Why does Market Cap Matter for Public SaaS Companies?by@sarathcp92
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Why does Market Cap Matter for Public SaaS Companies?

by Sarath C P June 6th, 2022
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SaaS refers to software as a Service, which means the software is offered to be used by customers over the internet. This type of software is typically subscription-based, so the company provides users with access to a service for a fee. While the market cap refers to the total stock value of a company, the SaaS market cap is the total stock value of all of a company's outstanding shares. In this article, we will discuss in detail market cap and how it relates to SaaS companies. 

Market Cap and Public SaaS companies

The market cap of a public SaaS company is the total dollar value of all outstanding shares. In essence, a SaaS company's market cap represents the total value of the business and is a measure of its financial health. However, the market cap is not necessarily a direct reflection of the value of the company or its actual net worth. But, what is the market cap? Read on to learn more. 

What is the market cap?

This market cap is often referred to as the company's "market capitalization" or, simply, "market cap". Market capitalization means how much a company is worth as determined by the stock market. But how is the market cap calculated? In simple words, it is calculated by multiplying the number of shares outstanding by the current market value of a share. The ultimate value is therefore affected by the present stock price and the total number of available shares that are being traded on the market. 

How does Market Cap work?

It's essential to know how much a firm is worth, but doing so can be time-consuming and complex. The value of a publicly listed firm can be quickly and easily estimated using market capitalization, which aims to predict what the market believes it is worth. Simply multiply the stock's price by its number of shares in order to get the total value of the stock.

In order to determine a company's size, market capitalization is essential as it is a primary determinant of a wide range of attributes, including risk. Also, it is easy to calculate. A business that sells 30 million shares at $100 per share would have a market capitalization of $3 billion. On the other hand, a second business with a $1,000 share price but only 10,000 shares outstanding would have a market capitalization of $10 million.

The market capitalization of a firm is initially determined through an initial public offering (IPO). Prior to an IPO, the company seeking to go public hires an investment bank to estimate the firm's value and to calculate the number of shares to be issued to the public and at what price. A firm whose investment bank has set the IPO price at $100 million may opt to offer ten million shares at $10 per share or twenty million shares at $5 per share. Initial market capitalization would be $100 million in both scenarios.

Supply and demand in the market determine the price of a company's stock after it goes public and begins trading on an exchange. The price of a company's stock will rise if it is in high demand due to favorable conditions. Sellers of the stock may attempt to lower its price if future growth prospects for the company do not appear positive. As a result, the market cap becomes a real-time appraisal of the company's value.

The formula for the market cap is as follows:

Market Cap = Number of shares outstanding x market value of shares

Why is market cap important for every company?

Market cap is a figure that everyone looks up to, including hedge fund managers, investment bankers, and private equity investors. Here are some benefits of market cap for every company:

  • Measure of financial health - Investors, corporate officers, and even employees will track the company's growth and take actions accordingly to achieve better results. It means that a company's market cap can provide guidance as to where investment should be placed.
  • Performance comparison - Other companies are willing to buy or sell their shares at certain price points based on their assessment of their priorities for growth and financial health. This enables investors to make informed decisions about buying or selling shares based on the company's future plans with respect to its market cap.
  • Price comparison - It is also a good tool for companies to decide if the price of their shares is in line with the industry. As we know, every company's shares have a certain trading price based on their business value. Comparing it with other companies in the same industry will help evaluate whether a share is overpriced or underpriced, and investors can make better decisions based on that knowledge.
  • Trend indicator - The market cap is an excellent indicator when determining a company's direction and future plans. If the value of a company's outstanding shares increases, it might indicate that the company has excellent prospects or positive sales growth. A decrease in the market cap can also represent an opportunity for share growth as investors look to buy low, hoping for a rebound.

Therefore, these are a few of the benefits that the market cap brings to every company. It is an essential tool for monitoring the performance of a company and informing the right decisions. 

Is a market cap a good indicator of company value?

Well, we have to be careful when using the market cap to measure the value of a company. This is because the market is often unpredictable, and the stock price can fluctuate based on a variety of factors. Market capitalization measures a company's value on the open market and the market's perception of its future prospects, as it reflects what investors are willing to pay for its shares. Thus, the market cap is not necessarily a direct reflection of the value of a company or its actual net worth. 

