The Social Proof Paradoxby@natasha
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The Social Proof Paradox

by Natasha Nel3mJuly 6th, 2020
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The Social Proof Paradox is a term used by marketers, makers, product owners, and founders to describe any activity or feature designed to cue a given user behavior by highlighting the same behavior being performed by other users. Robert Cialdini coined the term in his 1984 book, Influence, and it’s a key concept in one of his six Principles of Persuasion: Reciprocity Commitment and Consistency Authority Liking Scarcity Conformity (Social Proof) Social Proof is everywhere: from Amazon's ‘Customers also bought…’ to the likes, retweets, comments and shares that power every social media platform.

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Natasha Nel

Natasha Nel

@natasha

👋 I'm the VP of Growth Marketing here at Hacker Noon. I also make podcasts and write stories.

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Natasha Nel HackerNoon profile picture
Natasha Nel@natasha
👋 I'm the VP of Growth Marketing here at Hacker Noon. I also make podcasts and write stories.

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