Too Long; Didn't Read
Lior Barak: We rely too much on KPIs that do nothing to help us with decision making. We focus on numbers that tell us nothing about user quality or about the pivotal point where the product meets user quality. Product and marketing hold a lot of sway over user experience, but if we can't always offer the finance budget they deserve, we will end up with trade-offs that may work against, not for, company interests. We decided to pay much more attention to how closely the user matches the product and how much each dollar we spend on developing a feature.
Share Your Thoughts