The App Everyone Has Been Dying For by@peter.e.schroeder

The App Everyone Has Been Dying For

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Peter Schroeder 🚀


People have been crying out for one particular app since the dawn of man. While this app has been attempted, it has never truly lived up to the lofty expectations surrounding it.

If this app could be completed, people would come from far and wide to capture a glimpse of its glory.

Many have tried, and all have failed on this hero-like quest to create the perfect app. Imagine it as ‘the sword in the stone’ of apps.

The app I am referring to is an app which will unify all of your communication.

Divine Intervention

Picture for a moment — if you could have all of your messages, emails, phone calls, video call and every other tool used to communicate located in one place.

You would be able to manage, prioritize, and reclaim control of your communication.

A unified communication app would keep you from ‘app hopping’ all the time. You would be able to send and receive messages from one place.

Something like this would be an absolute lifesaver for me.


Why Hasn’t It Been Done?

Companies like Buffer and Hootsuite have been able to unify social media platforms, so why hasn’t the same been done with communication.

People argue you can’t unify messaging because as soon as you begin to communicate from somewhere other than a native platform, the message loses authenticity. These people think messages need to be from a native platform to embody the style of the particular platform.

I’m calling bull shit on that one.

We have seen it done with social media, (which in my opinion would have heavier native platform intentions than messengers) so why not messengers?

Another blocker is the ‘big players’ don’t want this kind of app to exist.

If people are using a third party messenger, then they aren’t spending time in the native app. As a result of this, they won’t be able to serve them ads and monetize them.

This is what has lead to apps like Snapchat, Instagram, and WhatsApp blocking off all third party integration. By blocking off third party integrations, they make it impossible for a unified communications app.

No matter how big these companies are, when the people want something enough — a dark horse will always rise from the ashes.


It may be a pipe dream, but I am here to tell you — I am going to go for it.


I am on a mission to develop a unified messaging platform called UNUM messenger.

While I am still in the early stages of development, I plan to launch UNUM messenger in March of 2017 as a Beta. If you would like to be notified when UNUM messenger launches, you can sign up to do so here.

I plan to launch with 10 integrations and will continue to grow from there. It’s my dream to build until I can unify all types of communication.

If you would like to follow me on my journey, be sure to follow me here on Medium. Also, If you liked this article be sure to like it!

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