Instructional design models are different strategies to explain the design and development process for instructions. They include ADDIE, Merrill`s Principles of Instruction, Gagne's Nine Events of Instructions, Bloom's Taxonomy, Dick and Carey Model, Kemp Design Model, Action Mapping by Cathy Moore. Table of Contents What are Instructional Design Models? Why use an Instructional Design Model? Types of Instructional Design Models Instructional Design Models Explained Addie Model Merrill`s Principles of Instruction Gagne's Nine Events of Instructions Bloom's Taxonomy Dick and Carey Model Kemp Design Model Action Mapping by Cathy Moore. Understanding By Design Design Thinking Fink`s Model Kirkpatrick Arcs` Model SAM`s Model A note to Beginners What are Instructional Design Models? All models explore and portray the evolution of mankind's ongoing exploration into the science of how people learn. They can be described as different frameworks used to develop learning materials or models used to organize and visualize learning theories and principles that guide instructional designers in developing learning materials. instructional design Types of Instructional Design Models There are: Systematic instructional design models; and Cognitive instructional design models. The systematic models refer to models that follow a step-by-step model; they can be referred to as having linear processes such as ADDIE and Gagne's 9 Events. While cognitive models are nonlinear, they focus on principles of cognitive psychology for the development of instruction, such as Bloom's Taxonomy. Why Use an Instructional Design Model These processes and strategies are all useful for ensuring that instruction is created effectively, which means it reaches the goal of ensuring people learn.  The principles apply tactics from learner science. This helps instructional designers develop materials that inspire effective and engaging learning experiences. Instructional Design Models Explained Instructional design models have been recorded since World War II when America`s war effort demanded a highly effective and methodological approach to training vast numbers of people. From this time, closer attention was paid to how people learn, and such information was used to create effective learning frameworks. Today, these processes have increased tremendously with the rapid changes society has seen. Some models are explained below. 1. Addie Model ADDIE, commonly referred to as the standard model for any instructional design process, is a five-stage process used in the creation of effective training materials, which was developed by Florida state university`s center for educational technology in the 1970s. It stands for Analysis, Design, Development, Implementation, and Evaluation. In the analysis stage, the situation is analyzed, the goals and objectives for the learning material, requirements, needs, skills, and knowledge of the learners. During the Design stage, learning objectives are identified. This step highlights what the learners should gain and learning outcomes. The development stage determines how students can reach the set-out objectives. The strategies devised in the development stage are tested during the implementation stage. Finally, evaluation occurs in the evaluation stage to determine the success of the program based on preset objectives. 2. Merrill`s Principles of Instruction David Merrill, an education researcher, developed this model. “truly effective learning experiences are rooted in problem-solving” that continues with fundamental steps to accomplish this: Demonstration, application, integration & activation. Merrill`s model can be summarized as thus, educators must “show vs. tell’, offer meaningful opportunities for “having learners actually do what they`re learning” (instead of asking “what they`ve learned” as is the case with tests” and “[do]” this in the context of a real-world problem.” Merrill`s Principles of instruction is a task-centered approach that focuses on the ways learning can be facilitated. 3. Gagne's Nine Events of Instructions First published in the 1965 book “Conditions of Learning” by Robert Gagne, an educational psychologist who is noted for WWII training efforts. He identified five major categories of learning, namely, verbal information, intellectual skills, cognitive strategies, motor skills, and attitudes. This is a very systematic instructional design process that addresses the different learning conditions. Gagne theorized nine instructional events that are instrumental in the learning process. They include: Gaining the attention of the learners; Highlighting and Communicating the objectives; Stimulating recall of prior learning Presenting the stimulus (learning materials or content) Providing learning guidance Eliciting performance (through practice) Providing feedback Performance Evaluation Enhance  retention and transfer (of knowledge and skills) source: http://edutechwiki.unige.ch/en/Nine_events_of_instruction 4. Bloom's Taxonomy First developed in 1956 by Benjamin Bloom, this has since then been modified by Anderson and Krathwohl, and in some sphere`s it is not referred to as Revised Taxonomy.  When this model was initially created, it was a classification system that organized the different levels of cognitive learning, hence the repeated reference to it as a cognitive model.  This model has six classification levels: model knowledge, comprehension, application, analysis, synthesis, and evaluation. It is often represented in a pyramid. 5. Dick and Carey Model Originally published in 1978 by Dick and Lou Carey in their book “ .” The Systematic Design of Instruction This model focuses on the interrelationship between context, content, instruction, and learning. According to Dick & Carrey “Components such as the instructor, learners, materials, instructional activities, delivery system, and learning and performance environments interact with each other and work together to bring about the desired student learning outcomes.” This is another nonlinear instructional design model.  Components of this approach include: Identify Instructional Goal(s); Conduct Instructional Analysis; Analyze Learners and Contexts; Write Performance Objectives; Develop Assessment Instruments; Develop Instructional Strategy; Develop and Select Instructional Materials; Design and Conduct Formative Evaluation of Instruction; Revise Instruction; and Design and Conduct Summative Evaluation 6. Kemp Instructional Design Model Commonly described as having a circular structure, this model has a nonlinear structure which conveys the design process is a continuous cycle that requires continuous planning, design, and evaluation to ensure quality instruction. The nine elements of this design model are, Enumerate learning goals and instructional problems or obstacles that may hinder them; Research the audience to identify learner`s characteristics that you can use to create more relevant course material; Identify the relevant subject matter content and analyze tasks to see whether they align with the identified goals. Clarify the instructional objectives to the learners and how they will benefit from the instructional programs; To facilitate learning through sequential and logical structuring for the content of each instructional unit; Design instructional strategies that will enable learners to master the content and learning outcomes; Devise the instructional message and the delivery mode; Develop evaluation instruments to evaluate the progress of the learners towards achieving the objectives; and Select resources that will provide support for both teaching and learning activities. This model is particularly useful for developing instructional programs that blend technology, pedagogy, and content to deliver effective,  inclusive, and efficient learning. 7. Action Mapping by Cathy Moore This employs a visual approach to instructional design and is popularly used in the context of business.  This model is recognized for its ability to replace information dumps with more activity-centered training.  The goal of this model is to help : designers Commit to measurably improving the performance of the business Identify the best solution to the performance problem When training is necessary, create realistic practice activities, not information presentations. It is often referred to as a mashup of performance consulting and backward design, focusing on real-world behaviors rather than assessment questions.  Action mapping can be used to design solutions, in-person training events, and simulations. eLearning 8. Backward Design/ Understanding by Design ( UbD) This is another cognitive model. It is based on the ideas and research of cognitive psychology. It is an iterative process that promotes constant reflection and improvement of the curriculum. 9. Design Thinking Model This is a solution-based approach to solving complex problems by understanding and empathizing with the learner. The design thinking process can be summarized as follows: (set aside personal assumptions of the problem, engage, observe to understand the motivations and experiences of others.); empathize (analyze the information obtained and synthesize observations in order to define the problem); define (using different techniques identify new solutions to the problem); prototype ( produce inexpensive, mini-versions of the product or features to test the proposed solutions); ideate and ( test the final and complete product) test 10. Fink`s Significant Learning Model A nonlinear interactive model that focuses on significant learning categories and how they impact the learner. It highlights six categories of learning, namely, Foundational knowledge, application, integration, human dimension, caring, and learning how to unlearn. 11. ARCS Model ARCS stands for attention, relevance, confidence, and satisfaction. This is a problem-solving approach to analyzing, sparking, and sustaining learner motivation for the duration of the instruction period. 12. Kirkpatrick's Four Levels of Training Evaluation This is the recognized standard for evaluating the effectiveness of training. The levels include: Level 1  Reaction evaluates how paKirkpatrick'srticipants respond to the training; level 2  Learning measures if they actually learned the material; Level 3 Behavior considers if they are using what they learned on the job. Level 4 Results evaluate if the training positively impacted the organization. 13. SAM`s Model This model focuses largely on performance needs. Like a few other models, SAM`s model is nonlinear. SAM is an agile e-learning development process built specifically for the creation of performance-driven learning. The SAM model is made up of three steps: - Preparation, characteristically a short step, where the focus is gaining foundational knowledge of the situation. Step 1 - Iterative design, commonly referred to as the Savvy Start, is during this phase that a solution is identified through a continuous process of designing, prototyping, and reviewing. Step 2 - Iterative Development focuses on the development, implementation, and evaluation. Step 3 A Note to Beginners At the core of all instructional design models is design, development, implementation and evaluation. Although they may take different forms, employ different tactics and follow different processes, they all have a common goal- to ensure the learning or performance objective is reached. Although it may seem like an endless list of instructional design models, do not be overwhelmed, a basic knowledge of the existence of these models is adequate to begin your journey as an Instructional Designer. Furthermore, your area of specialization will largely influence the models you will be using to create your deliverables. Good luck on your journey to becoming an instructional designer.

