No More Lines! How New Customer Behaviors Warrant A Retail Evolution. Convenience and instant gratification have become high priorities in businesses, ranging from convenience stores to upscale retailers and specialty shops. As customers now expect their in-person shopping experiences to mirror their high-quality e-commerce purchases, technology plays an integral role in empowering customers, employees and business owners. While implementing best practices is crucial to long-term success, there are general tips for maximizing retail operations via best practices.