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A well-designed website is more likely to attract visitors, keep them on the page, and turn them into leads. But web design isn’t an exact science, but there are some web design rules anyone can learn to create an attractive, user-friendly website. So if you want to try designing your website, here are six web design principles you need to know: These principles include easy navigation, consistent design, white space, visual hierarchy, good copywriting, consistent colors, fonts and buttons.