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13 Instructional Design Models Explained: A Complete Guide for Beginners

There are about 3 billion people in the world who are able to read PG essays. Others can't. So was I, until I met translation. This was my starting point on the career path of startups. If we translate (or find translations of and put in one place) the most popular PG essays into the top 20 languages, it will help another 2B+ people read essays and get on the path of startups. Languages by a total number of speakers: English - 1.348 billion Chinese - 1.120 billion Hindi - 600 million Spanish - 543 million Arabic - 274 million Bengali - 268 million French - 267 million Russian - 258 million Portuguese - 258 million Urdu - 230 million Indonesian - 199 million German - 135 million Japanese - 126 million Marathi - 99 million Telugu - 96 million Turkish - 88 million Tamil - 85.5 million Korean - 82 million Vietnamese - 77 million Hausa - 75 million Italian - 68 million Translations I’ve Found: ( ) Is There Such a Thing as Good Taste? русский ( ) Beyond Smart русский ( , ) Weird Languages русский 日本語 ( , ) How to Work Hard русский العربية ( ) A Project of One's Own русский ( , ) Fierce Nerds русский 中文 ( ) Crazy New Ideas русский ( ) ( , ) ( ) ( , ) ( , ) ( ) ( , ) ( ) ( ) ( , , , , ) ( , ) ( ) ( ) ( , , , , , , , ) ( , , , ) ( , ) ( , , ) ( , , ) ( , , , ) ( , , ) ( , , , , ) ( , ) ( ) ( , ) ( , , У , ) ( , , ) ( , , ) ( , ) ( ) ( , , ) ( , , ) ( ) ( ) ( ) ( ) ( , ) ( , ) ( ) ( , ) ( , , , ) ( , ) ( , , ) ( , , , ) ( , , ) ( , , , .) 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Русский 日本語 The High-Res Society Русский 日本語 The Other Half of Artists Ship Русский 日本語 Why to Start a Startup in a Bad Economy Русский Español 日本語 العربية A Fundraising Survival Guide Русский 日本語 The Pooled-Risk Company Management Company Русский 日本語 Cities and Ambition Русский 中文 italiano 日本語 Disconnecting Distraction Русский italiano Español 日本語 Lies We Tell Kids Русский Русский 2 français Deutsche 日本語 Be Good Русский Deutsche Español Why There Aren`t More Googles Русский Español 日本語 Some Heroes Русский 日本語 How to Disagree Русский русский français Deutsche italiano 日本語 You Weren't Meant to Have a Boss Русский Español 日本語 français A New Venture Animal Русский 日本語 Trolls Русский Español 日本語 Six Principles for Making New Things Русский Español 日本語 Why to Move to a Startup Hub Русский 日本語 The Future of Web Startups Русский 日本語 How to Do Philosophy Русский français Español 日本語 News from the Front 日本語 How Not to Die Русский 日本語 العربية Holding a Program in One's Head Русский 日本語 Español Stuff Русский 1 Русский 2 русский 3 italiano français Deutsche Polskie Español Türk 日本語 The Equity Equation Русский 简体中文） 日本語 An Alternative Theory of Unions 日本語 The Hacker's Guide to Investors Two Kinds of Judgement Русский العربية Polskie Español 日本語 Microsoft is Dead Русский português Español 日本語 Why to Not Not Start a Startup Русский 日本語 한국어 Is It Worth Being Wise? Русский français 日本語 Learning from Founders 日本語 How Art Can Be Good Русский 日本語 The 18 Mistakes That Kill Startups Русский 中文 日本語 Română Español A Student's Guide to Startups 中文 日本語 How to Present to Investors Русский 日本語 Copy What You Like Русский 1 Русский 2 Română 中文 Español The Island Test Русский 日本語 Español The Power of the Marginal Русский 日本語 Why Startups Condense in America Русский 日本語 العربية How to Be Silicon Valley Русский 日本語 Español The Hardest Lessons for Startups to Learn Русский français Русский 2 日本語 Română Español See Randomness Español 日本語 Are Software Patents Evil? 日本語 6,631,372 日本語 Why YC Русский Español 日本語 How to Do What You Love Русский português 中文 ελληνικά Magyar italiano 日本語 Српски Slovenský עִברִית Deutsche Español Good and Bad Procrastination Русский 日本語 italiano português Română Русский 2 עִברִית Deutsche Polskie Español Web 2.0 Русский 日本語 Español How to Fund a Startup Русский Español 日本語 The Venture Capital Squeeze 日本語 Română עִברִית Ideas for Startups Русский 日本語 Română 中國傳統的） Español 日本語 What I Did this Summer 日本語 Română Inequality and Risk Русский 日本語 Nederlands Română 中國傳統的） Español After the Ladder Русский 日本語 Română Español What Business Can Learn from Open Source Русский Русский Руский 3 français Español العربية Hiring is Obsolete Русский 日本語 Română The Submarine 日本語 Why Smart People Have Bad Ideas Русский 日本語 Return of the Mac Русский 中文 italiano Español 日本語 Writing, Briefly Русский 中文 dansk 日本語 Română Deutsche русский Polskie Español Undergraduation Русский A Unified Theory of VC Suckage 日本語 Español How to Start a Startup Русский Türk 中文 日本語 Español русский What You'll Wish You'd Known Русский 日本語 Polskie Español Made in USA Русский Español It's Charisma, Stupid Español 日本語 Bradley's Ghost 日本語 A Version 1.0 日本語 What the Bubble Got Right Русский русский 日本語 The Age of the Essay Русский Magyar 中國傳統的） Español The Python Paradox Русский português 日本語 français italiano Română తెలుగు Español Great Hackers Русский часть 1 Русский часть 2 日本語 Español Mind the Gap Русский Español How to Make Wealth Русский Español The Word «Hacker» Русский Română Español What You Can't Say Русский 日本語 Nederlands français Română Türk 中文 עִברִית Deutsche Magyar Español Filters that Fight Back 日本語 Español Hackers and Painters часть 1 часть 2 альтернатива 日本語 Čeština Deutsche Español If Lisp is So Great 日本語 Română Español The Hundred-Year Language Русский часть 1 Русский часть 2 日本語 Español Why Nerds are Unpopular Русский Русский français português Español 日本語 Better Bayesian Filtering 日本語 中文 Design and Research Русский 日本語 Română Español український A Plan for Spam Русский 日本語 Español Revenge of the Nerds часть 1 часть 2 часть 3 日本語 中文 Español український Succinctness is Power Русский 日本語 русский Español What Languages Fix Русский 日本語 français português Polskie Español Taste for Makers Русский 日本語 中文 русский slovenski Deutsche Español Why Arc Isn't Especially Object-Oriented Español 日本語 What Made Lisp Different Русский 日本語 Español The Other Road Ahead Русский часть 1 Русский часть 2 日本語 The Roots of Lisp 日本語 中文 한국어 Español Five Questions about Language Design Русский 日本語 Español Being Popular Русский часть 1 Русский часть 2 日本語 Español Java's Cover Русский 日本語 čeština Beating the Averages Русский Español Türk 日本語 Lisp for Web-Based Applications Русский 日本語 Chapter 1 of Ansi Common Lisp Chapter 2 of Ansi Common Lisp Programming Bottom-Up Polskie Español 日本語

