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Digital adoption is the often-overlooked, but utterly vital companion to success in the digital era. Gartner has already recognized digital adoption tools as an important and separate category for business tech. Without digital adoption, your enterprise is guaranteed to struggle to meet all the rest of its business goals. The relatively small cost of an effective digital adoption solution enables ROI on the entire affair, says Evan. He explains why digital adoption doesn’t just affect your employees; it affects your customers too.