Hi All! Here is my weekly email discussing , performance, business, and entrepreneurship. mental models What’s in today’s newsletter? This article explores some really fascinating paradoxes that make you think. On the surface they seem completely illogical - but when you dig deeper it blows your mind how much wisdom they reveal. The paradoxes covered - like getting less happy the more you chase pleasure, or how being super tolerant can actually kill tolerance - seem unorthodox at first. But the more you reflect, the more they reveal nuanced truths about life and human nature. I write about how failure can teach you more than success, how we need individuality combined with social ties, and how accepting yourself paradoxically enables growth and change. The paradoxes are like intellectual zen koans that challenge assumptions in a pretty mind-bending (but thought-provoking) way. On the surface, they seem - two ideas that each other. But when you dig deeper, they reveal . totally illogical contradict surprising wisdom Take my friend James. He's a complete . On one hand, he's an incredibly successful trial lawyer who argues complex cases. But in his free time, he volunteers at an animal shelter and fosters rescue dogs. paradox Total contradiction, right? But in James' case, the paradox actually . Arguing court cases fulfills his need for intellectual challenge. Caring for animals satisfies his nurturing side. The paradoxes in his character make him who he is. makes perfect sense I think we all have like James. And exploring them can unlock new . inner paradoxes self-knowledge invite us to move past our usual linear thinking and binary categories. When we make space for contradictions, we open up to of seeing the world and ourselves. Paradoxes new ways So today, I want to share some of my . favorite mind-bending paradoxes On a personal note, reflecting on them sparks my and helps me challenge my assumptions. Paradoxes are like - seemingly nonsense riddles that guide you to . creativity Zen koans profound realizations Hopefully diving into a few paradoxes here will spark some for all of us! fresh perspectives Content Overview The Hedonism Paradox The Paradox of Tolerance The Growth Paradox The Failure Paradox The Subjectivity Paradox The Confirmation Bias Paradox The Flow Paradox The Perfection Paradox The Knowledge Paradox The Choice Paradox The Patience Paradox The Individuality Paradox The Planning Paradox The Acceptance Paradox The Hedonism Paradox Good food, travel, lazy Sundays on the couch... Don't we all want to maximize fun and enjoyment? Raise your hand if you love pleasure. That's called - the idea that pleasure is the highest aim in life. And on the surface, it makes total sense. hedonism Who doesn't want to be happy? But here's the crazy thing - the more we chase pleasure, the less we actually enjoy it. Wild, right? Let me give an example. Imagine you take an incredible vacation to Hawaii. You lie on the beach drinking mai tais for a week straight. . Absolute bliss But what happens when you get home? The contrast makes regular life feel blah. You miss the sun, the ocean, the drinks with little umbrellas. made you dissatisfied with everyday life. The in action. Too much pleasure pleasure paradox The same thing applies to everyday pleasures. When we have too much good food or entertainment, we get bored. The novelty wears off. We also get let down when reality doesn't meet our pleasure expectations. Ever planned a fun night out that ended up being ? Or bought some fancy new gadget that stopped delighting you after a week? meh is an uphill battle. The pleasure paradox shows we find happiness , through contrasts, surprises, and lowered expectations. Chasing pleasure too directly indirectly More isn't always better. So next time you're beating yourself up for not maximizing fun 24/7, remember - might just be the path to true enjoyment. moderation and modesty The Paradox of Tolerance sounds pretty great in theory. Live and let live, right? I'll respect your beliefs, you respect mine. Tolerance It's all good. But here's the mind-bending thing - absolute tolerance can actually . destroy tolerance Let me give an example. Imagine a society where all beliefs and behaviors are tolerated no matter what. That means tolerant progressives have to tolerate intolerant bigots. The bigots then start undermining diversity and human rights. But no one stops them because "we're tolerant!" Soon the bigots outlaw tolerance completely. This shows . As philosopher Karl Popper realized while fleeing the Nazis - to have a truly tolerant society, we can't tolerate intolerance. unlimited tolerance is self-destructive Popper explained it like this: "In order to maintain a tolerant society, the society must be intolerant of intolerance." But it makes sense. We don't have to tolerate hate or oppression. Makes your brain hurt, right? We can counter them with reason and free speech. But we should like diversity and freedom against those who attack them. defend values requires moral boundaries. It's the paradox that to preserve open-mindedness, we must push back against closed-mindedness. True