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Contents What does this integration do? Example Image Select a template in Supportivekoala's template library Edit Template Get your Supportivekoala API key Make a Zap Set Trigger Create Image in Supportivekoala Publish photo to the Instagram feed This tutorial will teach how to auto-generate promotional graphics each time you add a new product to your Shopify store. Promotional images can be a very valuable asset to your online store. You need some good creative content to advertise your products. If used correctly, they're a golden opportunity to showcase your products and get more sales! Shopify What does this integration do? This tutorial will teach how to auto-generate promotional graphics each time you add a new product to your Shopify store. You will send info between Bannerbear and Shopify automatically using . As your Shopify product catalog grows, Bannerbear will automate processes to create marketing assets from your product catalog data. Zapier Example Image Select a template in Supportivekoala's template library For this tutorial, we will modify an existing template. Click to choose a template that fits the use case. Create a template Suppportivekoala allows the flexibility of customizing an existing template, adjusting the layout, adding layers, objects, colors, fonts, etc. Alternatively, you can choose to from scratch. Create a Template Edit template For this tutorial, we will use the template: Shopify Click on Templates and search for and select the template shown in the results. shopify Select each layer and rename the 4 layers. This will help when the template layers are matched with Shopify data on Zapier. Logo Product image Name (Product Name) Price You can rename the layer using the text box. Next, replace the placeholder logo and colors in line with your brand identity. This will keep your logo and colors consistent across all images. Save Template. Get your Supportivekoala API Key You will need your Supportivekoala API key at a later stage to authenticate with Zapier. The API key is found in My Profile Connect Supportivekoala and Shopify using Zapier Now we can integrate Zapier with your Supportivekoala account to automatically generate images. You will need to: Connect your Shopify account Create an image with Supportivekoala using the API Key Make a Zap Log in to your Zapier account and Make A Zap. Set Trigger We will set a trigger so when a new product is created in Shopify, it will kick off the automation of a new image. Choose as the app to be connected to and select as the trigger event. Shopify New Product Hit continue. The next step allows connecting your Shopify account. Enter your Shopify username: Click Yes, Continue. Install the app to authorize Zapier access to your Shopify account: After installation, you will be redirected to Zapier to continue the action. Test trigger: Hit continue : Create an image in Supportivekoala An action is an event a Zap performs after it starts. This will push a resulting action from Shopify to Supportivekoala. Choose as the app and select as the action event: Supportivekoala Create image Sign in to Supportivekoala : Hit continue. Connect your Supportivekoala account by pasting your API key retrieved earlier to allow Zapier to access your Supportivekoala account. Input the API key and click Yes, Continue. Select the template ID. Zapier will load the template settings. The fields we need to populate are : Product image Name (Product Name) Price Add the currency sign $ before the Variants Price: Test & Review Copy the to your browser to preview the generated image image_url Publish photo to the Instagram feed Create an action to be performed when the Zap runs. Note that this will only work for an Instagram Business Account and not a Personal or Creator Account. Choose as the app and select as the action event. Instagram for Business Publish Photo Hit continue: Log in to use your Facebook account with Zapier. After connecting your Instagram for Business account, you will be prompted to populate the fields to set up the action. Pull the Image URL from Supportivekoala Pull the Caption from Shopify Hit continue: A media will be sent to Instagram for Business. Visit your page to preview media. Turn on Zap! Viola! Every time a new product is added, Supportivekoala will generate dynamic images for new products using the product name, company logo, and multiple product images. You can add another action to push data to different templates. Thanks for reading, if you want to read similar articles and find out more about our service you can go to supportivekoala

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How to Auto-Generate Promotional Graphics for your New Shopify Products

Tokens like , and all power their own chains with a common goal of providing a scalable platform for decentralized global apps. Ethereum Solana Polkadot Polkadot in particular enables the use of parachains which are custom, project-specific blockchains that are integrated within the Polkadot ecosystem. Parachains are considered parallel chains that have their own runtime logic. They also benefit from the shared security and cross-chain messaging provided by the Polkadot relay chain. While parachains permit a high degree of flexibility and customization, they also require more effort to create and maintain over time. For the last two years, most crypto startups within the Polkadot ecosystem have wanted to eventually become full-fledged parachains. Yet with the rise of integrated applications or DApps like RMRK and Zenlink, the question for startups today is – do we need to become a parachain? The emergence of these integrated DApps and protocols shows that the next phase of the Polkadot may be one where parachains become optional within the overall ecosystem. I believe that integrated applications will lead to best practices for the cross-consensus communication format, thus creating a powerful and thriving ecosystem that other public chains will not be able to replicate. Polkadot defines the difference between smart contracts and parachains as follows: When a feature is implemented with a smart contract, the smart contract you write must be deployed on a specific chain and associated with an address on that chain. In contrast, a runtime or module developed on a parachain to implement the feature you want is to create a standalone state machine. Smart contracts must be updated manually, while parachains will be able to swap out their code completely with root commands or governance pallets automatically, making upgrades easier. When you build a smart contract, it will eventually be deployed to a target chain within a specific environment. Parachains allow developers to state their own chain’s environment and even allow others to write smart contracts for them. The integrated applications or DApp model beyond the Polkadot parachain model, consists of the following: The back-end logic of the application is decentralized. Users are interacting with the chain rather than the application. The application is not a parachain but a pluggable module, which is a pallet that can – but not necessarily – be deployed on a parachain. Different backend modules of an application may be deployed on different chains. For example, Zenlink’s swap pallet is deployed on multiple parachains. Upgradeability – Upgrading of applications is flexible. The token for the application is issued on statement. Unlike smart contracts, such as DeFi projects on EVM chains, integrated applications not only keep the characteristics of decentralization and smart contracts but are also technically flexible. For instance, and are the pioneers of this type of application. They can be integrated into new DApps by deploying multiple pallets or runtime modules on different parachains and using the optimal performance of various parachains. RMRK Zenlink Substrate Using the integrated application approach, Zenlink is providing an open, universal cross-chain DEX protocol for building DEX on Polkadot with one click, while RMRK is building a standard cross-chain NFT infrastructure in the Polkadot and Kusama ecosystem. Building Blockchain Bridges As an established parachain member of the cross-chain ecosystem, the provides computing power to other blockchain applications while protecting the data layer. Polkadot Phala Network Phala enables use cases such as privacy-protected DeFi trading positions and transaction history, co-computing DID confidential data and light-node cross-chain bridges. Today, Phala’s provides the ability to swap ERC20 PHA to the Khala chain with only an Ethereum transaction fee. It represents the beginning of cross-chain compatibility and what future blockchain networks may look like. This bridging from Polkadot to Ethereum is accomplished by using the . Khala-Ethereum bridge ChainBridge cross-chain communication protocol Also published on: https://dailyhodl.com/2022/01/12/the-rise-of-integrated-polkadot-applications/

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Polkadot Parachains will Lead to Best Practices for Cross-Consensus Communication

I worked as a content marketer for various digital marketing agencies. Together, we ranked hundreds of thousands of pages on Google's #1. Here are 7 things we learned. 1. There Are 3 Ways To Win The Internet Game. There are several reasons why tech marketers love the internet. Some want to be celebrities in their niche. Others want to sell their courses and consulting programs, and some, want to fill their pipeline with qualified leads...consistently. Here's a hint. You can achieve all those with content marketing. You have to meet 3 conditions though: Get traffic. Build trust. Get conversions. Most businesses think they nailed one area and failed in the other. For example: A consulting client would tell me they have a good product, that they spend $5 a day on Meta Ads, that they get some traction but can't get a sale. So if I could just help them increase conversions, everything would be fine. But they don't understand that without trust, there's no sale and without a sale, there's no business. So it's either you nail everything or you fail at everything. I know your desire to succeed. Just make tactics on how to increase in each of the three metrics and sooner or later, you'll meet your marketing objectives. 2. Consistency Is Key Secondly, I learned the importance of consistency. Consistency means doing the same thing even if you're not seeing results. No, that's not insanity. Notice that I said 'not seeing results' as opposed to 'not getting results.' Anytime you publish a blog post, you have to share it. And when you share it, someone will read it. Each time, we plant a seed when we publish. We don't know where or when the first buyer comes from. But when the leads come in, when they swamp your website like a storm, you'll realize that all those efforts were not in vain. Some people ask: Well, you'll never go wrong publishing daily. Just the way we feed our body. "What's the best publishing frequency?" 3. Content Marketing Takes Time Sorry to say this: It takes time to grow a blog. Content marketing takes time. And if anyone told you you could make 6 figures through a blog in 90 days, you've probably been lied to by a guru. You see, there are several Internet Marketing challenges. But traffic that comes quickly like that also disappears quickly. Traffic that moves with trends disappears with the trend. And before you scale, they'll be gone. Examine almost any claim: Someone could spend a million dollars growing a blog to 100,000 visits a month. He's achieved his goal, YES. But are you sure he got the necessary returns? Anyway, you can take small steps or take the strides. You can grow on the ordinary lane or the fast-lane. What I know is that it will take time before you recover your initial investment in time and money. 4. Integrated Marketing Is Most Effective. If you run Google ADs to content, you'll get better ROI. I know you're asking: 'What does this dude mean, running Google Ads to content?' Yes, I mean making your Ad look like an article. Most people hate Ads. As a copywriter, I write Ads, but never watch any Ad on youtube. In fact, I have an arsenal of Ad blockers and browsers for this specific purpose. Counterintuitive right? You can't blame us. Consumer behaviour changed. People browse online for various reasons. They may seek entertainment, seek information, or seek products and services. It's a big mistake to give a product to someone who seeks information. Or giving a discount to someone who seeks entertainment. The basic rule of persuasion should be giving people what they want. An advertorial blends almost any marketing message to the needs of the user, making it difficult to ignore. I'm inspired to coin some names. If you're on Google, combine your Ad with some problem-solving information, That's an Advertorial. If you're on Youtube, combine your Ad inside a useful video. Videotorial. In fact, it doesn't have to be labeled as an Ad and you don't have to pay Ad platforms. I'll expound on this next time. 5. Begin with the end in mind The Internet likes organized people. See, I once made a website. I wrote all the service pages. I wrote the about page, contact page, and most importantly, homepage. Then I started putting the CTAs. And I realized we had nothing valuable to offer our readers. What did I do? I canceled everything, went back to the drawing board, and made something valuable for our readers. The whole website content was then written around that valuable content. We had more clarity, clear messaging that wouldn't leave a reader confused. I see startup websites with mega menus, are they competing with Amazon or what? 6. Always Leverage There's always a way of getting more out of every action. Most people ask: I've written some content but can't get traction. So they keep hiring and firing new writers, hoping that one day, they too will get a writer, who will write good content, so they too, can also get traction. That's a long sentence. I know. But you must realize that what you need isn't more content but more marketing. You can always turn one article into a video, another slide, another podcast, and much more. You could make some edits on one article and publish it as a guest post. You could take a chapter out of an eBook and publish it in a magazine. Optimization comes before innovation. See, we wanted to explore the space yet we didn't know how to wash hands. 7. Content Marketing Is Not for everyone Finally, content marketing is not for everyone and not everyone who takes this path succeed. If referrals are the main source of customer acquisition, stick with that. If you get business through direct mail, stick with that. Let those who are good on social media do influencer marketing. And let those who are good with videos use youtube. Most startups have fear of missing out. They diversify their efforts before mastering one main customer acquisition channel. Content marketing needs SEO. It's for those who are in a good niche worth blogging about. A niche that people feel comfortable writing comments about something. Nobody is interested in reading boring press releases and how a certain company partnered with the other. The ordinary web surfer is a truth seeker. They seek good and unique information. You just have to find ways of winning this person so he keeps coming back to read your blog.

