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Instagram Reels are the most engaging content type on Instagram - having an average engagement rate of 1.95%. Reels outperform the other types of content on Instagram, generating at least double the engagement. Small to middle-sized accounts can benefit the most from integrating Reels into their Instagram marketing strategy. The Reels reach rate is located at an average of 20.59% in 2022, depending on the account's size, some profiles may get higher or lower reach rates when using Instagram reels.