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What is B2B content marketing is the strategy, tactics, and execution of a plan for using content to build brand awareness, influence, and authority with prospective organizations. We want you to understand the basics of using this tactic to make your company more competitive. Each process is structured and meant to have an order of priority when you are working on them. You can not distribute content without creating the content first. You want to create content that will position you and your company as a thought leader in the industry.