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How Top Tech Marketers Receive Quality Traffic: 7 Tips Proven to Reap Recurring Revenue for Years

The last few months have witnessed an explosion of interest in the metaverse. Companies as diverse as Nvidia, Apple, and Niantic are all throwing themselves headlong at developing the technology to make it a reality. Facebook even rebranded itself as Meta, in a nod to its future ambition to dominate the metaverse. But much of what's developed so far amounts to little more than vague promises of immersive experiences to come. There's been a distinct lack of any tangible products that demonstrate how powerful a concept the metaverse is. But that's about to change. We here at are working on a new multiplayer online battle arena (MOBA) game that blends NFT technology, GameFi mechanics, and mixed reality into an all-new multiverse experience. And players should get their first look at it in less than two months. If that piqued your interest, read on – here's everything you need to know about our project. Fight Of The Ages What is Fight Of The Ages? Fight Of The Ages is a new AAA game we're building that sits at the crossroads of a variety of exciting new gaming technologies. The game itself relies on the Unity 3D engine to deliver a hyper-realistic game world that will form the basis of our metaverse. And because we're committed to delivering a groundbreaking experience to the widest possible audience, it will be available on every major platform – including Android, iOS, WebGL (Browsers), Windows, and macOS. In other words, our metaverse will be accessible by anyone, anywhere, and on every platform. NFT Technology in Fight Of The Ages To begin with, we're making NFTs central to the game as a way of giving players ownership over all of their hard-won in-game assets. But unlike other NFT games, we're also giving players the ultimate form of control over those assets. To that end, players can buy and sell their heroes, items, and skins on our – but that's not all. marketplace platform We're also introducing a brand new concept in GameFi mechanics that we call rent-to-play. It means that owners of game assets can monetize all of their hard work in the game by listing their assets on the marketplace for other players to rent. So, for example, a new player who doesn't want to invest too much time or money into overcoming campaign events can simply rent the items they need to succeed from other players who've already done the work to level up. The resulting system will make the game into an economic engine the likes of which crypto gamers haven't seen before. But the in-game economics is just the beginning. The game itself has so much to offer that it's certain to draw in traditional gamers, too. The Primary Game Mechanics in Fight Of The Ages Inside the game, there's no shortage of things for players to do. To start with, there's a campaign mode available to all players, that will allow them to explore the vast game world we're creating. The campaign mode will begin with The Unity Saga stage, which will introduce players to three distinct parts of the world. Those parts are The Greenland, The Earth, and The Nightmare – and they'll get to explore them through more than 30 levels of quest-driven gameplay. And to add to those, we'll be adding monthly warrior quests and seasonal quests that challenge players to improve their rankings and earn our in-game currency, FOTA tokens. Beyond the campaign mode, Fight Of The Ages will also feature a player-versus-player battle arena where players can fight to level up and earn FOTA tokens. The system will use an algorithm-based matching system to keep fights fair and to give everyone a chance to hone their skills against players of their own level. The same rules apply to the arena's duel mode, where players can control teams of multiple heroes to test their skills against other players' teams. But in duel mode, it's also possible to challenge other players directly – regardless of their level. That means players can seek out tougher competition by choice as a way of sharpening their skills if they wish. A Real Immersive Game Experience Although Fight Of The Ages' gameplay and economy are exciting, we have yet to even discuss what is surely the most exciting part of the game. It's that we're building everything you've read about with an eye toward compatibility with . That means players will soon have the option of experiencing our metaverse using Microsoft's industry-leading augmented reality (AR) system Hololens or the VR headset of their choice. Microsoft Mesh And, because Microsoft Mesh is built for cross-platform compatibility, it gives us the option to extend our AR gaming experience to all users. For example, mobile users can experience AR-enabled battles using their device's screen and camera, and desktop users can still access our metaverse through the game's Mesh-enabled app. Coming Soon to a Device Near You The best part of all of this is the fact that it's not just theoretical. We're already building it and expect to have an Alpha version available on iOS, Android, and PC by February of 2022. And around the same time, we'll also be holding an IDO to allow our community to claim a part of the project for themselves. By then, it should be obvious to all that we're building a metaverse that's more than just talk. It'll be a leading-edge gaming experience that will demonstrate how powerful the medium can be – and a statement to gamers everywhere that the metaverse is very real and just as amazing as all of the media hype is making it out to be.

