Too Long; Didn't Read
You don’t need a huge number of followers to generate sales through TikTok. You just need to know how to create quality, shareable content that fits with the platform’s ‘vibe’ The app is highly secretive about its algorithm, compared with Instagram who has been highly transparent. The algorithm is unique in that accounts with no followers can receive millions of views on a new video. This could never happen on Instagram or Facebook. The scrolling feed format is tailored for instant gratification - if a user doesn't like what they see immediately, they'll swipe away.