Too Long; Didn't Read
This article is more like an updated guide to lead generation and what it really looks like in the year 2019. Lately, there has been a lot of buzz around B2B lead generation given that a lot more people are now using LinkedIn ads. Inbound and Outbound lead generation is divided into two main categories - Inbound & Outbound. The Outbound process involves creating content around topics and keywords indicating the top of the funnel buyer behavior. Outbound generation is essentially pitching to your customers using multiple channels.