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In an age where websites are king and almost every brand, whether a person or organization, is obligated to have one, we as a society are driven to make owning a website as egalitarian as possible. This translates to making building web applications as easy and as efficient as possible. which is evident in the Gatsby.js vs Next.js debate. The free and open-source JavaScript library, React, has been around since 2013, and since then, a couple of frameworks have been built for and on top of the library to make development easier. Some of these frameworks or technologies are , , , , and as we might expect, there has been a lot of debate between these technologies on which is better for creating web applications and why. Hugo Gatsby.js Next.js Jekyll Much attention has been placed on the Gatsby.js vs. Next.js debate as they are both at the forefront of building front-end applications. This article will discuss what exactly Gatsby.js and Next.js are, their similarities, their strengths, and finally which is better to use, for what purpose, and why. Table of Contents What is Gatsby.js What is Next.js Similarities Gatsby.js vs. Next.js Gatsby.js Use Cases Next.js Use Cases Final Thoughts What is Gatsby.js? is a free, open-source React-based framework used to build fast and flexible web applications. It utilizes React, webpack, and GraphQL functionalities to help us build high-speed and SEO-friendly websites, and quickly too. Gatsby.js Although Gatsby.js has evolved, at its core, Gatsby.js has been known as a static site generating (SSG) React framework. What is Next.js? is a free and open-source React development framework built on node.js. Next.js used server-side rendering ( SSR ) to prerender its web pages initially until the Next.js 9.3 that introduced SSG. Next.js So now, with Next.js, you can decide how you want to prerender your pages SSG vs. SSR. Similarities The Idea that there has been a lot of debate surrounding these frameworks signifies that there must have been some similarities between them, to begin with. In this part of the article, we will give examples of what these similarities are. They are both React frameworks. They are both used to build fast, high-performance, search engine optimized websites. They both have well-written and easy-to-understand documentation. Gatsby.js vs Next.js Static Site Generating ( SSG ) vs. Server-Side Rendering ( SSR ) Gatsby.js Static site generating means creating static pages for your websites or creating static web pages in general. This means that what you see is what you get, and every piece of the website has been hard coded in, no matter how many times that component appears on the website (examples of such elements are headers, footers, etc.). Gatsby.js has been optimized for this very purpose. In Gatsby.js, the HTML files are generated during the build phase. Next.js Until the Next.js 9.3 version, which incorporated Static Site Generation, Next.js solely relied on SSR to display HTML pages, which meant that HTML pages were rendered at run time every time a request from the client was sent to the server requesting for the page. Now you can decide how you want to prerender your pages using either Static Side Generating or Server Side Rendering. Data Handling Gatsby.js Gatsby.js is very opinionated when fetching data as it requires you to use GraphQL to source out information. This allows users of the web application to fetch only important data from the database, adding an extra layer of security. Next.js Next.js does not care how you get the data, whether asynchronously or synchronously, via fetch, Rest APIs, GraphQL, or even directly from the database. Flexibility Gatsby.js Gatsby.js is an opinionated framework. Next.js Next.js can be more flexible than Gatsby.js as you can decide how you want to prerender your web pages, whether using Static Site Generation or Server Side Rendering. This can be especially useful when you need to scale the project in the future and do not need to commit to one presently. Next.js also offers you the flexibility to fetch data from the database or content management system (CMS). Gatsby.js Use Cases Gatsby.js has its strengths, and like anything that has ever existed, it also has its weaknesses. So what are the perfect use cases for the Gatsby.js framework? Static Websites As discussed above, Gatsby.js is king when it comes to static websites. Static websites have complete and single HTML pages for each page. Documentation, Personal Blogs, Personal Portfolios Gatsby.js is great to use in cases where you don’t plan to create websites over 500 pages and do not need to serve dynamic content or plan to scale. Next.js Use Cases Dynamic Websites or Hybrid Websites Dynamic websites can be thought of as having web pages that render different content with the same template. As a result, they could change or display other content depending on each viewer, time of the day, or any factor. Hybrid Websites are a mixture of both static web pages and dynamic web pages, and as we have learned, Next.js 9.3 implements SSG, which makes Next.js the perfect choice for hybrid websites as you can choose to use either SSG or SSR to prerender your web pages. Large multi-user websites These kinds of websites have a lot of users, and sometimes at the same time, there is a lot of data generated and a lot of changes made to the web pages. Examples of multi-user websites built with Next.js are Uber, Netflix, etc. Big E-commerce websites Some big e-commerce websites have over 500 pages. In this scenario, it would be unwise to use static pages as they would be challenging to create and extremely difficult to scale. Final Thoughts Gatsby.js and Next.js have proven to be great alternatives to building your websites from scratch, as websites built from scratch usually have poor SEO and low performance compared to websites built with Gatsby.js or Next.js. In this article, we discussed them in detail, their strengths, and their allure. Still, I would love to wrap it all up by saying that it all depends on what you are trying to build for static websites Gatsby.js is the way to go, and for dynamic large multi-user websites, Next.js is the way to go.

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Gatsby.js vs. Next.js: The Best React Framework and Its Use Cases

Content marketing is the process of creating and distributing . Mostly, this is to attract, acquire, and engage a clearly defined audience. valuable content The goal is to deliver your message to the right audience with the right message at the right time. Many businesses struggle with content creation because they do not have a clear content marketing strategy. One study shows that 70 percent of people prefer to get information about a company or learn something from an article or blog post rather than from a traditional advertisement. ( ). Demand Metric You are losing a lot if you are not considering content marketing as part of your digital marketing strategy. The importance of a content marketing strategy Content marketing is a powerful way to engage with your audience and build your brand’s trust. Moreover, it is not just about creating content that will engage your audience but also about finding the channels and platforms to distribute that content. A successful content marketing strategy focuses on the following: Defines the goals of the campaign What do you want to achieve? Do you want new clients? Are you trying to send traffic to your blog? For example, a business might use social media content to expand its reach. On the other hand, another might use blogging to attract new clients. Knowing or having a clear goal helps you achieve an effective content marketing strategy. Identifies the target audience Who are you targeting? Where do they live, and what do they do? What content do they love seeing? For example, you are most likely to get a good response when you target millennials on Instagram because they spend most of their time there. According to , 52% of millennials want to see videos from brands they support, while only 25% of those 45-54 do. Hubspot Defines the message and tone of voice How are you going to put the message across? Does your business use an informal tone? Or does it use a technical or non-technical one? Your content marketing strategy should consider your brand tone. For example, you cannot use an informal tone on your companies blog if your target audience is mostly CEO’s or people in leadership roles. On the other hand, you cannot have a formal tone in your content when targeting a less formal audience like teens. Identifies the channels and platforms for distribution You have created your content and are ready to distribute it. Which platform have you chosen? For example, images and videos perform well on Instagram because it is a visual platform. Best for reaching millennials. Facebook allows you to post long-form content like texts and videos too. Best for reaching both millennials and the older generation. If you want to reach professionals with your content, LinkedIn is your best bet. Best for content with a formal tone. Do you have something you want to share quickly using a few characters? Twitter is the best place to post your short text content. There are so many social media platforms popping up every day. Make sure you pick platforms that have your target audience. What types of content should you create? There are many different types of content that you can create for your business. Furthermore, the content you choose should depend on the goals and objectives of your business. Consider how much time, energy, and resources you have to invest in content creation. Also, you need to consider the platform(s) that you will distribute your content. Some popular types of content include: Blog posts When it comes to content types, blogs are one of the best you can use. You are currently reading this article on my blog, meaning blogs still are one way of putting your point across. Many content managing platforms will allow you to start a blog right off the bat without having any money. A good example is . You can create a blog about anything on WordPress and share it with the world. WordPress Bloggers who utilize blogging for marketing purposes see 13 times the ROI of businesses that do not. ( ) Semrush Pros It helps you share company news. You will connect with new people. You will get proclaimed an expert. It drives long-term results. Cons It’s a lot difficult than it looks. Blogging for your business can hurt you if you do it wrong. It takes a huge upfront investment of time and work. Videos Videos are taking over when it comes to content marketing that works effectively. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017 ( ). Cisco A 1-minute video can say a lot compared to an image posted on social media. A good strategy can set your business apart from the rest. video marketing Pros Search engines love video. Video builds trust and credibility. Videos encourage social shares. Easy to measure. Cons A low-quality video or poor video execution possible cheapens your brand. A video can be a distraction when it’s too long. In some instances, it can be costly to create. Social Media Posts More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark  ( ). We are social Top 5 social media platforms Facebook YouTube WhatsApp Instagram TikTok Each of these social media platforms has its unique content type. Moreover, different platforms have different audiences. Social media content you can create: Videos Text posts ebooks Images Video stories Conclusion In conclusion, content marketing can be a perfect way to get the word out about your products or services. Key takeaways For you to have an effective content marketing strategy, consider the following: Define your goals. What do you want to achieve for your business? Awareness, conversions, traffic e.t.c Identify your target audience. Is your audience young or old? Are they working class or college students? What message are you passing across, and what is the tone. Are you formal or informal? Which channels are you going to use? Is it Facebook, Twitter, YouTube e.t.c Resources allows you to create stunning social media content. Canva Use to buy a domain and host your blog. Bluehost Write good blog articles using Grammarly Use to create stunning mockups for your product or service. PlaceIt Do you need any help with your content marketing strategy? Drop me an email: khamishamis1@gmail.com Also published . here

