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Jan Keil is VP of Marketing at Infopulse contributing to blockchain development projects. Keil: Businesses need to let go of customers’ data and switch to a new paradigm of thinking - self-sovereign identities (SSI) Self-Sovereign Identity Systems: How Businesses Win From Letting Go of Customers’ Data? Keil says SSI systems should be based on the 10 principles of the 10 guiding principles, your identity must be free and accessible.