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An e-commerce company needs to have a well understanding of the following factors: Latest trends and customer preferences in which they should focus more on customer service. Using these techniques with the aid of data science, you can predict the interests and future behavior of the customer, thus you can show them to your customer whenever he/she visits the online shop. This way through using the proper pricing strategy they can improve the overall conversion rates. You can yield a profit by selling related services or accessories.