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Learn how this algorithm can understand images and automatically remove the undesired object or person and save your future Instagram post! You’ve most certainly experienced this situation once: You take a great picture with your friend, and someone is photobombing behind you, ruining your future Instagram post. Well, that’s no longer an issue. Either it is a person or a trashcan you forgot to remove before taking your selfie that’s ruining your picture. This AI will just automatically remove the undesired object or person in the image and save your post. It’s just like a professional photoshop designer in your pocket, and with a simple click! This task of removing part of an image and replacing it with what should appear behind has been tackled by many AI researchers for a long time. It is called image inpainting, and it’s extremely challenging. Learn more in the video! Watch the video References ► Complete article: ► Suvorov, R., Logacheva, E., Mashikhin, A., Remizova, A., Ashukha, A., Silvestrov, A., Kong, N., Goka, H., Park, K. and Lempitsky, V., 2022. Resolution-robust Large Mask Inpainting with Fourier Convolutions. In Proceedings of the IEEE/CVF Winter Conference on Applications of Computer Vision (pp. 2149-2159). ► Code: ► Colab Demo: Product using LaMa: https://cleanup.pictures/ ► Fourier Domain explained by the great : ► Great in-depth explanation of LaMa with the authors by : ► My Newsletter (A new AI application explained weekly to your emails!): https://www.louisbouchard.ai/lama/ https://github.com/saic-mdal/lama https://colab.research.google.com/github/saic-mdal/lama/blob/master/colab/LaMa_inpainting.ipynb @3Blue1Brown https://youtu.be/spUNpyF58BY @Yannic Kilcher https://youtu.be/Lg97gWXsiQ4 https://www.louisbouchard.ai/newsletter/ Video Transcript 00:00 you've most certainly experienced this 00:01 situation once you take a great picture 00:04 with your friend and someone is 00:05 photobombing behind you ruining your 00:07 future instagram post well that's no 00:10 longer an issue either it's a person or 00:12 a trash can you forgot to remove before 00:14 taking your selfie that's ruining your 00:16 picture this ai will automatically 00:18 remove the undesired object or person in 00:21 the image and save your post it's just 00:23 like a professional photoshop designer 00:25 in your pocket with a simple click this 00:27 task of removing part of an image and 00:29 replacing it with what should appear 00:31 behind it has been tackled by many ai 00:34 researchers for a long time it's called 00:36 image and painting and it's extremely 00:38 challenging as you will see the paper i 00:40 want to show you achieves it with 00:41 incredible results and can do it easily 00:43 in high definition unlike previous 00:45 approaches you may have heard of before 00:48 you definitely want to stay until the 00:49 end of the video to see that you won't 00:51 believe how great and realistic it looks 00:54 for something produced in a split second 00:56 by an algorithm as i said this task of 00:59 imaging painting is basically you 01:00 removing unwanted objects from your 01:02 images you should be doing the same in 01:05 your work life and remove any friction 01:07 your next step as an ar professional or 01:09 student to do that should be to do like 01:11 me and try the sponsor of today's 01:13 episode weights and biases if you run a 01:16 lot of experiments you should be using 01:18 weights and vices it will remove all 01:20 painful steps from hyperparameter tuning 01:22 to results analysis with a handful of 01:25 lines of code added and it's entirely 01:27 free for personal usage it takes not 01:29 even five minutes to set up and you 01:31 don't have anything else to do forever 01:34 talking about removing friction points i 01:36 don't think you can do better than that 01:38 weight and biases has everything you 01:39 need for your code to be reproducible 01:42 without you even trying for your 01:44 well-being do like me and give weights 01:46 and biases a try for free with the first 01:48 link below to remove an object from an 01:50 image the machine needs to understand 01:52 what should appear behind the subject 01:54 and to do this will require having a 01:56 three-dimensional understanding of the 01:58 world as humans do but it doesn't have 02:00 that it just has access to a few pixels 02:03 in an image which is why it's so 02:05 complicated whereas it looks quite 02:06 simple for us that can simply imagine 02:09 the depth and guess that there should be 02:11 the rest of the wall here the window and 02:13 etc we basically need to teach the 02:15 machine how the world typically looks 02:17 like 02:18 so we will do that using a lot of 02:20 examples of real world images so that it 02:23 can have an idea of what our world looks 02:25 like in the two-dimensional picture 02:27 world which is not a perfect approach 02:29 but does the job then another problem 02:32 comes with the computational cost of 02:34 using real-world images with way too 02:36 many pixels to fix that most current 02:38 approaches work with low quality images 02:41 so a downsized version of the image that 02:43 is manageable for our computers and 02:46 upscale the inpainted part at the end to 02:48 replace it in the original image making 02:50 the final results look worse than it 02:53 could be or at least they won't look 02:55 great enough to be shared on instagram 02:57 and have all the likes you deserve you 02:59 can't really feel it high quality images 03:01 directly as it will take way too much 03:03 time to process and train or can you 03:06 well these are the main problems the 03:08 researchers attacked in this paper and 03:10 here's how roman suvarov ital from 03:13 samsung research introduced a new 03:15 network called llama that is quite 03:17 particular as you can see in image and 03:19 painting you will typically send the 03:21 initial image as well as what you'd like 03:23 to remove from it this is called a mask 03:26 and will cover the image as you can see 03:28 here and the network won't have access 03:30 to this information anymore as it needs 03:32 to fill in the pixels then it has to 03:35 understand the image and try to fill in 03:37 the same pixels it thinks should fit 03:39 best so in this case they start like any 03:41 other network and downscale the image 03:44 but don't worry their technique will 03:45 allow them to keep the same quality as a 03:47 high resolution image this is because 03:50 here in the processing of the image they 03:52 use something a bit different than usual 03:54 typically we can see different networks 03:56 here in the middle mostly convolutional 03:58 neural networks such networks are often 04:01 used on images due to how convolutions 04:03 work which i explained in other videos 04:05 like the one appearing on the top right 04:07 of your screen if you are interested in 04:09 how it works in short the network will 04:11 work in two steps first it will compress 04:14 the image and try to only save relevant 04:16 information the network will end up 04:18 conserving mostly the general 04:20 information about the image like its 04:22 color overall style or general object 04:24 appearing but not precise details then 04:27 it will try to reconstruct the image 04:29 using the same principles but backward 04:32 we use some tricks like skip connections 04:34 that will save information from the 04:35 first few layers of the network and pass 04:38 it along the second step so that it can 04:40 orient it towards the right objects in 04:42 short it easily knows that there's a 04:44 tower with a blue sky and trees called 04:47 global information but it needs the skip 04:49 connections to know that it's the eiffel 04:51 tower in the middle of the screen that 04:53 there are clouds here and there the 04:55 trees have these colors etc all the fine 04:58 grained details which we call local 05:00 information following a long training 05:02 with many examples we will expect our 05:04 network to reconstruct the image or at 05:06 least a very similar image that contains 05:09 the same kind of objects and be very 05:11 similar if not identical to the initial 05:14 image but remember in this case we are 05:16 working with low quality images that we 05:18 need to upscale which will hurt the 05:20 quality of the results the particularity 05:22 here is that instead of using 05:24 convolutions as in regular convolutional 05:26 networks and skip connections to keep 05:28 local knowledge it uses what we call the 05:31 fast fourier convolution or ffc this 05:34 means that the network will work in both 05:36 the spatial and frequency domains and 05:39 doesn't need to get back to the early 05:40 layers to understand the context of the 05:42 image each layer will work with 05:44 convolutions in the spatial domain to 05:46 process local features and use 4g 05:49 convolutions in the frequency domain to 05:51 analyze global features the frequency 05:53 domain is a bit special and i linked a 05:55 great video covering it in the 05:57 description below if you are curious it 05:58 will basically transform your image into 06:00 all possible frequencies just like sound 06:03 waves and tell you how much of each 06:05 frequency the image contains so each new 06:09 pixel of this newly created image will 06:11 represent a frequency covering the whole 06:13 spatial image and how much it is present 06:16 instead of colors the frequencies here 06:19 are just the repeated patterns at 06:21 different scales for example one of 06:23 these frequency pixels could be highly 06:25 activated by the vertical lines at a 06:27 specific distance from each other in 06:29 this case it could be the same distance 06:31 as the length of a brick so it will be 06:33 highly activated if there is a brick 06:35 wall in the image from this you'd 06:37 understand that there's probably a brick 06:39 wall and the size proportional to how 06:41 much it is activated and you can repeat 06:43 this for all pixels being activated for 06:45 similar patterns giving you good hints 06:48 of the overall aspect of the image but 06:50 nothing about the object themselves or 06:52 the colors the spatial domain will take 06:54 charge of this so doing convolutions on 06:57 this new 4d image allows you to work 06:59 with the whole image at each step of the 07:01 convolution process so it has access to 07:04 a much better global understanding of 07:05 the image even at early layers without 07:08 much computational cost which is 07:10 impossible to achieve with regular 07:11 convolutions in the spatial domain then 07:14 both global and local results are saved 07:17 and sent to the next layer which will 07:19 repeat these steps you will end up with 07:21 the final image that you can upscale 07:23 back the use of the fourier domain is 07:25 what makes it scalable to bigger images 07:27 as their image resolution doesn't affect 07:29 the fourier domain since it uses 07:31 frequencies over the whole image instead 07:34 of colors and the repeated pattern it's 07:36 looking for will be the same whatever 07:38 the size of the image meaning that even 07:40 with training this network with small 07:42 images you will be able to feed it much 07:44 larger images afterward and get amazing 07:47 results 07:54 as you can see the results are not 07:55 perfect but they are quite impressive 07:57 and i'm excited to see what they will do 07:59 next to improve them of course this was 08:01 just a simple overview of this new model 08:03 and you can find more detail about the 08:05 implementation in the paper linked in 08:07 the description below you can also 08:09 implement it yourself with the code link 08:11 below as well i hope you enjoyed the 08:13 video and if so please take a second to 08:16 share it with a friend that could find 08:17 this interesting it will mean a lot and 08:20 help this channel grow 08:21 thank you for watching 08:24 [Music]

