There are no single rules when it comes to creating an analytics strategy, as it will take a long time to analyze and determine how your business is reporting its data. One of the most important factors that you should consider is the measurement plan. A measurement plan is a document that describes the main goals of your business and how it will support those goals. It can help you keep track of all of your metrics and improve the efficiency of your operations. A clear and consistent goal is also important to ensure the site is successful. You can easily start setting goals using the SMART model by downloading a free template.