When starting a business, you will definitely need to choose tools that can help you drive and facilitate marketing tasks. Nowadays, in a world full of different apps and technologies, it is quite challenging to choose the appropriate software for your specific needs.

That is why we would like to assist you and review the top tools for marketers in 2022.

Based on the most crucial and time-consuming marketing tasks, we have divided software into four groups:

• Email marketing tools;

• Content creation tools;

• Data management tools;

• In-app marketing tools.

  
  

So, let’s start and review the software that can be helpful for your business.

Email marketing tools

Nowadays, email marketing is one of the most effective ways of increasing brand awareness, business promotion, and customer engagement. In addition, this marketing strategy has the highest ROI (return on investments).

Therefore, starting with your company, you will most likely need to launch an email marketing campaign for your first prospects.

At this stage, every potential client is crucial, and every mistake can cost you a lot. Choosing an appropriate tool for email marketing activities will facilitate the work and ensure its quality.

On the internet, you can find thousands of email marketing software and be confused with the question, “Which one to use?” Here are some examples of tools that have the most common necessary features.

1. VoilaNorbert

To begin with email marketing, you’ll need to create your own relevant email list. VoilaNorbert provides two crucial services for this activity: email finding and email verification. This tool is perfect for beginners as it includes various features and ensures high accuracy.

Features:

• Bulk Email Verification;
• Catch-all Server Detection;
• Domain Check;
• Single Email Verification;
• Data Enrichment.

2. GetResponse

The other software that helps to build an email list is GetResponse. However, except for this function, the tool provides the possibility of further email campaign sending and management. So, the user receives end-to-end process flow within one tool.

Features:

• Email lists creator;
• Email list segmentation and clean-up;
• Newsletter sending;
• Responses automation;
• Advanced statistics;
• Email marketing automation.

3. SendinBlue

SendinBlue is a widely used platform for email marketing and SMS campaign creation. It suits both mature marketers and newcomers in the niche. SendinBlue has a user-friendly interface, so it is easy to set up the email you need.

Features:

• Email marketing automation;
• Possibility for live communication with customers;
• Segmentation of subscribers;
• Templates for different message types;
• CRM;
• Design of sign-up forms;
• Facebook Apps overview.

4. Constant Contact

   
   

Another email marketing platform, Constant Contact is focused on simpleness and helps beginners and individuals in the marketing niche execute all basic activities quickly and accurately.

Features:

• Email list management;
• Email tracking and analytics;
• Drag and drop template editor;
• Marketing automation;
• Integrations with eCommerce and chatbots;
• Support with Google, Facebook, and Instagram ads.

5. Drip

Drip is an email marketing software that gives a wide range of opportunities for personalization and visualization of your messages. It combines text and images and helps to create engaging newsletters.

Features:

• Email segmentation and personalization;
• Omnichannel interactions design;
• Advanced statistics and analytics;
• Email optimization;
• SMS marketing automation.

6. Attrock

One of the most important aspects of email marketing is to write catchy subject lines that can make your emails stand out and Attrock Email Subject Line Analyzer helps you with that. You can check your subject lines on parameters like length, use of right words, readability, sentiment, etc.

Features:

• Readability check;
• Sentiment analysis;
• Length and word usage check;
• Quality score out of 100;
• Suggestions for improvement;
• Subject line comparisons.

Content creation tools

The other activity important for marketers is content creation and management.

Either for email marketing campaign creation or creating and filling your website with content, you will definitely need unique and attractive words and visuals.

Running a small business, you may feel a lack of resources for the execution of content marketing tasks manually. However, modern technologies give plenty of opportunities, e.g. automotive content generation, correctness check, content management, etc. Let's see which software can help you with that.

1. Grammarly

First of all, if you are working with content, you will need spell check and grammar correction tools. One of the most known is Grammarly, founded by Ukrainian software developers.

The application allows users to check the grammar correctness of the text, its clearness, punctuation, word choice, and many other points. It has a free trial and is available online, via application download, and as a Chrome extension.

Features:

• Grammar Checker;
• Plagiarism Checker;
• Essay Checker;
• Tone Detector;
• Style Guide;
• Snippets;
• Analytics;
• Word count;
• Brand Tones.

2. Jasper

The new trend in content marketing is content automation. It means that the 100% unique content is generated by the software, and all you need to do is to correct it a bit or add small details you want to mention.

Jasper is a tool that helps to create text using AI technologies.  You may use it to write entire articles, video scripts, headlines, emails, and any other content you need.

Features:

• Content generation;
• Documents editing;
• Rewriting;
• Setting the tone of voice;
• Grammarly integration;
• Plagiarism check;
• SEO keywords.

3. Buzzsumo

The other platform that will help you to analyze the whole mass of content you have for further strategy development, Buzzsumo is one of the content management tools that provide the possibility for content management and gives you an understanding of what, when, and how things should be published.

Features:

• Content discovery;
• Content research;
• Content analysis;
• Trends analysis;
• Real-time monitoring;
• Twitter influencers search.

4. Canva

Images, infographics, and other visual details are also part of the content. Canva helps to create that specific visual content, which suits your topic and text perfectly. The tool has multiple templates for making a completely new image or for modifying an existing one.

Features:

• Photo editing;
• Video transition and resize;
• Add text to photo;
• Text animation;
• Background remover;
• Logo design;
• Social media posts.

5. Envato Elements

One more tool to help your business with visual creation is Envato Elements. With over 59M+ digital assets, you can unleash your imagination and get projects done faster.

Features:

• Video templates;
• Royalty-free music;
• Presentation templates;
• Graphic templates;
• Fonts;
• Stock photos;
• WordPress themes.