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B2B purchasing behaviour has shifted dramatically in recent years. As a result, businesses have had to quickly adapt to how they interact with potential clients as the traditional sales process that defines a prospect's buying path has been turned upside down. Marketing, Sales, and Customer Success — these three distinct departments have a significant influence on revenue, but when each department begins to center their attention on their individual growth, it's easy for them to miss out on opportunities and for customers to lose out on a unifying buying experience. It's quite necessary therefore for these departments to come under a single entity as many companies have come to realise that a siloed strategy is no longer viable. This alignment brings about the subject of Revenue Operations. What Is Revenue Operations? Revenue operations (also known as RevOps) is the business practice of driving revenue across teams. Revenue operations have one purpose, and that is to boost predictable revenue and streamline processes across marketing, sales, and customer successes. This results in increased revenue growth due to increased revenue team efficiency. Why Is Revenue Operations So Important? There are three crucial elements to note when it comes to aligning — People, Data, and Processes. People Suppose you have marketing, sales, and customer success departments. It's known that the goal of the marketing department is to generate leads for the sales department, who will, in turn, make an effort to turn those leads into sales. The converted customers are then handed over to the customer success team. As a result, each team has its own set of KPIs and targets to achieve. But this can lead to a major flaw in revenue growth, in that your marketing team may be capable of generating a huge number of leads for sales but what if the leads generated are of poor quality? Does it probably mean that the sales team is wasting time on leads that are unlikely to convert? This same logic also applies to the customer success team. Marketing sends the leads to Sales, which is responsible to close the sale and then will frequently hand that closed sale over to Customer Success. But there is not much collaboration between the Sales and Customer Success team to know how to increase revenue from those customers. Data Data is the lifeblood of any business. Any organisation having revenue growth in mind must know how to handle and derive insights from data. There'll likely be a major disconnect when the Marketing, Sales, and Customer Success Department follow a siloed system. Each department looking at a different set of data is not helping. Processes Communication is a critical element here. With each team having individual metrics and processes, keeping track of huge teams and enormous amounts of leads and clients can be difficult. As a result, it is important to adopt revenue operations as it enables you to unite your team under a single vision and offer them a single goal to achieve. Revenue operations help align teams and departments with the company’s goals and strategy, drive top-line growth and increase profitability. It is also an integral part of managing customer relationships. Revenue Operations allow you to streamline your processes and guarantee that everyone on your team is on the same page. How To Know When It's Time To Invest In RevOps? Knowing when to delve into RevOps is critical for the success of any business. However, one does not just simply go into RevOps simply because it's working for another organisation. It's essential to know when to invest in it and start working on a RevOps strategy. The following 3 Questions (based on the above People, Data, and Processes) will help you know whether it is this is the right time to invest in RevOps: Are you experiencing Tool Overload? With recent developments in automation, a lot of tools are being used to ease the sales process. When you find your company employing the use of these many tools and they do not communicate well, that's a call to align your tech stack into one centralised tool. Are your data insights adding up? Having distinct data results from different departments can be a real mess. A RevOps team helps you avoid this while having a consolidated view of your data. Are my processes up to date and able to be scaled? For today's fast-paced industry, business processes must constantly adapt and remain informed and prepared. A RevOps team assembles the required people to keep processes current and adaptive. Ready To Delve Into RevOps? Now once you have decided that it's time to delve into RevOps, it all boils down to building your team and providing training for them. You can decide to hire a RevOps specialist, one with a sales operations background, who knows how to work with marketing software tools, optimise sales, organise and analyse company data, and with extensive experience in creating scalable cross-functional processes and workflows. Or you can just go along with an already-trained team of professionals that will be able to immediately assist your company.

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Hi Harjyot, welcome to our series “Behind the Startup.” Please tell us about yourself and the story behind ? Ishan Pandey: Human Protocol I have spent the last decade working as technical lead across quite a few projects, primarily focused on utilizing AI in the finance & distributed computing domain. I also founded two successful ventures, building infrastructure to tackle misinformation, bias, and privacy issues. With that kind of background, HUMAN Protocol was the natural choice for me Harjyot Singh: HUMAN Protocol began with the idea of taking the technology and crowdsourcing capability of hCaptcha, a partner application and putting them on-chain. But once we achieved this with one type of task – namely, the labelling of images – we began exploring how the exact mechanisms could tokenize any type of task and what future of work that could make possible. The gig economy is growing. Microwork is increasing. The ways we work are changing, and HUMAN Protocol (" ") provides a new infrastructure to meet that change. All work tokenized, automatically (and securely) parcelled out to global workforces, verified, and rewarded. Protocol Please tell us a little bit about the protocol and its underlying technology to support decentralized job markets. Ishan Pandey: The Protocol is a permissionless software to facilitate the exchange of human work, knowledge, and contribution. More generally, it is a trustless layer that sits on top of existing blockchains within which any type of work can be represented, verified, and rewarded. This creates new decentralized job markets. Job markets in which there is no intermediary control, as can be seen on freelancing platforms such as Upwork, or crowdsourcing solutions such as MTurk. Harjyot Singh: Workers are free to access the work that suits them, and which fits their unique background and knowledge. Projects are free to access pools of global workers to complete small or big jobs, or gather the necessary responses to build comprehensive datasets and make informed decisions. Key to Protocol is the trustlessness inherent to blockchain technology. By building a system in which the primary exchanges are automated, guaranteed by software, we paradoxically enable both workers and projects to have greater trust in the job markets built on top. Trust that their contribution will be valued and remunerated, and trust that work will be completed to a project’s desired specifications. DeFi’s emergence has been considered by regulators as posing a risk to the traditional financial system. However, a substantial number of participants deemed DeFi participation to offer better risk-adjusted benefits than typical banking or investment services. What are your views on this supposition? Ishan Pandey: In fact, I think we’re starting to see the opposite; regulators in the West have begun to embrace DeFi. It’s rapidly evolving – which is most apparent in the increase of commodities trading on DeFi – and traditional banking will naturally need a few more years to catch up. Harjyot Singh: Regulatory pressure is an instinctive reaction to something new. Especially something that comes from the outside. This will change with time and new solutions that help create a middle ground. While the benefits of DeFi are obvious, the space still needs to find a way to pair with traditional banking, which several projects are actively working on and it’s the same with the Protocol: you can’t change how the world works overnight. It’s about gradually introducing new and better solutions that complement existing ones. China has been actively cracking down on cryptocurrency trade and mining since May 2021, causing a tremendous blow to cryptocurrency exchanges, mining companies, and investors. What are the global implications of this intense regulatory measure? Ishan Pandey: There will always be peaks and troughs. Bans, or talk of them, are common but rarely amount to much. You can see how meme-worthy these recent bans by China have become. The history of cryptocurrency is a tug and war between fear of change and awareness of its inevitability. That will continue to be the case for corporations and governments, but less so over time. In the case of China specifically, we see a lot of contribution from the Chinese community. Harjyot Singh: The recent rise of “metaverse” refers to a new paradigm that has piqued everyone’s interest within the crypto space. Can you elaborate on this fairly new concept that has emerged within this ecosystem? Ishan Pandey: Metaverse, like blockchain technology, isn’t a new concept, but the mainstream attention on it is. Two things are happening: new technologies such as blockchain are making the metaverse a possibility, and recent societal shifts are making it desirable, if not inevitable. Harjyot Singh: The pandemic specifically has opened up space for edge solutions to relocate to the center stage. As the ways we work, socialize, and live change, so must the ways we interact and connect. Increasingly, companies will look to blockchain technology to enter this space and be part of the new paradigm; one in which intermediaries do not yield all the power, but rather help manage the digital and dynamic relationships between distributed parties. The parent organization of Facebook, Meta, is seeking deeper compatibility with blockchain technology. Do you think we are fast approaching mass adoption of Blockchain technology across all sectors? Ishan Pandey: As we’ve already mentioned, yes: the mass adoption of blockchain technology is fast approaching. The dynamics of our world are changing. Blockchain provides a solution to a problem that has only really recently become apparent to most people. Companies and governments will naturally want to get ahead of this and establish their first-mover position. Harjyot Singh: That said, there’s more exciting things happening in the blockchain space than Facebook; the WhatsApp currency Novi has received little interest. That's why companies like Meta, Facebook and WhatsApp are looking to capitalize on the momentum that’s already been built. HP & Dell tried to capitalize on Web 2.0 but weren’t key to its success. It’ll be the same story here. I am interested in how companies from developing nations are building blockchain-based infrastructure and products that are getting mass adoption in their locale. Interest from big-name technology companies may legitimize the technology in the eyes of a few, but the train towards mass adoption has already left the station, so to speak. What new trends are we going to witness within the crypto ecosystem, especially in the post-covid-19 era? Ishan Pandey: With the increasing capability of Layer-1s, more attention will switch to solutions that deliver real-world use cases and usability. That’s what we’re excited about with the Protocol; it’s already one of the most used blockchain technologies in terms of users interacting with supported applications, operating across multiple L1s, and we’ve only really just begun our mission to bring the world’s work on-chain. With the worst of the pandemic behind us, there’s now an opportunity to bring blockchain-based solutions to the mainstream and realize new ways of working, exchanging, and generally interacting that reflect our post-Covid needs. Harjyot Singh: Disclaimer: The purpose of this article is to remove informational asymmetry existing today in our digital markets by performing due diligence, asking the right questions, and equipping readers with better opinions to make informed decisions.

