While most marketers were still focused on traditional SEO, a small team was building for a future where search results wouldn't matter at all. Nangona abathengisi abaninzi wabanjwa kwi-SEO yokuzonwabisa, iqela elincinane ilungiselela ngexesha elidlulileyo apho iziphumo ze-search ayidinga ngokupheleleyo. I-Internet ikhatha imibuzo esisiseko. I-traffic yokuchofoza ebonakalayo isakhelwe iintlobo ze-AI. Abasebenzisi bafuna i-ChatGPT, i-Perplexity, i-Gemini, okanye i-Claude izixazululo kunye nokufumana iimpendulo ze-synthesized ngaphandle kokuchofoza kwi-website. Iimveliso ezisekelwe kwi-visibility yokuchofoza, kuyinto ingxaki ye-existential. Neri Bluman kunye ne-co-founder Beeri Amiel baye baye baye baye baye baye baye baye baye baye baye baye baye baye Ukuvela i-Answer Engine Optimization (AEO) - ukugcina ukubonakala kwimveliso eyenziwe nge-AI. Imizuzu ezisixhenxe emva kwexesha elide, i-HubSpot iye yenza inkampani, ngokuvumelana ne-urgency ye-problem kunye ne-solutions. XFUNNEL Kwimeko yeBluman, owaqala i-Avo kunye nokwandisa kwi-1,000 abasebenzi kunye ne-$350 million, i-timeline ibonelela inkcazelo malunga neengxaki ezininzi kunye neengxaki yokusebenza ngaphambi kokufumana iimfuno. The Zero-Click Reality I-Zero-Click Reality "Ndiyathanda i-compress ye-buy journey ngexesha elifanelekileyo," i-Bluman ibonise. "Umsebenzi akuyona, kodwa bafumane ngokusebenzisa imibuzo eyenziwe ebonakalayo - ngoko iimveliso zihlanganisa ngokukhawuleza, kwaye zihlanganisa ngokufanelekileyo." Njengoko iinjini ze-AI-powered answer zithunyelwe, abasebenzisi zithunyelwe ngokubanzi ukuba zithunyelwe ngokugqithisileyo ngaphandle kokufika kwiwebhu. I-zero-click-reality ivela isixeko kwiimveliso ezidlulileyo zithunyelwe kwiminyaka emininzi ukufikelela kwi-ranking ye-search. "I-SEO yenzelwe ukulungiselela kwi-click; i-AEO yenzelwe ukulungiselela kwi-influence, "i-Bluman ibonisa. "i-LLMs zihlanganisa umyalezo malunga ne-brand yakho ngokucophelela amaxwebhu ezininzi, ngoko i-priority entsha yinto yokufuneka i-inputs eyenza ngokufanelekileyo le-narrative - kunye nokufunda indlela yokuqinisa ezi ezininzi ezininzi." Building the Methodology Ukwakhiwa kweMethodology XFunnel uqhagamshelane ngqo kunye neziko zentengiso zangaphambili njengama-co-researchers-kuvavanya iziphumo ezininzi kwi-AI-driven discovery kunye nokuguqulwa kwezifundo kwiimeko ezisebenzayo. I-platform ilawula ukusebenza kwi-ChatGPT, i-Perplexity, i-Gemini, i-Claude, kunye nezinye iinjini ze-response ezintsha. I-WIX, i-Monday.com, i-LastPass, i-Docebo, i-Getty Images, i-Fiverr, i-Betterment, kunye ne-Cato Networks zilungiselela i-methodology ye-XFunnel yokuphucula indlela yokubonisa kwi-AI-generated recommendations. "Siza kukunceda iimveliso ukucacisa kunye nokuphucula indlela yokubonisa kwi-AI-generated replies - ukucacisa Brand Visibility, Ranking, Share of Voice kunye ne-citating frequency - kwaye sisazixhomekeke ukucaciswa kwe-20-40% + njengoko iimveliso ezivela," uBluman wathi. A Different Game