6. Pixpa

In addition to content creation tools, you’ll need the one that will help you manage it. Pixpa gives you an opportunity to do that thanks to a properly built website. You can create stunning, professional websites with integrated e-commerce, client galleries, and blogs - all in one place.

Whether you want to showcase your portfolio, create your business website, set up your online store, or publish a blog - Pixpa empowers creators and small businesses to manage their whole web presence from one seamless and versatile platform, saving time and money.

Features:

• Drag and drop website builder;
• Mobile-friendly websites creation;
• Website content management;
• Customizable templates;
• Integrated e-commerce;
• Built-in blogging tools;
• Full-featured client proofing platform;
• No coding is needed;
• Connect your domain name;
• SSL security on all websites.

7. Sendible

As a marketing startup, social media can be an important way for you to grow a fan base, generate awareness and interest for your products, as well as land clients. You may even be providing social media marketing services to clients as a startup agency.

Sendible allows you to manage your socials at scale with their all-in-one platform. Through the software, you can schedule posts, monitor engagement, and optimize your content on sites like Linkedin, Facebook, Instagram, and even Youtube.

Features:

• Social media scheduling and publishing tools.
• Unified dashboard to track all your social media activities.
• Shared publishing calendars to collaborate with your team.
• Track audience growth and engagement metrics.
• Customized reporting.
• Monitor brand mentions.
• Mobile-friendly with their dedicated iOS and Android apps.

Data management tools

In any niche you work in, you have to deal with a huge amount of data. Tracking it correctly is one of the keys to organizing your time appropriately, reaching consistency within the team, and driving it to great results.

Keeping track of key marketing performance indicators is crucial from the very beginning. It helps to define gaps and change the strategy in time. Which metrics to track you can check here, but which tools to use, let's review below.

1. Improvado

Improvado is great if you have various data sources. This tool connects the marketing data from different sources to one table, and you do not have to involve a professional developer in this activity. Improvado can also transfer the data to a third-party tool like Google Data Studio.

Using it, you have an option to collect and analyze all the data and form a clear strategy to increase brand awareness.

Features:

• Data extraction;
• Data transformation;
• Analytics;
• Reporting and statistics;
• Campaign management;
• API;
• ROI tracking;
• Brand optimization.

2. Shipyard

Shipyard is a great data management solution that enables you to analyze, monitor, and share information quickly. The main advantage of the tool is the ability to build data operations from day one.

Features:

• Workflow automation;
• Low-code templates;
• Full project visibility;
• Cross-functional workflow creation;
• Build-in security;
• Real-time issues diagnosis.

3. Marketing Evolution

Once you’ve got a big data scale, the Marketing Evolution tool will be able to cope with that information and provide you with the correct analysis. It also contains great omnichannel marketing optimization possibilities and perfectly shows the overall performance.

Features:

• Marketing measurement;
• Marketing optimization;
• Brand optimization;
• Media planning
• Reporting.

4. Mixpanel

Mixpanel provides a powerful analytical dashboard with visible statistics on important product metrics. These powerful reports will help you to find the answer to key product questions for further marketing campaign development and launching.

Features:

• Visual dashboard;
• Team analytics;
• Interactive reports;
• Segmentation;
• Data security;
• Data integration.

5. Skytree

Skytree's main goal is to make small businesses successful. For this, the tool provides important analytics on fraud and customer churn detection, customer segmentation possibilities, and other points.

Features:

• Built-in AI;
• End-to-end solution;
• Programmatic access;
• Data security.

In-app marketing

The last described in this article, but not the least, marketing direction today is mobile app marketing. There are more than 2 million apps in App Store and the same in Google Play. So, even if you are a beginner in the marketing business, you definitely cannot ignore these opportunities for promotion.

In-app marketing tools are created to grab the attention of the required audience to your product or service. They allow you to ensure your presence in every part of the day-to-day life of your targeted people. Therefore, let’s see which features the most known tools propose.

1. Userpilot

Userpilot is a digital adoption tool for in-app marketing and guidance. It's the tool you need to onboard users to your product and make sure they engage and stick around, increasing retention rates and customer lifetime value.

Features:

• Build in-app guidance with no-code;
• Announce new features with modals and tooltips;
• Checklists, modals, tooltips, banners;
• NPS surveys;
• Track product usage;
• Build an in-app resource center;
• Integrates with Mixpanel, Segment, Intercom, Google Analytics, Amplitude, etc.

2. App Follow

App Follow is a multifunctional mobile app marketing tool that helps you to stand out from your competitors. It has the possibility to analyze the performance of all tools in a niche and choose the approach which can bring your marketing strategy to success.

Features:

• App optimization;
• User insights;
• Feedback alerts;
• Keywords tracking;
• Rating and reviews analysis;
• Automation of translation, tags, and replies;
• Support with KPIs and SLA tracking;

3. App Radar

This tool helps to optimize your app in a way so that it becomes more competitive among the thousands of others in your niche. It is focused on the correct keyword targeting and aimed at increasing organic downloads.

Features:

• App analysis;
• App optimization;
• Keyword targeting;
• Optimization of apps listing;
• Reviews and ratings tacking;
• Apps search intelligence.

4. Google AdMob

Google AdMob provides various ad formats to attract people’s attention to your product or service. This software works well for different types of ads and business niches.

Features:

• Native ads with no destruction for app users;
• User insights;
• Ads control;
• Performance reports;
• Unlimited analytics.

Final words

Choosing appropriate software is the key to the successful start of your business. So, do not hesitate to use the tools which can help you and simplify the work.

Of course, this list contains only several of the multiple great apps and programs you can use. Once you become more mature in the marketing niche, create your own list to share your experience.

Take care and till next time :)