Best Way to Make Your Design Communicate

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Visual hierarchy is one of the most important principles behind effective web design. The goal of a web page is to communicate, and that is essentially the same goal of good visual design. By creating visual hierarchies, designers enable pages to be scanned and make information easier to understand. The hierarchies help to give order and help in communication by modifying the visual weights that the different elements carry. It is important to remember that before you design, we spend more time thinking about our content and what can be seen than is necessary.