Too Long; Didn't Read
Socialinsider study shows which ad placement is more suited for different campaign objectives. Facebook feed is the perfect ad type for generating traffic and conversions, while Instagram stories are an excellent ad placement to increase brand awareness. Instagram story ad placement does not only have a lower price compared to the feed, but also a higher click-through rate. Despite allocating double budgets for Facebook advertising, this year brands seem to invest 7,16% more money on Facebook. Instagram ads target a younger audience, those digital natives that brands dream of having in their corners.