tolerance So next time someone demands you tolerate injustice because "tolerance", remember - . healthy tolerance needs limits The Growth Paradox I've been there too. We get obsessed with immediate gains these days. But real personal growth is more like farming than instant gratification. Ever feel like you're putting in the work but not seeing results? Let me explain with an example. in 2004. Just a simple college network at first. After its first year, only 1 million users. Not exactly viral yet. Facebook But Facebook's founders were playing the . They kept improving the product, figuring out the business model, and building their team. They laid a solid foundation in those early years. long game Then . Today Facebook has 2.9 billion monthly active users. That's the power of exponential returns. boom! Exponential growth As investor Morgan Housel says: " " Nothing happens for a long time, and then everything happens at once. The lulls and plateaus are not failures. They're setting the stage for future liftoff. With personal growth, it's all about the . long game So keep planting seeds through consistent effort. Nurture your skills. Tend to your relationships. One day, those seeds will . You never know which one will take off. blossom beyond your wildest dreams . Commit to the process, not the outcome. Your time will come. Resist the urge for instant results The Failure Paradox Raise your hand if you've avoided risks because you fear failure. I know I have many (many, many, many) times! Stepping outside our comfort zones can feel scary. But you know what? . In fact, it can be our greatest teacher on the path to success. Failure is totally underrated Just ask James Dyson, inventor of the bagless vacuum. Early in his career, Dyson created 5,127 vacuum prototypes. And 5,126 of them failed. But he saw each failure as an essential step. Every mistake gave him more data to improve the next prototype. Can you imagine? After thousands of tweaks and tests, Dyson finally nailed prototype #5,127. Now Dyson is a household name. James is a billionaire. As he put it: " " I learned from each one of those 5,126 failures. reveals our blindspots and flaws. It stretches our creativity. It builds resilience and determination. Failure is the ultimate personal growth tool. Failure So next time you're afraid of failing, remember Dyson's 5,000 flops. View failures as to get better. The more you fail, the more you learn. helpful feedback The Subjectivity Paradox How does your mind make sense of the world? What's going on in that head of yours? These questions have stumped philosophers for ages. Let's explore one idea - the . Subjectivity Paradox See, we each have two sides: The - our inner world, thoughts, feelings. The "I" at the center of experience. Subject The - our physical self that can be observed and measured scientifically. Object So are we subjects? Objects? Both?? It's a real mind-bender. On one hand, I feel like a free agent - making choices, and taking action. But science sees me as a bundle of chemicals shaped by biology and the environment. Who's in charge - my inner subject or outer object? Questions of free will, identity, and morality arise. How do we reconcile those perspectives? This paradox applies to others too. We're all subjects navigating our inner worlds. But to each other, we're objects - physical beings to observe and evaluate. So what's the resolution? Maybe we need to . Recognize we are both subjects objects, inner and outer beings. embrace the contradiction AND As subjects, we can create personal meaning and values. As objects, we can learn from data and experiences. We can respect both facets in ourselves and others. By transcending the paradox, we reach a higher level of consciousness. Not , but . either/or both/and The Subjectivity Paradox resolved! The Confirmation Bias Paradox I don't know about you, but I rely a lot on my own opinions and beliefs. They shape how I see things. How do you figure out what's true in this world? But what if some of my beliefs are totally wrong? This should be a very scary thought. This brings us to the . Confirmation Bias Paradox Confirmation bias is when we seek out info that fits our existing beliefs and ignore anything that contradicts them. Crazy, right? Like only watching news channels that align with our politics. Or avoiding people with different views. It feels comfy to have our beliefs confirmed. But this paradoxically traps us in our own limited perspectives. We stop questioning, learning, and updating our views. Not so great for growth. Our minds cling to familiar beliefs to avoid discomfort and feel rational. But this comes at a cost. . Confirmation bias closes our minds So how can we escape this paradox? One way is to actively seek out opposing views that challenge our own. It feels uncomfortable at first but forces us to rethink assumptions. Another way is to expose ourselves to diverse people with different backgrounds and experiences. This . expands our perspective By becoming aware of the confirmation bias paradox, we can catch ourselves seeking self-validating information. And make an effort to disrupt