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Dashly.io explains why it’s more profitable to retain your active users than to attract potential customers. LTV (Lifetime value) is an overall profit your customer has brought you. Customer retention rate shows how good you are at keeping your customers happy and how eager they are to recommend you to their friends. Customer loyalty is a helpful tool to help you win the competition too. LTV helps you evaluate your means of attracting new customers and loyalty of your active customers. It can also help you optimize your customer retention strategies.