Too Long; Didn't Read
Instagram Reels and TikTok are both highly useful content creation platforms in their own right. But choosing which one to focus on in your marketing efforts will depend on your goals, audience, and your brand. The two platforms offer very different experiences both for businesses and consumers. Read on to find out more about the key differences between the two platforms, to help inform your decision on which to choose between TikTok and Reels to use in your business’s social media strategy. Both platforms’ editing options might appear very similar, but there are a few important differences.