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In 2023, software-as-a-service (SaaS) will make up over 50% of the total enterprise software market. To ensure success, SaaS companies must focus on conversion optimization strategies to boost customer retention and maximize revenue. Segment your users into groups based on their interests, preferences, and behaviour, you can better understand their needs and create more targeted campaigns that lead to better conversions. A/B testing allows you to compare different versions of your website or app against each other to determine which performs better and provides more conversions.