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The Search Customer Experiences defines Salesforce Marketing Cloud as a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management, and data analysis. With its powerful data management platform (DMP) Audience Studio, financial marketers and leaders can further capture, store, and most importantly, unify the data to gain deep insights into their target audience.