Too Long; Didn't Read
Most startups fail in the first year and most fail in their third year. The ideal scenario is your traction is greater than your burn. If you have high burn and low traction, if you’re spending a lot of money with zero or negative results, you will rapidly find yourself out of business. The dream for most startups is to go big and keep the rudder on steady and incremental progress. The challenge for any startup is to balance investing in existing markets and breaking into new ones.