Too Long; Didn't Read
Interactivity is the next big step in the Connected TV industry’s evolution, one that drastically distinguishes it from linear. Interactive CTV (iCTV) ads are on the radar of both publishers and advertisers. CTV ad spending is likely to reach a staggering $11.36 billion in 2021 – which is, as per eMarketer, a 40% increase compared to 2020. iCTV perfectly fits marketers’ need for tailored, relevant, and efficient means of capitalizing on CTV's skyrocketing audience, and is especially beneficial in pursuing affluent cord-cutters and cord-nevers.
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