that tendency. Our beliefs don't have to stay stagnant. There's a whole world of insights out there - if we . keep an open mind The Flow Paradox while doing something challenging? Whether it's sports, music, coding - you get so focused that everything else fades away. Ever been "in the zone" Psychologist Mihaly Csikszentmihalyi calls this mental state " ." You probably experience it when your skills match the challenge. Not too hard, not too easy. . flow Just right Flow is great for creativity, productivity, and well-being. Who wouldn't want more of that? But flow has a tricky paradox too. See, flow can both cause peak performance and be caused by it. Chicken and egg situation. On one hand, flow happens when you're immersed in the challenge. This laser focus naturally improves performance. But on the other hand, doing well can get you into flow! Because good feedback and results keep you engaged. So which comes first - flow or peak performance? The answer: it's a loop. Flow enhances performance, which enhances flow, which enhances performance. They build on each other. Instead of resolving the paradox, we can use it to our advantage. Seek flow to perform better. Perform better to keep flow going. It's a virtuous cycle. We can ride this to take our skills to the next level. flow paradox wave The Perfection Paradox with the promise of greatness. But it often leaves you anxious, overwhelmed, and feeling like a failure. Perfectionism sucks you in Sound familiar? This is the in action. perfection paradox Ironically, chasing perfection makes excellence impossible! Where does this faulty mindset come from? Two key beliefs: Perfection is possible and the goal. Perfection is the only way to be successful and worthy. But are those beliefs actually helpful? Usually not. This toxic combo creates constant pressure, fear of failure, and procrastination. It makes us lose perspective and joy. So how can we escape the perfection paradox? First, question those unhelpful perfectionist beliefs. Do we really need to be flawless to succeed or have self-worth? Is perfection even realistic for humans? Often, no. Second, . Progress requires mistakes and lessons. Let's celebrate growth rather than beating ourselves up over setbacks. We're perfectly imperfect. embrace imperfection Third, strive for over perfection. Excellence is improving through effort. It's enjoying the journey of growth. Perfectionism chokes excellence. excellence The bottom line, perfectionism limits potential and destroys happiness. Excellence unleashes potential and creates happiness. The choice is ours. We can break free from the paradox by pursuing . progress over perfection The Knowledge Paradox these days? Drowning in information From to 24/7 news, data is endless. But here's the paradox: more info doesn't equal more knowledge. social media You'd think with all this data we'd understand the world better. Interesting, right? But as philosopher Michael Polanyi realized, there are limits to explicit learning. His "Polanyi's Paradox" showed much of our knowledge is intuitive and unexplainable. Like riding a bike. We can do it fine, but good luck explaining the physics to someone! Our exceeds what we can articulate. tacit knowledge So while books and courses are useful, they only go so far. True mastery requires personal experience. As Polanyi said, "We know more than we can tell." This means we can't fully teach tacit skills either. Imagine trying to teach someone to be empathetic or creative! You can guide them, but some skills must be lived. The paradox here is that the more we learn, the more we realize the depths of our ignorance. . Knowledge reveals its own boundaries So next time you feel overwhelmed by facts and figures, remember: wisdom is more than information. Focus on unfolding your intuitive gifts, not analyzing more data. Stay humble and curious. The is our teacher here - knowing more is not the same as understanding more. knowledge paradox The Choice Paradox Options, options, options. We're blessed with choices galore these days. Need a new phone? Here are 50 models to pick from. Can't decide on dinner? 100s of restaurants await. More choices seem like a good thing, right? Well, hold on. Too much choice can backfire and make us miserable. Surprised? Let me explain the . choice paradox Every decision requires trade-offs. We weigh pros and cons, compare features, and anticipate regrets. This comparison shopping drains our mental bandwidth. We also expect more choices will make us happier. But too often, we end up overanalyzing and second-guessing ourselves. Did I pick the perfect one? Should I have gone with something else? Without realizing it, extra options burden us. They lead to decision fatigue, frustration, and dissatisfaction. Our minds can only handle so much complexity. So while some choice is good, too much choice becomes paralyzing. What we think will make us happy can do the opposite. Next time you're overwhelmed deciding between options, remember the . Consider limiting your choices to a few quality options. choice paradox Your mind and happiness will thank you. The Patience Paradox We want