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To automate communication with website visitors, you need to create a script for the chatbot that accepts appeals. The quality of the dialogs affects the success of the business - positive impressions increase conversion, while negative ones can discourage potential customers. This ultimate guide will tell you how to write a perfect chatbot script. It is crucial to choose a platform for creating the bot at this stage. Choosing tone of voice for a chatbot needs a personality corresponding to the company's field of activity and target audience.