Iimidlalo ezahlukeneyo I-AEO yenza yintoni? Iinkqubo ze-AI awukwazi ukuhlaziywa. "I-Discovery ye-Probabilistic ivula i-strategy," i-Bluman ibonisa. "Kungafani ne-Deterministic Ranking Model ye-Google, imibuzo ye-LLM yinto ye-Probabilistic - ngoko kwakhona imibuzo efanayo inokukwazi ukuvelisa imibuzo ezahlukeneyo kwiinkalo, abasebenzisi, kunye neengxaki. Oku kwenza i-AEO kwimidlalo yeenombolo: ufumana ngokubonisa kwi-volume enkulu yeengxaki ezinxulumene kunye nokukhuthaza i-consensus kwiiyunithi ezininzi." Iqela lokugqibela: Yintoni izilwanyana zibonisa indlela i-AI ibonisa nathi? Iimveliso zinokufuneka ukucacisa iisayithi, iinkcukacha, iinkonzo kunye neengxelo eziqhelekileyo iimodeli - kunye nokukhuthaza iziphakamiso zayo. "I-Experimentation ibonelela kwi-playbook," i-Bluman ibonelela. "Kuba akukho i-rulebook ebonakalayo. Iingoma ezidlulileyo ziza kuqhuba i-monitoring → i-hypotheses → i-content updates → i-measurement, ezivela ngokuqhelekileyo." The HubSpot Integration Ukuhlanganiswa kwe-HubSpot I-HubSpot i-acquisition iya kufumanisa uphando ye-XFunnel kwi-Marketing Suite ye-HubSpot, ukuthatha izixhobo ze-AEO kwi-customer base yayo. "I-Internet ayinxalenye, kodwa ngexesha le-20, indlela eninzi lwabathola ngexesha: uqhagamshelane, uqhagamshelane, uqhagamshelane kwiifayile," uBluman ibonisa. "I-AI ukuguqula i-interface ngokupheleleyo. Xa ukufumana kweemvavanyo yokuqala kunokuba yi-response kunokuba yi-lists yeengxaki, uqhagamshelane indawo ye-design elikhulu kakhulu yokufunda, ukufikelela kwimveliso, kunye nokuphumelela. Kuyinto ixesha elidlulileyo yokufaka kwi-marketing!" What's Next Yintoni i Njengoko i-discipline ifunyenwe, i-Bluman ibonelela ukuba ifumaneka kwi-Brand Visibility kunye ne-Influence Rate. I-Brand Visibility ibonelela ngexesha elifanayo i-brand kwi-AI-generated answers kwiingxaki ze-category-defining. I-Influence Rate ibonelela ukuba i-brand ibonise i-AI narrative: iimodeli zeengxaki kunye neengxaki zihlanganisa, kwaye i-mass of that influence ingasetyenziswa ngempumelelo. "Kwi-CEO, ubungakanani yami kubandakanya ukwandisa i-AEO ukusuka kwimvavanyo ebonakalayo kwi-discipline yokusebenza," i-Bluman ibonise. "Sithumane ngqo kunye neqela ze-marketing kwi-top-tier njenge-co-researchers-ukufunda kwi-field, ukucacisa i-stress-testing yintoni efanelekileyo iimeko, kunye nokucaciswa kwimfundo ezininzi kwiimeko ezininzi ezibonakalayo ezineqela zokusebenza." Kuba amaqela zentengiso ezininzi zihlanganisa kwi-SEO yokuzonwabisa, ukuxhaswa kubalulekile kunye nokufanelekileyo. Iqela ezihambelana ngokukhawuleza ziyafumaneka izinzuzo ezihambelana ngexesha elide. I-Bluman kunye ne-Amiel ziye ziye ziye ziye ziye zithunyelwa ngokukhawuleza kunokwenzeka. I-HubSpot i-acquisition ibonisa ukuba iimarike zithunyelwe ngoku: I-Answer Engine Optimization ayikwazanga - kuyinto ebalulekileyo. Oku kubhalwe phantsi HackerNoon's I-Business Blogging Program . Oku kubhalwe phantsi HackerNoon's I-Business Blogging Program I-Business Blogging Program .
