5 Easy Ways to Optimize Your Checkout Process

If you’re looking for ways to boost your conversions, you have to focus on improving the customer experience on your website. Most businesses think that customer experience is limited to just offering high-quality products and top-notch support to your users. 

But that’s not where it ends. If you track your users, you must have seen that a lot of customers simply abandon their carts without completing the checkout process. A lot of times, this happens because of a bad and complicated checkout process. 

When your checkout process is not optimized, you can not only decrease customer satisfaction on your site but can also decrease your conversion rate. 

The good news is that out of the 68% abandoned visitors, you can easily recover 63% by improving customer experience and by using various other strategic marketing methods. One of them is to optimize your checkout process. 

But how do you do that? 

In this post, we’ll talk about some of the most powerful and easy ways to optimize your checkout process and boost your conversions. If you want to learn how to do that, continue reading. 

How to Optimize Your Checkout Process?

There are various ways through which you can optimize your checkout process. But before that, you need to optimize your website performance. Reports show that even a 1 sec delay in your website speed can reduce your conversion rate by 7%. 

People hate waiting for slow websites. So rather than waiting for it to load, they prefer opting out and browsing for other options. You don’t want that to happen. So make sure your site is optimized for speed.

Once that is taken care of, you can move on to the following steps to ensure your checkout process is an optimized one. 

1. Optimize for Mobile Devices

Did you know that the total pageviews on mobile devices has been increasing every year by almost 50%. This obviously isn't surprising data, if you see how many people are using mobile phones today.  

The proliferation of smartphones, faster mobile networks, and the increasing affordability of mobile devices has made it easy for people to own a mobile device. Almost every other person today has a mobile. 

And they use it for a variety of reasons from watching videos on YouTube, playing games online and even buying things from eCommerce stores. What’s surprising is that even after that it’s seen that cart abandonment rate for mobile users stands at 77.8%, which is comparably high against desktop and tablet users. 

Image: Optinmonster

A lot of times this happens because marketers like you forget to optimize their checkout process for mobile devices. So even if a user wants to checkout, they are forced to exit without completing the process. 

You can easily convert these users by optimizing your checkout process for mobile. 

2. Optimize Your the Checkout Form

No one wants to fill out an unnecessarily long form when they are about to check out. It makes them frustrated and forces them to opt out rather than focusing on completing the checkout process. 

So make sure that your users don’t feel the same. Optimize your checkout form and make it easy for your users to complete the checkout process. You can easily do that by removing all the  unnecessary fields from your field. Keep it short and simple. It’s a great way to make your conversion process a smoother one. 

Another important point to consider when optimizing your checkout form is to use the autofill option. Try to implement it whenever possible. That way, things become easy and quick for your users too. 

3. Laverage Trusted Payment Gateways

The next important point to remember is to use a trusted payment gateway for your payment process. People think twice before making a payment. So it’s important to make them feel that their money and payment details are safe. 

By using a trusted payment gateway like PayPal or Stripe you can offer them the peace of mind that their money and payment details are secured with you. 

4. Offer Various Payment Options

Now that we are talking about payments, let’s talk about the payment options you have offered to your users. 

A lot of times people exit without completing the checkout process because you haven’t offered a payment option that they want. So make sure that you offer various payment options. This should include credit cards, debit cards, cash on delivery (COD), and other digital payment options like GPay.

According to reports, globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%), and debit cards (38%).

5. Offer Customer Support

Offering customer support at the time of checkout is yet another very powerful way of optimizing your checkout process. A lot of times people might face problems related to payments, or might even have a pre-sale query. 

Offering customer support can help them solve these problems and encourage them to complete the payment. It helps them feel By offering quick and easy assistance at the checkout time, you can help them feel more comfortable and secure about buying your product or service.

Over to You

Converting a user to a customer isn’t easy. So if you have successfully brought them to your checkout process, why should you let them go because of an optimized checkout process. 

Just follow the tips and optimize your checkout process to convert them at this final step. By simply doing that, you can not only boost user-experience on your website but increase your conversions too.