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Instagram has the highest brand engagement rates, coming in at 4.21% compared to Facebook’s 0.07% and Twitters’ 0.03%. Over 25m businesses are on Instagram, with 80% of users following at least one brand. There are 11 different types of Instagram content that brands experiment with to see what works best with their fans. Check how often they post on Instagram and what hashtags bring the most likes. Get insights into their followers’ demographics like their age, location, gender, etc.