's Business Model & Branding Strategy. McDonald's CSR & ESG Strategy is based on the following three pillars: 1. Sourcing with Integrity McDonald's sources responsibly to help protect the environment and support communities. 2. People & Communities McDonald's invests in its people and communities to create a positive impact. 3. Operational Excellence McDonald's strives for operational excellence to minimize its environmental footprint. McDonald's CSR & ESG Strategy helps to improve the Omnichannel Reputation of the Brand by positively impacting McDonald's employees, customers, communities, and shareholders. McDonald's focus on CSR & ESG also helps to create a more sustainable business model for the company. Therefore, McDonald's CSR & ESG Strategy is an important part of the company's Business Model & Branding Strategy. McDonald’s Business Model & Branding Strategy puts a strong impetus on Corporate Social Responsibility (CSR) and Environmental, Social & Governance (ESG). McDonald’s reputation is important because it can impact everything from customer satisfaction to employee morale to stock price. McDonald's focus on CSR & ESG helps to improve the Omnichannel Reputation of the Brand by positively impacting McDonald's employees, customers, communities, and shareholders. Mcdonald's Green Marketing Strategy: Initiatives Towards an Eco-friendly & Sustainable Future McDonald’s brand is recognized by billions of people around the globe. The company has always been an industry leader in marketing and branding. McDonald's spends billions of dollars every year on advertising and promotion. In recent years, McDonald's has focused more on "green" marketing initiatives. The McDonald’s Corporation has set a goal to be completely carbon Neutral by 2025. The company is working hard to reduce its impact on the environment. McDonald’s is also working with suppliers to source more sustainable ingredients. The company is providing veg combos in countries like India. Mcdonald's Green Marketing Strategy is paying off. The company’s brand is now seen as more environmentally friendly and sustainable. This is helping McDonald's to attract new customers and retain existing ones. McDonald's green marketing initiatives are sure to positively impact the company's bottom line for years to come. McDonald’s is not only reducing its own carbon footprint, but it is also helping to raise awareness about environmental issues. As more people become aware of the need to protect our planet, McDonald’s will continue to be a leader in sustainable business practices. McDonald's is setting an example for other companies to follow. We can all learn from McDonald's Green Marketing Strategy and make changes in our lives to help make the world better. McDonald’s Strategy to Beat Its Market Competitors McDonald’s primary competitors are Burger King and Wendy’s. However, the company also competes with fast-casual and casual restaurant chains, such as Panera Bread, Chili’s Grill & Bar, Olive Garden, and Red Robin Gourmet Burgers. To compete effectively against these companies, McDonald's has implemented a strategy that focuses on providing a more convenient and efficient customer experience and expanding its menu to offer healthier and more premium options. Some of the specific initiatives that McDonald’s has undertaken in recent years to stay ahead of its competitors include: Offering mobile ordering and delivery in select markets Expanding its breakfast menu Adding new menu items, such as the McWrap and the Egg McMuffin Renovating its restaurants to create a more modern and inviting atmosphere Offering competitive pricing on combo meals and value menus By continuing to implement these strategies, McDonald's is likely to remain one of the leading fast-food chains in the world. Wrap Up Regarding business models and branding strategies, McDonald's is in a league of its own. The fast-food giant has successfully grown and expanded its operations globally, becoming the largest restaurant chain in the world by revenue. Other businesses can learn from McDonald's example by adopting similar strategies such as franchising, focusing on customer service, and continual innovation. In the future, McDonald's will likely continue its growth trajectory as it expands into new markets and introduces new products and services. McDonald’s has a very successful business model that has allowed them to become the largest restaurant chain in the world by revenue. Their model is based on consistent delivery of high-quality, affordable food and excellent customer service. This has resulted in customers' strong brand loyalty and a large repeat business base. McDonald's has also been very successful in franchising its business model, allowing them to expand rapidly into new markets.

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THE GREENHOUSE STARTUP STUDIO

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Since n.d.

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