Too Long; Didn't Read
Almost 90 percent of sales and marketing executives don’t feel prepared to sell to today’s digital-savvy buyers. Many old B2B marketing tips and tricks are no longer as potent as they once were. You must keep testing and implementing new ideas while abandoning those that no longer work. Follow your customers 24/7/365, and you’re falling further and further behind if you aren't doing the same. Join relevant forums, social media groups, and other communities.