everything ASAP - success, results, goals. Delay equals failure, right? In our fast-paced world, patience seems old-fashioned. But what if patience was a secret weapon, not a weakness? What if it could make you better and faster in the long run? means enduring struggles calmly and purposefully. It's staying focused despite setbacks or criticism. Patience Patience is a choice, not passive waiting. It's seeing challenges as opportunities to improve. It's using feedback to get smarter. It's viewing failures as steps forward. With patience, we practice more effectively. We experiment more openly. We iterate efficiently. . Patience unlocks growth I know, I know - easier said than done, but we all have access to patience within us. Next time you're frustrated with "slow" progress, remember the . patience paradox Resist short-term thinking. Reframe struggles as a path to mastery. taps into our deeper potential. Progress takes time, effort and purpose. But the patient path leads to the most rewarding destinations. Patience So take a breath. Trust the process. Embrace the journey. The Individuality Paradox in society - the misfits, the creatives, the rulebreakers. We love to celebrate bold individuals is powerful! Being true to yourself But here's the twist: our individuality doesn't arise in isolation. It emerges through social interaction (a very non individualistic interaction). Think about it. How do we discover our unique talents and interests? By trying new activities and getting feedback from others. How do we develop our values and personality? By exposing ourselves to different cultures and perspectives. How do we find purpose and chase big dreams? With support, resources and networks provided by society. Even our sense of identity comes from comparing ourselves to others. Our differences literally make us who we are. So while individuality seems defiantly independent, it actually relies on social immersion. , not seclusion. We blossom through collaboration Next time you feel the urge to break from the pack, remember: . We flourish through both divergence and belonging. individuality cannot exist without society The reveals a nuanced truth - being self-defined requires interaction. Our passions and purposes are unlocked through community. individuality paradox So get out there and engage with the world around you. That's where self-discovery begins. The Planning Paradox , right? Making strategic goals, assigning tasks, anticipating challenges. Sounds logical and necessary. Planning seems so responsible But what if planning could backfire and limited our potential? Here's how it happens: . We think we know exactly what we want and how things will unfold. But reality is messy and uncertain. Planning assumes we can predict the future Our plans get derailed by obstacles we didn't foresee. New opportunities arise that we need to pivot towards. Priorities shift, assumptions crumble. . We get attached to one approach and resist course corrections. Adaptability suffers. Rigid planning creates blinders Over planning can even make us procrastinate! All that upfront work becomes overwhelming and intimidating. Analysis paralysis strikes. So planning has diminishing returns. It gives clarity but can create rigid tunnel vision if we're not careful. The is that plans are essential but insufficient. Lay the foundations through smart goal-setting and project mapping. But leave room for surprises, growth and reimagining. paradox Balance structure with flexibility. Plans guide but don't control. By embracing uncertainty, we unlock greater potential and opportunity. The Acceptance Paradox sounds passive, right? Just resigning yourself to the status quo, flaws and all. Accepting yourself and your circumstances But get this - . acceptance is actually the key to positive change When we accept ourselves without judgment or shame, the strangest thing happens - we become more motivated to grow. How? Because acceptance quiets the negative voices telling us "I'm not good enough." It eases the stress distorting our thoughts. . We can take risks, learn from failure, and be curious. Acceptance frees us from perfectionism It's not passive resignation, but acknowledging reality so we can work with it. . Acceptance creates space for action With acceptance, challenges become opportunities. Feedback becomes guidance. Setbacks become lessons. We get comfortable with being imperfect human works-in-progress. And that comfort propels us forward. So next time you're tempted to criticize yourself harshly, pause. Take a breath of self-acceptance instead. It will nurture your personal growth in surprising ways. . It means embracing ourselves so we can become our best selves. Acceptance doesn't mean giving up Anyways, that’s enough contrarian mental models for one day. I know this one was a long one, but when I went down this rabbit hole… there were too many good ones not to discuss. I could probably do another 50, but I’ll save that for another week! If you enjoyed this article, I’d love to hear from you. My Links Success Story (Top 10 Business Podcast) Newsletter (321k Subs) Social Media Also published here.