 Public SaaS companies with market caps

The market capitalization of software as a service (SaaS) companies is an indicator of the potential value of a company in the market. SaaS companies are in high demand because they are often used by enterprises to gain easy access to software applications, which helps businesses boost productivity while reducing overhead costs. 

What are Public SaaS companies?

The SaaS companies which went public over the past few years have been referred to as "public SaaS companies". That's because they are listed on publicly traded stock exchanges and therefore available for purchase by the general public. Public SaaS companies are similar to other publicly traded companies, but they often offer software-based solutions that are more scalable, reliable, and easier to use with fewer implementation and maintenance costs. It allows businesses to cut costs and improve productivity, which is the reason why many companies are moving towards SaaS. Thus, this niche market is expected to continue growing in the future.

How important is the market cap to a public SaaS company?

The market cap is one of the important key performance indicators that determine the market value of a public SaaS company. It is used as a benchmark for an overall assessment of the company's potential in the market. Besides that, the market cap is an important element in the SaaS companies because it helps them to determine whether their revenue growth rates have been good enough to sustain their overall development. This growth and revenue stability are key elements for long-term success and profitability. Thus, the market cap of a public SaaS company is one of the most important factors when assessing its future performance and forecasting how a company will perform in future years.

Calculating Market Capitalization - A company's market capitalization is determined by the total value of all of its shares. There is a handy term here called the float, which is simply all of the company's outstanding shares that are available for public trading.

When determining market capitalization using the free float approach, which is the most frequently used method, you exclude any locked-in stock, such as that held by governments and corporate officials. This method of market capitalization calculation is utilized by the majority of the world's main indexes, including the S&P 500 and the Dow Jones Industrial Average.

How does the market cap influence a public SaaS company?

The market cap is an important factor for public SaaS companies that have just gone public, as it gives a big picture of their potential for future growth. Most investors use the market cap when deciding whether to invest in a company because it is a quick way to see how much the company is worth in comparison with its competitors. There are multiple factors that affect public SaaS company valuations, such as the financial strength of the company, its earnings and cash flow, its projected sales and market share growth, its brand value, etc. These factors lead to market cap changes and should be monitored closely. Thus, it is always crucial to research the market capitalization of a public SaaS company to get an idea of its value in the market.

What are some other factors that influence the market cap?

The market cap is significantly influenced by a variety of factors, which are discussed as follows:

  • Demand and Supply of a particular stock - The supply of a stock is determined by the total number of shares that are currently being traded in its market. The supply of a stock is not constant because the number of shares usually increases when demand increases. On the other hand, the supply of a stock is also influenced by the issuance of more shares whenever demand decreases.
  • Performance of competitors - The market cap tends to measure the value of a company's shares, which can be determined by its performance in comparison with other similar companies in its industry. However, the value of this performance depends on how well a company did relative to its peers. Additionally, it should be noted that the performance of any company is also influenced by its competitors.
  • Economic environment - The economic environment of a country plays a significant role in determining its market cap. It is all about the overall economic condition in a country, which is determined by a number of factors, including exchange rate, interest rate, and inflation. Companies feel the pressure of price changes and financial fluctuations, and they can choose to increase their prices or cut costs in order to maintain profitability.
  • Company-specific news - Any news about a company that changes its perception of the market can significantly affect its market cap. This news could be about the company's CEO, a merger and acquisition (M&A) announcement, new product announcements, etc. Even if it's not company-specific news, it could also be an industry trend that puts pressure on a company.
  • Company's fundamental parameters - The size, revenue, and other fundamental parameters can contribute to the overall estimation of a company's market cap. As long as it is a profitable company with strong fundamentals, it will be able to maintain its high-quality performance and stay strong in the market. This, in turn, will attract enough funds to expand operations, which may lead to the company having a large market cap.

Thus, the above-mentioned factors are some of the things that could affect a company's market cap, which is why it is important to analyze these factors before making any financial decisions. 


The market capitalization of a public SaaS company is an important factor to consider in assessing the company's value and performance, as it indicates the company's potential to grow in the future and shape its market size. The volatile nature of the market, however, can make it hard to predict whether a public SaaS company will perform well in the short and long term with the help of its market cap. It is always important to analyze the other factors affecting a public SaaS company before making any decision. Furthermore, companies with the largest market cap are usually considered to be the ones with higher-quality performance.