TikTok's Engagement Rate Is Dropping in 2023: What This Means for the Future of the Platformby@elenacucu
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3,180 reads

TikTok's Engagement Rate Is Dropping in 2023: What This Means for the Future of the Platform

by Elena Cucu5mMarch 16th, 2023
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TikTok experienced notable success in the last few years, becoming one of the most widely used social media platforms globally. However, despite that TikTok is undoubtedly the coolest kid on the block, with 2023 kicking in, the platform registered signs of an engagement decrease. The beverages sector has shown exceptional skills in TikTok marketing and has achieved an engagement rate almost double the platform's average score.

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Elena Cucu

Elena Cucu

@elenacucu

A data geek in love with storytelling. Creator of insightful social media studies. Full-time marketer, part-time dancer.

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Elena Cucu HackerNoon profile picture
Elena Cucu@elenacucu
A data geek in love with storytelling. Creator of insightful social media studies. Full-time marketer, part-time dancer.

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