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Source: Pexels It's almost 2022 and cybercrime is at an all-time high. Cyberattacks are becoming increasingly sophisticated, and nobody is safe– from the common everyday internet user, to multinational conglomerates, to government institutions. It's always said that individuals need to practice better cybersecurity hygiene and it's expected that as organisations with valuable, high risk information, larger international enterprises and government agencies spend a lot of money on implementing secure up-to-date cybersecurity programs. But what about small businesses? Small businesses might think cybercriminals would rather target larger enterprises and companies because of their sheer amount of valuable data, as well as resources. However, this is far from true with of small businesses suffering from cyber attacks, and without proper cybersecurity plans, the risk felt from these cyberattacks are vastly increased. almost 70% Many small business owners may believe that since their company is small they will never come up on the radar of a cybercriminal studies have shown that they seem to actually be the most vulnerable to an attack. It was found that were aimed at small businesses. Why is this? 43% of all cyber attacks Many Small Businesses Lack Adequate Security Measures Small businesses generally don't really put cybersecurity infrastructure in place. Implementation of cybersecurity infrastructure costs a significant amount of resources, and larger corporations often allocate millions of dollars to their security systems and are able to employ skilled cybersecurity solutions consultants. Small businesses just don’t have the kind of money needed to set up adequate cybersecurity infrastructure. Affordable IT security solutions for small businesses are almost non-existent. Since owners typically don’t have enough resources to splurge on cybersecurity, this also means they can’t afford to employ a team of professionals to set up, maintain and monitor their cybersecurity systems. For the few small businesses that have some form of security, they are far more or lack proper security protocols. The management and running of said cybersecurity teams are, most times, also pushed on a team of a few inexperienced people. likely to make use of outdated systems Cybersecurity Threats Are Not Taken Seriously A of more than 2000 small business owners conducted by CNBC revealed that only a mere 2% viewed cyberattacks as their most significant problem. Small business owners don’t think they will be targeted and aren’t prepared for attacks by cybercriminals. However, in a spark of irony, it is this way of thinking that is their undoing. This is the reason why they are so vulnerable. survey Cybercriminals love to hit small businesses because they know the owners won't take that many security precautions to secure themselves, making them easy targets. Cybercriminals are after personal data, and not only big corporations have those. The , where criminals were able to access Target’s server through stolen credentials from a small third-party vendor, also showcases why hackers might want to go for small businesses. Target data breach of 2013 Cybersecurity Best Practices for Small Businesses that Won't Break the Bank Small business owners might feel helpless against cyberattacks, especially in light of all the new (and expensive) technology recommended for organizations today. However, there are still steps owners can take to protect their companies that don't cost a fortune. Assess Your Business Risk Small businesses must have a clear picture of their cybersecurity risks before making any informed decisions about improving their cybersecurity posture. The first step in improving cybersecurity: can identify and help an owner understand what poses an attack risk, and where they can make the biggest improvements, it also identifies where a business is vulnerable, and helps you create a plan of action. cybersecurity risk assessment A good understanding of this risk will guide the choice and implementation of security strategies, process changes, and justify security-related expenses. Without understanding risk, any security decisions made may end up causing more harm than good. Small business owners also need to be prepared, in case of a cyberattack or other cyber-related emergency. This is essential, if owners want to be able to best protect their businesses, employees, and clients in the event of an attack. Backup Company Data It is important to have a copy of all company data in a backup repository, in case the organization gets hacked and its data gets erased. Protect sensitive data and back up the rest regularly on all computers. Critical data could be things like word processing documents, electronic spreadsheets, databases, financial files, human resources files, and accounts receivable/payable files. Businesses can that automatically copies files to storage. In the event of an attack, files can be restored from the backups. It is recommended to choose a program that gives the ability to schedule or automate the backup process, so there's no problem remembering to do it. make use of a backup program Use Antivirus Software and Keep It Updated Small business owners must equip all business computers and devices with , available from a variety of vendors, and update them regularly. Antivirus software vendors provide users with patches and updates regularly to correct security problems, improve functionality, and mitigate the ever-changing cybersecurity landscape. antivirus software and antispyware Configuring all software to install updates automatically makes management easy and systems more secure. Such software should not only offer protection but also technology that helps to clean computer, as needed and reset them to their pre-infected state. Organizations can also set up email spam filters, which filter potential threats and reduce the possibility of a phishing scam. Multi-Factor Authentication Multi-factor identification requires a user to provide multiple verifications of identity before granting access to information. Multi-factor authentication requires additional information like biometrics or simply a security code sent to a phone to log in. Enterprises need to invest in additional security measures that will act as a safety net, in case the weakness of the one means of authentication comes into play. The deployment of more secure authentication technology like biometrics has been proven to reduce the many risks that come with passwords like phishing, which account for because rather than authenticating users on passwords (which are transferable), it also authenticates users on inherent factors (fingerprint and facial recognition), and factors users must possess (key cards and tokens). 46% of cybercrimes Small businesses can also ensure the adoption of multi-factor authentication by employees and third-party vendors who handle their sensitive data, especially financial information, as getting to a company through its insiders and third-parties is a for hackers. working strategy Educate Employees about Cybersecurity In order to safely secure their businesses, small business owners must raise awareness of the risks and mitigation steps across their organizations. They must make sure employees are aware of cybersecurity threats and take precautions to protect themselves and their businesses. of data loss stems from internal employees who either maliciously or carelessly give cybercriminals access to organization networks; therefore, establishing basic security principles and policies regarding employees is one of the most important tasks enterprises must undergo to secure themselves against cyberattacks. Employees should be able to identify cybersecurity risks like phishing emails, maintain good security hygiene, and protect sensitive company data. Research shows that 43 percent To protect against threats from within, small businesses need to invest in cybersecurity training for all their employees. Since, in most cybersecurity attacks, ; if properly trained they can contribute to a company’s cybersecurity efforts in several ways. the first line of defense is often employees Protect Business Assets with Cybersecurity Insurance Data breaches cost small businesses , this could serve as a huge blow to small businesses with already tight budgets. Cybersecurity insurance can help cover the effects associated with cyberattacks and data breaches; data leakage or loss, lost profits after business interruption, investigation costs, legal costs, and more. Many insurance agencies also offer cyber training programs and resources. upwards of $50,000 Many small business owners purchase insurance policies to reduce the risks of operating a business, including workers’ compensation to general liability, errors and omissions, and more. However, they often overlook the necessity of cyber insurance. In the event of a cyberattack or data breach, cyber insurance helps businesses recover financial losses and pay for recovery steps, such as credit monitoring and notification of affected parties, attorneys’ fees, investigation of the breach, and more. Conclusion Cybercriminals do not discriminate between big or small enterprises– everyone and their data is a free game. And the truth is, no matter how small a business seems, chances are they'll get hacked or at least attacked at some point. So small business owners must take decisive action to protect their company’s data and resources. By understanding the risks and vulnerabilities they face, developing a cost-friendly and sustainable cybersecurity program, raising employee awareness, and protecting business resources, small business owners can position themselves in a good place to face and better recover from cyberattacks and security breaches.

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