Unlocking Interactivity for CTV and The Future Of iCTVby@danielelad
209 reads

Unlocking Interactivity for CTV and The Future Of iCTV

by Daniel Elad3mMay 11th, 2021
Read on Terminal Reader
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

Interactivity is the next big step in the Connected TV industry’s evolution, one that drastically distinguishes it from linear. Interactive CTV (iCTV) ads are on the radar of both publishers and advertisers. CTV ad spending is likely to reach a staggering $11.36 billion in 2021 – which is, as per eMarketer, a 40% increase compared to 2020. iCTV perfectly fits marketers’ need for tailored, relevant, and efficient means of capitalizing on CTV's skyrocketing audience, and is especially beneficial in pursuing affluent cord-cutters and cord-nevers.

Companies Mentioned

Mention Thumbnail
Mention Thumbnail
featured image - Unlocking Interactivity for CTV and The Future Of iCTV
Daniel Elad HackerNoon profile picture
Daniel Elad

Daniel Elad

@danielelad

Chief Strategy Officer at TheViewPoint

About @danielelad
LEARN MORE ABOUT @DANIELELAD'S
EXPERTISE AND PLACE ON THE INTERNET.

Share Your Thoughts

About Author

Daniel Elad HackerNoon profile picture
Daniel Elad@danielelad
Chief Strategy Officer at TheViewPoint

TOPICS

THIS ARTICLE WAS FEATURED IN...

Permanent on Arweave
Read on Terminal Reader
Read this story in a terminal
 Terminal
Read this story w/o Javascript
Read this story w/o Javascript
 Lite
L O A D I N G
. . . comments & more!