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More and more shopping is moving online, especially when interacting with users and maintaining relationships. The move to online shopping allows companies with a strong online presence to collect better and analyze data. Companies need to ensure the data collection process stays within ethical boundaries and doesn’t intrude on users’ privacy. Companies can use predictive analytics to analyze the tastes and behavior of new and existing customers and give them exactly what they’re looking for. Companies trying to improve customer satisfaction can use the data to provide their customers with personalized shopping experiences.