Too Long; Didn't Read
Messaging connotes words you say that make your target customer want to work with/buy from you. Your messaging should sell your prospect the best version of themselves or their desired outcome. People love to buy from others with similar interests and opinions. Your CTA needs to be specific and enticing to make them click. People scroll all your pages and don’t find the information they’re looking for. They’ve got about 10–12 seconds to convince your reader to scroll down the page.
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