How to Engineer Viral Social Proofby@hojung
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How to Engineer Viral Social Proof

January 5th 2020
11 min
by @hojung 843 reads
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The right rewards build the foundation for any rewards campaign. Tyler Denk, a growth engineer from Morning Brew, explains how their rewards helped them build an audience of 1.5 million subscribers. Don’t be afraid to spend time on this first step. Figure out what makes your product or service special, and build your campaign around that unique offering. For Morning Brew that included a Premium Sunday newsletter, access to Exclusive Community perks, and a fabled trip to their HQ in New York City for referrers.

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